Champify tells you when a past customer lands somewhere new, and which colleague knows them. Boomerang scores every route in across four connector types, drafts the ask for whoever owns the relationship, and tracks it to the meeting.
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app.getboomerang.ai/accounts/bmc-software
Showing 10 of 31 · Information Security, all seniorities
Where the 11 paths come from
Try it. Open any name to see the routes in.
What he has been saying
He writes about the problem you sell into, and he has already engaged with someone in your network. That is a warm opening, not a cold one.
Three routes in
Why Elena can reach Marcus
How the ask reaches Elena
Customer asks route through the CSM who owns the account. Never direct.
Why Gail can reach Marcus
How the ask reaches Gail
Board asks route through the CEO. Always, and only above the deal gate.
Why Devon can reach Marcus
How the ask reaches Devon
Partner asks route through the Alliances lead. Never direct to a partner.
RudyAgent
I read the CRM before touching your board. Every meeting on BMC has been with Sara Kim and her team. Nobody here has ever met Marcus Hale. Is that right?
Alex TranAE, owns this account
That is right. We have never got above the director line at BMC.
RudyAgent
Then the ask has to come from outside the deal team. I have written the account up so whoever makes the introduction knows what they are walking into. Does this look right to you?
Alex TranAE, owns this account
One fix. It says $80K because I under-quote at stage one. It is a $250K deal.
RudyAgent
Updated, and flagged for your confirmation. That also clears the board gate, which opens at $250K.
Written to the CRM
Pre-read ready. Who should Rudy approach?
Gail Whitmore is on your board and a partner at Ardent Lane. She co-invested with BMC’s chair twice and sat on the Corvia board with him. She is the shortest route to Marcus Hale. I have written it.
Gail, quick one.
My rep is working BMC Software with their Director of Security Engineering. The person I need is their CSO, Marcus Hale, and we have no way to him.
You and their chair have been in two rounds together and sat on the Corvia board. Can you broker the introduction to Marcus through him? No pitch, just the intro.
Nora
Illustrative walkthrough. BMC Software is a real company; every person and every figure shown here is invented for the example.
They overlap on one signal and on colleague intro suggestions. They differ on where the paths come from and what happens next.
| ChampifyJob-change tracking | BoomerangRelationship agent | |
|---|---|---|
| WHAT IT TRACKS | ||
| Past customers and product users changing jobs | ||
| New executive hires at target accounts | ||
| Contract end dates and pain points pulled from calls | Yes, via Insider AI | Not its focus |
| Triggers beyond a job change | Closed-lost timing, new executive hires | Stalled deals, single-threaded deals, renewal windows, Clay, Common Room and Outreach signals (Team and up) |
| What counts as a relationship | Meetings and history in your own systems | 80+ signals, first-party and public |
| FINDING THE PATH IN | ||
| Where the relationships come from | Your CRM and meeting history | Four connector types: team, investors and board, customers, partners |
| Suggests a colleague who can make the intro | Yes, Warm Intro Paths | |
| Routes through investors, advisors and board | Not advertised | |
| Routes through partners | Not advertised | |
| Path scored for capability and willingness | Not stated | |
| Picks the internal hop to the connector | Not stated | |
| Connector preferences enforced on every ask | Not stated | |
| WHAT HAPPENS NEXT | ||
| Where the signal lands | Salesforce fields, Slack and email summaries | Slack deal channels, CRM fields, MCP and API |
| Into your sequencer | Queued as a manual first step in Outreach, Salesloft or Groove | Not a sequencer |
| Drafts the intro ask | Not claimed on its site | Yes, in the sender's voice |
| Who sends it | Your rep, through the sequence | Whoever owns the relationship, from their own account |
| Tracked to the meeting | Not stated | |
| Meeting attendees synced and opp contact roles filled | Yes, via Calendar Sync | Not its focus |
| BUYING AND SETUP | ||
| CRM | Salesforce only; HubSpot via Salesforce sync | Salesforce, HubSpot and Attio |
| Salesforce governance depth | Deep: native package, sandbox deploys, 50+ prebuilt reports | Native fields in Salesforce |
| Published pricing | From $2,000 per month (Core) | From $80 per month, billed annually (Starter) |
| What the price scales with | Contacts and accounts monitored; unlimited Salesforce users | Connectors mapped, Primary Super Connectors and users; connectors never pay |
| Contract | 12-month commitment | Monthly or annual; Team and Company cancel anytime |
| Guarantee | 2X ROI in a year or a full refund, up to $500k | Free trial instead |
| How you try it | Demo or Data Test; no free trial | 7-day free trial on Starter, no card |
| Getting live | Guided implementation with a dedicated CSM | About 30 minutes of admin setup, then live right away, with warm paths the same day |
| SOC 2 Type II | ||
Champify details from champify.io, checked 25 September 2026. "Not stated" means we could not find it on their site, not that it cannot be done.
