From cybersecurity scaleups to AI startups to PLG companies, see how revenue teams use Boomerang to find warm paths into target accounts, follow their champions and get introduced to buyers.
10xROI on revenue bookedArmis
3xClose rate on nearbound vs outbound1mind
26,000Warm intro paths createdArmis
20+Opportunities from champion trackingStorylane
The GTM teams closing on relationships run on Boomerang.
Featured case study · Armis
How Armis gave its BDRs about 5 warm paths into every key account.
Armis, one of the fastest-growing cybersecurity companies, wanted more pipeline per BDR without adding headcount. Boomerang AI agents now keep the buying committees in 1,700 key accounts current and surface warm intro paths from past relationships.
“I’m very excited about our partnership with Boomerang. Driving sustainable growth by tapping into our customers and relationship networks is definitely something we’re doubling down as a key strategy for us.”
Jason Mead, SVP Global Business Operations & Customer Team, Armis
1,700Accounts kept current with the full buying committee
30xProjected ROI on current pipeline
More stories
Different teams. Same playbook.
An AI startup with 15 self-sourcing AEs and a PLG company with 2,000 customers, both turning relationships into pipeline.
1mind · AI go-to-market
Record pipeline weeks from relationships, not more outbound.
1mind’s 15 AEs source their own enterprise pipeline. Nearbound already closed at 3x the rate of outbound, so RevOps bought Boomerang instead of building a relationship map in Clay, and every AE now sees the warm paths into their accounts.
“Nobody’s systematized this and created a context graph of people that can help connect you. Nobody’s done that until Boomerang.”
Storylane has around 2,000 customers, most acquired product-led with no sales conversation. When happy users change jobs, Boomerang flags them every month, and the team re-engages them at their new company, often 2 weeks to 3 months later.
“If you have a product that users love and you’ve customers who have seen value from it, you’re just leaving money on the table by not doing Champion Tracking!”
“We’re seeing good results using Boomerang to help surface those paths into accounts, and then reps are actioning that. And it’s helping us drive record pipeline weeks over the last few weeks since we implemented Boomerang.”
Josh CarterHead of Revenue Operations, 1mind
“During the proof of concept, Boomerang revealed that about 30% of contacts we targeted were no longer in their roles, and 25% did not hold the right titles, and crucially, primary buyers were missing.”
“Boomerang delivered high-quality leads to us, and in less than 2 weeks, I got 2 meetings & overall 12% reply rate!”
Akshaya RaviSDR, Storylane
“What I appreciate most about working with Boomerang is not only their top-tier product but also their close collaboration as strategic consultants, implementing the solution in phased stages with multiple feedback cycles alongside a small BDR team.”
Angela FrackowiakSr. Director of Global Growth Operations, Armis
“I realized, this is going to be really hard. Not only really hard to build, but I’ve got to maintain this. And on top of the data model, I need to maintain a UI that the reps use. Now here I am managing a product when I should be doing more strategic work.”
Josh CarterHead of Revenue Operations, 1mind, on building it in-house
“The biggest ‘aha’ moment was when Boomerang’s Agent didn’t just identify the top 10 primary prospects within an account, but also explained why, based on their background, providing invaluable context for personalization.”
Bart PaulBusiness Development Representative, Armis
“We have around 2,000 customers. A lot of them are product led, which means we don’t even talk to them. They try the product. They subscribe to us. And then they upsell and upgrade to higher plans.”
Nalin SenthamilCEO, Storylane
“Here’s a classic example: when we find Directors of Security in an account, we had to manually review their profiles to filter out those focused on physical security, isolating only relevant cyber security contacts. Boomerang’s agents have fully automated this process, saving us considerable time across all accounts.”
Zach BullockBusiness Development Representative, Armis
“Figured I would add on to the good vibes: got a meeting booked with [prospect] via [connector]!”
AE1mind, posted in the team’s Slack
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Josh Carter, Head of Revenue Operations, 1mind
