Our founders were friends and colleagues at a seed-stage company where they helped its growth to a unicorn success story.
Through this experience, they saw firsthand how much a business can benefit by delivering real customer value. However most revenue teams were focused on their individual goals rather than the push to drive alignment and value for their customers.
They realized that B2B selling needed to be buyer-centric and our first product, BuyerAssist Mutual Success Plan was born. It helps sellers and buyers work collaboratively through enterprise sales cycles to deliver mutual value.
As we worked with our first set of customers, we realized that our best customers were those that were previous buyers or users or is coming from a customer referrel. What started as an internal initiative that we called "Customer-led Growth" quickly metamorphosed into a full scale product that aligned closely with our vision. Thus Boomerang was born. Boomerang's first product helps our customers identify and re-engage their customers when they change jobs.
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