Champify's relationships come from your company's own CRM and meeting history: past customers, product users, closed-won contacts. Real relationships, and high intent. Boomerang adds the three networks that history never recorded.
People your team has actually worked with, across every account you have won.
Champify's source: CRM history of these peopleReps, VPs, directors and your own executives: their prior companies, prior teams and the people who reported to them.
Champify suggests colleagues from meeting dataWho they sold into last quarter, and who signed it.
Not a Champify sourceIncluding the other companies their funds are invested in.
Not a Champify sourceIllustrative, not a customer figure. Most target accounts will not have a job change this quarter. An account with none can still be reachable through a board member's portfolio company, a partner's champion or your CFO's former team.
Rudy never sends on anyone's behalf. Job changes are one trigger among several: stalled deals, single-threaded deals and renewal windows fire too.
Champify's Warm Intro Paths point to the colleague who has met a contact, based on meetings and history in your own systems. Rudy scores every route in across four connector types, and weighs who each person is, how the tie formed, and whether they actually talk.
Illustrative example. Rudy scores every path this way, then picks who inside your company should ask.
Champify tells you a past customer moved and queues the record as a first step in your rep's sequence. Rudy takes the same trigger to your deal channel with the best route in, the person who should ask, and a draft in their voice.
RudyAPP9:02 AM
Marcus Hale, CSO at BMC, posted about zero-trust rollout pain again this morning. The deal is at stage one and nobody here has met him.
Best route: Elena Vargas, your customer at Northwind, path score 88.
Ask through Megan Walsh, who meets Elena in 10 days. Draft ready in Megan's voice.
Megan Walsh9:14 AM
Read it, one line changed. Sent to Elena from my inbox.
RudyAPP9:15 AM
Logged on the BMC opportunity. I will check back Thursday if Elena has not replied.
Illustrative example. Nobody searched for this path: Rudy brought it to the deal channel when the trigger fired.
Scope and follow-through. Champify is built around the job-change signal from your own first-party data: it flags when past customers and product users move, writes the intel into Salesforce, and suggests a colleague who can make an intro. Boomerang scores warm paths across four connector types (executives and employees; investors, advisors and board; customer champions; partners), picks who inside your company should ask, drafts the ask for that person to send from their own account, and tracks it to the meeting.
Yes, in part, and it is fair to say so. Champify's Relationship Tracking includes Warm Intro Paths: it reads meeting data and recommends the colleague who knows a contact well enough to make an introduction, and Colleague Referrals is listed on every tier. The difference is where the paths come from and what happens next. Champify's paths come from your own CRM and meeting history, and its site does not say it drafts the ask or tracks the intro to a meeting. Boomerang scores paths across all four connector types, including your board, investors and partners, drafts the ask, and tracks it to the outcome.
Both publish pricing. Champify lists Core from $2,000 per month, Pro from $3,000 and Enterprise from $6,000, on a 12-month commitment, with a guarantee written into the contract: close 2X your investment within a year or get a full refund, up to $500k. There is no free trial; you start with a demo or a Data Test. Boomerang lists Starter at $80 per month billed annually, Team at $600 and Company at $2,000, with users and Primary Super Connectors included in every plan, and a 7-day free trial on Starter, no card required. Figures as published on each site in September 2026.
Not natively. Champify states that it does not have a native HubSpot CRM integration, and that teams can sync to HubSpot through Salesforce. It is built as a Salesforce package, and its Salesforce depth is a real strength. Boomerang writes relationship signal as native fields in Salesforce, HubSpot and Attio.
Yes. Customer champions are one of the four connector types, and a champion changing jobs is one of the triggers Rudy acts on. Champify goes deeper on the signal itself, with Insider AI for contract end dates and closed-lost timing, and Calendar Sync for contact roles. Boomerang goes wider: triggers also fire when a deal stalls, goes single-threaded or reaches a renewal window, and the path in can come from any of the four connector types.
Yes. If job-change volume and Salesforce hygiene matter most, Champify handles that well. Boomerang then covers the accounts where nobody changed jobs, and turns each signal into a scored path, a drafted ask and a tracked meeting. They overlap on one signal and on colleague suggestions, and differ on the rest.
For Boomerang, admin setup takes about 30 minutes, you see warm paths the same day, and you can go live right after. Connectors never have to install or upload anything. Champify runs guided implementation tiers with a dedicated CSM, a shared Slack channel and live training, and does not publish a time-to-value figure.
Champify tells you who moved. Rudy finds who can walk you in, drafts the ask for them to send, and tracks it to the meeting.
Try for free Book a demo →7-day free trial on Starter, no card · Set up in about 30 minutes · SOC 2 Type II compliant
Rudy, our AI referral agent, finds the warm path, drafts the ask for the right person to send, and tracks it to the meeting.
