At BoomerangAI, we're driven by the conviction that the most successful companies prioritize their customers' happiness and empower them to become repeat buyers. Our founders witnessed firsthand the transformative power of customer value during their journey helping a seed-stage company blossom into a unicorn. However, they also recognized a disconnect: traditional revenue models, focused on metrics like NRR, TCV, and LTV, often lead to account-centric strategies that can overshadow the individual buyer's experience.That's why we're pioneering a buyer-centric revenue model. We believe the key metric for customer-centric businesses is "Repeat Buyer Revenue" – understanding and nurturing how often individual customers return and delivering them a great buyer experience. This approach, already proven successful in e-commerce, is what we aim to bring to B2B.
