The Boomerang platform

The AI referral agent that puts your relationship context to work.

Your executives, customers, investors and partners already know the people you are trying to reach. Rudy finds those relationships, works out who should ask, and activates them across the whole revenue cycle, from first meeting to renewal.

Try for free Book a demo
Slack SlackRudy as a teammate in the deal channel.
Claude MCPWire him into Claude and Codex.
Webhooks API and webhooksBuild your own triggers on top.
Salesforce Your CRMWhere the work is already recorded.
Rudy, the agent

Runs the sequence end to end.

Finds the path·Sizes the ask·Drafts and routes it·Chases to a yes
The relationship graph

Who can actually open the door, and whether they will.

Executives Investors Customers Partners → Scored paths → Buying group
Your system of record

Everything written back, in your own schema.

Standard and custom objects·Standard and custom fields·Job changes reconciled·Tags applied on write
Salesforce HubSpot Attio Slack Claude Google Calendar Outlook Gong Outreach Webhooks

Native two-way connections. Read-only OAuth on ingest. SOC 2 Type II compliant.

The GTM teams closing on relationships run on Boomerang.

1mind Armis Dropzone AI Halcyon Informatica Recruiterflow Storylane 1mind Armis Dropzone AI Halcyon Informatica Recruiterflow Storylane
How you start

Connect the stack. Rudy does the rest.

No rollout project and no enablement deck. Connect three systems, and the first relationships worth acting on come to you the same day.

01

Connect your stack

CRM, email, calendar. OAuth, read-only, minutes. Connectors stay private: reps see warm paths, never anyone's address book.

02

Watch the graph build

Rudy maps the people with real relationships into your TAM: customers, executives, board, advisors, partners. One scored graph, built from data you already have.

03

Let Rudy work

You do not pick a play. He watches every account, deal and signal, and comes to you when a relationship you already have can open new pipeline, unstick a deal, or make one bigger. You approve. The person who owns the relationship sends it. He tracks it to the meeting.

Starter comes with a 7-day free trial. Your real graph, no card, no sales call.

One question, one answer

This is what a rep actually gets back.

No dashboard to learn and no list to filter. A question in the deal channel, and the map of everyone who can open the account.

Warm paths into Siemens Healthineers
we are going after Siemens Healthineers this quarter. who should I talk to first?
R

Worked · 6 steps

Thirty people sit on the buying committee here. You have a real route to seven of them.

Drawn from 412 relationship records across your executives, investors, customers and partners. The rest have no route yet, so I am watching for one.

draft the ask for the intro to Nina
R

Worked · 1 step

Daniel is a board member, so this does not go from you. It goes to Maya first, and she asks him. Drafted her the approval, with the Vantive connection and your security-review timeline as context.

Ask about paths, intros or people...↑
☰All warm paths
7PATHS
30CONTACTS
1ACCOUNT
6CONNECTORS
Search prospect, account or connectorFiltersStrongest first
PROSPECTACCOUNTTOP PATHSTRENGTH
Nina TurnerLinkedInChief Information OfficerEconomic buyer Siemens Healthineers Daniel OseiLinkedInBoard member. Served together at Vantive for six years. Confirmed
Marcus WebbLinkedInVP InfrastructureChampion Siemens Healthineers DirectLinkedInYour champion at Halcyon. Started here in March. Strong
Priya NandakumarLinkedInVP Clinical OperationsInfluencer Siemens Healthineers Rina Shah, ArmisLinkedInThree years together at Medtronic. She is on record as a reference for you. Strong
Dr. Aaron FeldLinkedInChief Medical Information OfficerInfluencer Siemens Healthineers Co-panelistShared a panel with your CEO at HIMSS in March. Strong
Claire BennettLinkedInVP Finance, signs above $250KFinance approver Siemens Healthineers Sofia LindqvistLinkedInYour investor shares a board seat with her. Likely
Elena VasquezLinkedInDirector, Clinical SystemsEvaluator Siemens Healthineers Marcus WebbLinkedInEvaluator on the last two tools. Reports into Marcus. Likely
Rafael DiazLinkedInHead of Security ReviewBlocker Siemens Healthineers None foundNo route yet. Watching for one and I will tell you the day it appears. Watching
7 with a route 23 mapped, no route yet 6 committee roles covered Rudy watches all 30 and tells you the day one opens.
Path to Power

Reaching the person who signs, through someone senior enough to be heard. See the play

Champion Tracking

Someone who already bought from you turned up inside the account. See the play

Buying Group

The other five or six people whose yes the deal also needs. See the play

The three plays

One graph. Three ways to turn it into pipeline.

