Most warm intros die before they're spoken. The rep won't risk it. The connector doesn't know what to say. The moment passes. The deal closes with someone else.
Most companies tap less than 10% of their network. Boomerang organizes the other 90% into four types — each with different incentives, different cadences, different best-fit deals.
Reach buyers no AE can access cold. Your board, investors, and advisors are equity-aligned and structurally motivated to help. Their 2nd-degree paths open doors nothing else can.
Live in days. Value from week two. Rudy plugs into your existing stack and runs the whole motion — five steps, end to end.
Rudy ingests every signal — first-party, second-party, third-party — and unifies it into a scored relationship graph. No upload requirements, no rep effort.
1st party
CRM history, employee calendars, call transcripts
2nd party
LinkedIn connections (where shared), partner & customer rosters
3rd party
Work overlaps, board overlaps, alumni, public profiles, social mentions
Rudy sits next to the AE in Slack and Salesforce. Helps them filter their book by relationship strength, by champion job changes, by CRM activity — and figures out where they actually need help.
CRM history, employee calendars, email threads, call transcripts
Surfaces hidden champions — past contacts who got promoted into buyers
Reads CRM + call transcripts to find the strongest "why now"
Some asks are routine. Some are uncomfortable. Rudy reasons with each Super Connector based on their preferences — minimum deal size, cadence, which kinds of asks they'll touch — and frames the ask to make saying yes obvious.
Employees
direct ask in Slack, batched, low-friction
Board / advisors
high-stakes asks only, full deal context attached
Customers
frames the ask to make them look good; picks the moment after a positive trigger
Reps go silent on big deals. Rudy doesn't. If a six-figure opp has a clear warm path and the rep hasn't made the ask in five days, Rudy escalates to the manager — protecting deals from rep hesitation.
Detects hesitation — open opp, available path, no request raised
Quietly notifies the manager with full context
Manager either approves the ask directly, or coaches the rep
Super Connectors need to see what their relationship capital produced. Rudy reports back when an intro turns into a meeting, a meeting turns into pipeline, and pipeline turns into revenue — making the network gamified and gratifying.
Intro requested → approved → meeting held → pipeline → closed-won
Per-Super-Connector leaderboards: who's the most active, the most converting
Closure messages: "That intro became a $480K deal — thank you."
Different connectors have different incentives. Rudy reads each one — and decides whether to ask directly, frame the moment, or wait for an intent signal that lines up with what they care about. This is what makes warm-intro programs actually work at scale.
Comp & culture aligned with company wins.
Will say yes to most reasonable asks. Batch them.
Slack DM. Approve in one click.
"Tom — 3 quick intros to review for next week's pipeline. Each is <30 sec."
Equity-aligned, but their time is scarce.
High-stakes asks only. Bring full deal context.
Email or quarterly board sync. Never a cold ping.
"$500K opp at Airbus, board member at Goldman knows their CIO from a 2019 deal."
Equity-aligned, but their time is scarce.
High-stakes asks only. Bring full deal context.
Email or quarterly board sync. Never a cold ping.
"Jamie's launch went well last week — perfect time to ask her about Stripe."
Equity-aligned, but their time is scarce.
High-stakes asks only. Bring full deal context.
Email or quarterly board sync. Never a cold ping.
"Saw $750K intent at Airbus — you mentioned a strong relationship with their CFO last quarter?"
Every Super Connector eventually thinks it. The CFO doesn't want to field 30 intro requests from BDRs. The board member won't share their LinkedIn with sales ops. The customer champion is afraid an aggressive AE will ruin a real friendship. Fair. Every part of it.
Super Connectors talk to Rudy — not to dozens of reps. They stay anonymous to the team. They opt in per ask. And the rules they set, Rudy enforces.
Reps see "a board member knows their CFO" — never the name unless the SC opts in.
Every single request requires explicit approval. No standing permissions. No surprises.
SCs talk to Rudy. Rudy talks to reps. Their inbox stays clean.
Set preferences once — deal size, channel, cadence, exceptions. Rudy applies them every time.
Rudy covers the three high-leverage moments that determine whether a deal closes — or someone else's does.
Get to economic buyers through warm intros, not cold email. Boomerang surfaces the strongest, shortest path to any executive at any target account — and asks for the meeting.
Champions move companies, and your brand moves with them. Rudy tracks job changes in real time and triggers warm outreach the day they land — at the new account.
A third of buyers your team meets never make it into your CRM. Rudy auto-maps the full buying group, flags new hires, and notifies AEs when a new economic buyer enters.
Armis — $300M ARR cybersecurity scaleup — partnered with Boomerang to build a systematic, relationship-led pipeline engine across their BDR team. One year in:
EVP Global Business Operations · Armis
Native, two-way connections to your CRM, calendar, comms, and revenue intelligence tools. Reps don't change a single workflow.
Most warm-intro programs don't fail because the tech is bad. They fail because nobody knows what good looks like — and nobody owns running them. We've built and run this at 100+ companies. Boomerang ships with bodies, not bots.
CRM integration, workspace config, network mapping, governance. Live in 4–5 weeks.
Gap analysis, outreach, onboarding, incentive design — for net-new connectors.
We coach your board, advisors, customers, and partners — so they actually engage.
Every intro request reviewed, qualified, routed end-to-end. Zero rep overhead.
Monthly: meetings delivered, pipeline influenced, connector health.
You hold us to revenue numbers — not seat counts, not "engagement metrics."
Sr. Director, Global Growth Operations · Armis
Activate your founders, advisors, investors, and early champions to land enterprise meetings before your bigger competitors do.
Map and activate the collective network across thousands of employees, customers, and partners — without changing a single rep workflow.
Map your firm's collective network for deal sourcing — and connect portfolio companies to the enterprise executives they need to grow.
The first AI agent for warm introductions. End to end.
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