Boomerang vs Sales Navigator · Updated October 2026

Boomerang vs Sales Navigator: Sales Navigator shows who. Boomerang AI runs the intro.

Keep Sales Navigator and TeamLink for prospecting. Boomerang AI scores the warm paths across your team, customers, partners and board, names who should ask, and drafts the intro for them to send.

Prospecting, lists, InMail: Sales NavigatorWarm paths across all four networks: Boomerang AIMost teams: both

Try for free Book a demo →

From $80 a month on Starter, with a 7-day free trial. See pricing

Sales Navigator tells you

who to target

Relationships tell you

who can open the door

Rudy finds who can introduce you. Use both.

Side by side

Boomerang AI vs Sales Navigator, side by side.

	Sales NavigatorProfessional network	BoomerangRelationship agent
Finding the path in
Whose network it can see	Everyone holding a seat, via TeamLink	Team, customers, partners, board
How many of your four networks	Part of your own team	All four
Scored against your ICP
What counts as a relationship	A connection request accepted	Calendar, Slack, email, engagement, history
Relationship strength scored
Willingness to help, not just connected
Routes through your board and its funds
Routes through your customers’ champions
Names who internally should ask
Remembers every prior ask of that person
Drafts the ask and follows up
Keeping the buying committee current
New hires surfaced for you	Search again yourself	In Slack, same day
Promotion separated from a sideways move
Departing champion tracked to where they went		Flags the new account
Post and comment engagement read for you	You open every thread
Written back to the CRM	You type it in
How IT reaches you
Where it lives	Its own tab	Slack, the CRM record, MCP and API
Comes to you, or you go to it	You go to it	It comes to you
What IT costs you
Published price (checked November 4, 2026)	Core US$119.99 a month, Advanced US$159.99 a month per license, Advanced Plus custom	Starter from $80 a month, Team from $1,000 a month annual, Company $30,000 a year
Seats needed to prospect	One per rep	A handful of power users
Everyone else on the team	Needs a seat to take part	Works in Slack and the CRM
Time spent keeping accounts current	Every rep, every month	1,400 hours returned at Armis

How they work together

Use both. Here is the split.

1Find who in Sales Navigator

Build lists, filter accounts and send InMail. TeamLink shows which colleagues already know a buyer.

2Rudy finds the warm path

Boomerang AI scores paths across your team, customers, partners and board against your ICP, and names who should ask.

3The right person sends it

Rudy drafts the ask, the connector sends it from their own account, and the outcome is written back to your CRM.

Setup: about 60 minutes of technical setup, graph in under a day, full go-live in about a week. LinkedIn and mailbox connections are optional.

Where each one wins

Boomerang is best if you want

All four of your networks scored against your ICP, in one picture
The buying committee kept current without clicking through profiles
The route, the asker and the draft, delivered in Slack

Sales Navigator is best if you want

The best professional network there is, for finding who exists where
TeamLink, to see which colleagues are already connected to a buyer
InMail and deep filtering, to build and work a list from scratch

The two are not substitutes. Most customers keep a handful of Sales Nav seats for prospecting and put everyone else on Rudy.

See it on one account

One account, every route in.

app.getboomerang.ai/accounts/lexora

AccountsLexora

31 buying committee members11 with a path in

SeniorityAllCxOVPDirector

DepartmentAllSecurityITFinance

LocationAllHoustonAustinLondonAmsterdam

MH Marcus HaleChief Security Officer Houston 3

DE Dana EllisonChief Information Officer Houston 2

RM Ravi MenonChief Financial Officer Houston ·

PI Priya IyerVP, Information Security Austin 1

TB Tom BeckettVP, Infrastructure London ·

SK Sara KimDirector, Security Engineering Austin 1

LO Luis OrtegaDirector, Governance and Risk Houston ·

NF Nina FalkSenior Manager, SecOps Amsterdam ·

WD Wes DuncanPrincipal Security Architect Austin ·

HR Hannah RoyManager, Identity London ·

Showing 10 of 31 · Information Security, all seniorities

Where the 11 paths come from

Customer champions5

Board and investors3

Your own team2

Partners1

Try it. Open any name to see the routes in.

MH

Marcus HaleChief Security Officer

4 years 2 months in seatPreviously VP Security, RackspaceHouston, Texas

What he has been saying

4 postsin the last 90 days

2 of themon zero-trust rollout pain

1 commenton a post by your customer Elena Vargas

He writes about the problem you sell into, and he has already engaged with someone in your network. That is a warm opening, not a cold one.

Three routes in

88

Customer champion Elena Vargas CISO at Northwind Security, your customer

Why Elena can reach Marcus

Work overlapSymantec, four years, same org

Co-panelistRSA 2024, zero-trust track

LinkedInMarcus commented on her post, 11 days ago

How the ask reaches Elena

MW

Internal sponsorMegan WalshYour Customer Success Manager

→

EV

ConnectorElena VargasCISO at Northwind Security

→

MH

TargetMarcus HaleCSO, Lexora

Customer asks route through the CSM who owns the account. Never direct.

MWMegan WalshMeets Elena every 4 weeks. Next one due in 10 days.

76

Board and investors Gail Whitmore Your board member, partner at Ardent Lane

Why Gail can reach Marcus

Board overlapSat on the Corvia board with Lexora’s chair

Co-investedTwo rounds together, 2021 and 2023

How the ask reaches Gail

NB

Internal sponsorNora BellYour CEO

→

GW

ConnectorGail WhitmoreYour board member

→

MH

TargetMarcus HaleCSO, Lexora

Board asks route through the CEO. Always, and only above the deal gate.