Same agent, same data, three different revenue problems. Most customers run all three together.

01 · Acquire

Path to Power

Reaching an economic buyer cold is a numbers game you lose. Rudy finds the strongest, shortest route to any executive at any target account, works out who on your side should make the ask, and asks for the meeting.

See the play →
"It is the agent doing the work, not us."
Angela Frackowiak · Sr. Director, Global Growth Operations · Armis
200+enterprise accounts running the play
3×executive meeting conversion against their own cold baseline
0extra hours on leadership's calendars
Read the Armis case study →
02 · Expand

Champion Tracking

When a champion changes jobs, your next deal walked in the door at a company that already trusts you. Rudy catches the move, rebuilds the deal context, drafts the re-engagement, and runs it before a competitor notices.

See the play →
"In two weeks, two meetings and a 12 percent reply rate."
Nalin Senthamil · Founder · Storylane
12%reply rate on re-engaged champions
2meetings booked inside the first two weeks
Watch the Storylane story →
03 · Multithread

Buying Group Intelligence

A champion is one voice, and the decision needs several. Rudy maps the finance approver, the evaluator and the blockers at every target account, keeps that map current as people move, and finds who on your side already knows each of them.

See the play →
"Our CRM had thousands of contacts going stale."
Bruno Trimouille · Chief Marketing Officer · Litera
2.4×more buying group coverage than their CRM-managed lists
73%of stale contacts identified and replaced or archived
+38%win rate on accounts with six or more members engaged
Read the Litera case study →
What runs in between

Finding the path is the easy part. He works it.

An intro is a sequence across several people who do not report to each other, and it dies the moment nobody is chasing it. That sequence is the product.

Routes it properly. You rarely ask a board member directly; you ask the CEO, who asks them. Rudy works the chain that can actually produce the yes.

Sizes the ask. No board member on a $20K deal, and a customer is not your SDR. He holds the expensive favours back for deals that justify them.

Chases it. Follows up when a connector goes quiet, answers their questions, reminds them before the window closes, escalates when it stalls.

Writes it back. Every person he finds and every job change he catches lands on the right record in your CRM, with your fields and your tags, so the account is current without anyone maintaining it.

Both halves of the job

A system of record and a system of action.

Most tools pick one, and the other half of the company ignores them. Rep language goes in. CRM discipline comes out. Rudy is what sits between.

What the rep says

Who can open Siemens?Wants a warm path to the economic buyer
Who runs infosec in Europe?Wants the right person by role and region
This deal has been stuck three weeks.Wants someone senior enough to unstick it
Marcus just changed jobs. What now?Wants new pipeline where he landed
Who signs above $250K here?Wants the finance approver, and a route to them
→→→
Rudy

Weighs every ask before he makes it.

Relationship strengthWillingnessBuying committee Job changesDeal sizeTiming Political routeConnector limits
→→→

What lands in the CRM

Contact createdCustom object, your tags applied
Job change reconciledOld contact flagged no longer here, kept for historyNew contact created at the new account, new email and phoneOwner notified in Slack the day it lands
Buying group mappedCommittee members created with role, owner and path
Salesforce HubSpot Read-only on ingestWrites through your schemaValidation rules respected

This is why it is an agent and not a dashboard. The value lands on the rep; the discipline lands in the CRM.

Connector accountability

Relationship capital is an asset. Treat it like one.

Every company has people whose network is worth more than their quota, and almost nobody measures it. Boomerang does, and it holds in both directions.

Who actually opens doors, last two quarters

ConnectorAskedAcceptedConvertedRate
DO
Daniel OseiBoard
986
SL
Sofia LindqvistInvestor
1295
RS
Rina ShahCustomer, Armis
654
JT
James TanAdvisor
720
James has not acted on an ask in two quarters. Rudy sent him a reminder on Tuesday, not a report.

Daniel's own limits

Deal size floor$100K+
CadenceMax 1 a month
ChannelEmail only
Never contact2 companies
Address bookPrivate
Rudy enforces these on every ask. Reps see that a path exists and who can open it, never the underlying contacts.

Find the who under your top 50 accounts.

Start free and map the graph you already own, or bring your top 50 accounts to a 30-minute demo and we will find the unopened doors together.

Try for free Book a demo →

Admin setup in about 30 minutes, 7-day free trial on Starter, no sales call required