Signal-based prospecting, signal-based selling, signal-based expansion — these tools made outbound smarter. They told you when a prospect was ready. They told you what to send. They never told you who could actually open the door.
Signal-based tools triggered better outbound. Useful — but they still play the cold-outbound game. The prospect is still the one who decides whether to open your email.
Boomerang answers the who. Across former customers, board, advisors, investors, partners — the entire ecosystem your enterprise has built but never operationalized. The agent finds the path, runs the play, and tracks who delivers.
The agent does the relationship-sourcing work that used to take hours per account. One AE covers what three used to cover — without skipping the warm path.
Coordinating intros across reps, ops, CS, and execs used to be a sales-leadership job. The orchestration layer is now software. Your managers go back to coaching.
The CEO becomes a real GTM lever — not a once-a-quarter favor. The agent tells your CEO exactly when, who, and how to engage. Deal momentum compounds.
Multi-thread outreach across roles — CFO, Eng, RevOps, Champion — gets coordinated by the agent, not by a slack thread. Team selling stops being a buzzword.
Solving "the who" at scale requires a graph that spans every relationship your company has — not just your reps' LinkedIn networks. Boomerang stitches together three sides of that graph and runs the agent across all of them.
Reach the executives that move deals — through your CEO, board, and advisors. Boomerang finds the warm path, drafts the ask, and gets the meeting on the calendar.
When your champion changes jobs, your next deal walked in the door. Boomerang catches the move, reconstructs the context, and routes the play to whoever has the warmest relationship.
When your champion changes jobs, your next deal walked in the door. Boomerang catches the move, reconstructs the context, and routes the play to whoever has the warmest relationship.
Signal-based tools trigger outbound when something happens. The Boomerang agent does something different: it reasons about the relationship — who knows whom, who owes whom a favor, who responds to which connector, what the right ask looks like for each pairing. Across customer, executive, and buying group networks. Continuously, in the background.
Outbound tools think about the prospect. Boomerang thinks about the prospect and the connector simultaneously — the tie between them, the right ask, the right moment, what the connector cares about. Two-sided reasoning is the unlock.
Not a cold email. The awkward favor your rep doesn't want to ask - to the CEO, the board member, the customer champion, the advisor. Framed for the connector, not the prospect. Reps approve. Connectors forward. The asks reps would never make on their own get made anyway.
The right ask at the wrong time burns the connector. The agent learns when each connector responds, when each champion engages, when each buying group member is most likely to convert — and times the orchestration accordingly. Timing protects the relationship.
From the ask to the booked meeting. The agent drafts to the connector, tracks the forward, follows up if the prospect is slow, briefs the exec before the meeting, updates the CRM after. One approval kicks off a multi-step orchestration the rep would never have run manually.
Every board member, advisor, angel investor, and exec sponsor said the same thing on day one: "I can help open doors."
Most of them never actually do. Not because they don't want to — because no one tracks who was asked, who responded, who picked up the phone, and who quietly let the request die in their inbox.
Boomerang tracks all of it. Who got the ask. Who forwarded it. Who replied. Who didn't. Which connectors are converting their network into pipeline — and which ones never were going to. Performance reviews for the people you used to thank just for showing up.
The CEO's inbox. The board's contacts. The advisor relationships that took 20 years to build. Boomerang was built to operationalize that data without compromising it.
Every relationship has an owner. Inner-circle data is exec-only by default — visible to deal teams only when explicitly granted. No SDR ever sees the CEO's network.
Each connector — your CEO, your board, your advisors — sets their own rules. Frequency caps. Topic filters. Approval requirements. The agent enforces them.
Continuously monitored. Read-only on email and calendar. Never trains models on your data. Trust Center →
Angela Frackowiak · Sr. Director, Global Growth Ops · Armis
The first AI agent for warm introductions. End to end.
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