NBNora BellSpeaks with Gail most weeks

64

Partner Devon Clarke Alliance partner, closed Lexora last quarter

Why Devon can reach Marcus

CalendarSix meetings this year, most recent in May

EmailActive thread, replies same day

How the ask reaches Devon

TL

Internal sponsorTobias LundYour Head of Alliances

→

DC

ConnectorDevon ClarkeAlliance partner

→

MH

TargetMarcus HaleCSO, Lexora

Partner asks route through the Alliances lead. Never direct to a partner.

TLTobias LundOwns the Devon relationship

RudyAgent

I read the CRM before touching your board. Every meeting on Lexora has been with Sara Kim and her team. Nobody here has ever met Marcus Hale. Is that right?

AT

Alex TranAE, owns this account

That is right. We have never got above the director line at Lexora.

RudyAgent

Then the ask has to come from outside the deal team. I have written the account up so whoever makes the introduction knows what they are walking into. Does this look right to you?

Lexora, account write-upPDF · 2 pages · written by Rudy

Where it standsStage one. Two discovery calls with Sara Kim, Director of Security Engineering.

What they are solvingA zero-trust rollout stalled at identity. Marcus Hale has posted about it twice this quarter.

Why the CSO, and why nowThe director line cannot sign this. Nobody on the team has met him.

The askAn introduction. No pitch, no deck, no meeting request in the first email.

AT

Alex TranAE, owns this account

One fix. It says $80K because I under-quote at stage one. It is a $250K deal.

RudyAgent

Updated, and flagged for your confirmation. That also clears the board gate, which opens at $250K.

Written to the CRM

OpportunityLexora, Enterprise Security

StageOne, Discovery

Amount$80K → $250K, pending confirmation

Board gateUnlocks at $250K. Now clear.

Pre-read ready. Who should Rudy approach?

MW

Megan WalshYour Customer Success Managerasks Elena Vargas, CISO at Northwind Security, your customer

→

NB

Nora BellYour CEOasks Gail Whitmore, your board member at Ardent Lane

→

TL

Tobias LundYour Head of Alliancesasks Devon Clarke at your alliance partner

→

What relationship means here

Roughly what a $50M company is sitting on. Sales Navigator reaches part of one of the four.

Customer champions1,000

People your team has actually worked with, across every account you have won.

Outside what any seat can see

Executives and employees75

Reps, VPs, directors and your own executives: their prior companies, prior teams and the people who reported to them.

Partly covered by TeamLink

Partners24

Who they sold into last quarter, and who signed it.

Outside what any seat can see

Investors, advisors and board15

Including the other companies their funds are invested in.

Outside what any seat can see

TeamLink covers your reps' own connections, and covers them well. Everything else sits outside any seat, and none of the four is scored against your ICP or ranked by who would actually say yes.

4.6 out of 5 on G2, from 31 user reviews Read the reviews →

3x

Close rate on nearbound deals compared with outbound at 1mind, with 15 AEs working warm paths from one system.

1mind → 1,400

Research hours returned, with buying committees mapped across 1,700 accounts.

Armis → 26,000

Warm paths found across their accounts, and 10x ROI on revenue booked.

Armis →

Testing both

Test Boomerang alongside Sales Navigator, on the same accounts.

1

Use the same live accounts

Pick 10 to 20 real target accounts and run both tools on that one list, not on demo data.

2

Time the first useful path

Note how long each tool takes to show a warm path a rep would actually use.

3

Check the paths with people

Ask the people involved whether each relationship is real, and how strong it is.

4

Count connectors found for free

Count the connectors each tool found without anyone installing or uploading anything.

5

Run real asks

Send 3 to 5 real intro requests and measure the days from path found to intro made.

6

Track effort for 2 to 3 weeks

Log rep time, connector time and admin upkeep, not just the first demo.

7

Check the plumbing

Confirm CRM writeback, permissions and data handling with RevOps and security.

8

Ask what changed

Ask your managers which output changed a real deal action. That is the result that counts.

Most teams keep Sales Navigator for search, lists and InMail. Run Boomerang on top of it with the same accounts, and measure what it adds rather than what it replaces.

Questions

Is Boomerang a replacement for Sales Navigator?

No. Sales Navigator is the best professional network there is and it is very good at finding who exists where. Boomerang scores the relationships your company already has and turns them into a route in. Most customers run both.

What do you mean by four networks?

Your executives and employees, your investors, advisors and board, your customer champions, and your partners. All of them scored against your ICP, not just the connections held by reps with a seat.

How is this different from TeamLink?

TeamLink does your own team properly and we would keep using it. It does not reach your customers’ champions, your partners or your board, and it does not score any connection for strength, willingness or fit against your ICP.

Where does the connection score come from?

Calendar, Slack and Teams including shared customer channels, email threads, LinkedIn engagement, shared history such as working or studying together, and every prior introduction asked of that person.

Which Sales Navigator seats should we keep?

Keep seats for the people who build net-new lists and send InMail every day, usually SDRs and the AEs who prospect cold. Sales Navigator's usage reporting shows who that is: seats with little search or InMail activity are the ones to review. Everyone else can work warm paths with Rudy in Slack, the CRM or the Boomerang platform, and users are included in every Boomerang plan.

What changes for reps when we add Boomerang?

Less manual work, not more. Instead of checking TeamLink, pinging colleagues in Slack and writing intro requests by hand, the rep asks Rudy which open deals have a warm path and approves the plan. The connector sends the drafted ask from their own account, and the outcome is written back to the CRM.

How long does setup take?

About 60 minutes of technical work: connect your CRM, calendar and Slack. Your relationship graph builds in under a day, and full go-live takes about a week.

Keep the network. Add the agent.

Watch one account for a week and see what you were missing.

Try for free Book a demo →

No credit card required · About 60 minutes of technical setup · SOC 2 Type II compliant