Boomerang vs. Zoominfo

Zoominfo is the largest database of sales prospects and Boomerang is the best solution for building high-quality pipeline through job change tracking. A typical record in Zoominfo gets refreshed once every 6-12 months whereas Boomerang makes sure you get in front of a past customer within 30 days of them joining their new job.

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Quick Compare

Zoominfo
Boomerang
% of job changes from last 30 days identified
<5%
100%
Machine + human hybrid process for extreme data quality verification
ML-powered ICP fitness and lead prioritization
Lead segmentation and playbook orchestration
Automation of lead flow into SEP
High-touch onboarding process including strategy and messaging workshops

Tracking our customers for job changes and referrals, and remarketing to them is such an obvious growth engine. Boomerang helps us achieve this with zero effort.

Sanchit Malik

Co-Founder & CEO

I love Boomerang team’s passion for this problem! Of all the players,I found their product strategy and hands-on customer engagement model to be best suited to support Armis' aggressive growth goals.

Angela Frackowiak

Sr Director, Global Growth Ops at Armis

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90% of job changes gets missed by teams that use Zoominfo

Discover a better alternative: See how Boomerang's approach enables you to maximize pipeline from job change leads

Automated

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Data Quality

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Enriched

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Trusted by some of the fastest growing companies

Automated

Your reps should spend time on pipeline generation and closing... and not manually building and tracking leads for job changes. With Boomerang, you can automatically

  • Track all customer contacts in CRM

  • Track all power users of your product

  • Create leads in CRM

  • Add leads to sales sequences

  • Auto create reports

Accurate

Get 50-75% more job changes within 30 days of job change using Boomerang

  • Boomerang refreshes data every month compared to 3-18 months by ZoomInfo

  • Boomerang manually verifies each lead for quality and accuracy leading to higher conversion

Enriched

Your power users will be your champions in the next job. With Boomerang, you can automatically

  • Automatically identify and track power users along with existing champions and economic buyers

  • Create contacts or leads when champion is at a new job

  • Find email for new employment

  • Link new and previous records

  • Track high NPS product users