What does Boomerang do?

Boomerang is the warm-intro orchestration layer for B2B sales. We map every warm path from your team, customers, investors and board, and advisors into your priority accounts. When a signal fires (intent surge, champion job change, executive leadership move), we surface the warmest path, draft the intro request in the connector's voice, and close the loop when the meeting books.

Who is Boomerang for?

Boomerang is built for B2B SaaS and enterprise sales teams with at least $30k ACV, a customer base with active champions, and an engaged board or advisor network. Particularly powerful for account-based selling motions, founder-led GTM, and teams trying to break into senior buyer altitudes.

How is Boomerang different from 6sense, ZoomInfo, or Outreach?

Signal layers like 6sense and ZoomInfo identify which accounts are in market. Sequencers like Outreach and Salesloft scale cold outreach. Both stopped converting senior buyers as cold reply rates fell 70 percent. Boomerang adds the warm-intro activation layer those tools structurally cannot carry. We sit on top of your existing stack; we do not replace it.

● Relationship activation platform

Reach hundreds of ICP accounts through a warm intro

From your executives, customers, investors, or partners who already know the buyer. Rudy finds the path, drafts the intro, and orchestrates the meeting.

Try for Free Book a Demo →

No credit card required · Go live in 30 minutes · Start generating referrals

✓ Meeting confirmed Wed 2pm

New warm path found · 91/100

#rudy · direct messages Claude · Gong · Slack

Trusted by GTM teams at

26,000 warm intro paths created at Armis · 10× ROI on revenue in year one · $17M pipeline from champion job changes

Meet Agent Rudy

Rudy comes to you at the right moment.

You do not open another tool. Rudy watches your CRM, calls, and network, and shows up in Slack with the play already built.

#deal-alerts · Slack

R

Rudy AI

Maersk ($75K) passed discovery and still has no executive sponsor. Awkward. Good news: Rachel Moore, your champion at Datastax, worked with John Carter, Maersk's VP Engineering, for 3 years at Cisco, and they still trade likes and comments on LinkedIn. The friendship is alive and well. Your VP of Customer Success, Megan Walsh, has met Rachel 3 times this year. Best play: Megan asks Rachel to write to John. Strength 87/100.

Review draft Send to Megan

When a deal has no executive sponsor:

Spot the gap from CRM stage and call transcripts
Scan the buying committee against your network
Find champions and execs who already know them
Score each path for capability and willingness
Draft the ask and route it through the right person

Sources

Salesforce Gong Slack LinkedIn

See your own warm paths by lunch.

Try for Free

No credit card required · Connects to your stack in ~30 minutes

The problem

Everyone agrees warm intros win.
Almost nobody asks.

Most warm intros die before they're spoken. The rep doesn't know whom to ask. The connector doesn't know what to say. The moment passes. The deal closes with someone else.

The rep, in their head

"Can I really go to my CXO for this? Will he think I can't close on my own?"

Never asks →

The Super Connector, in their head

"Is this the right ask? What do I even say? Will I look like I'm shilling?"

Ghosts the request →

The champion, in their head

"I love them, but I don't want to be their rep. I'd help, if it was easy and made me look good."

Means yes, doesn't act →

An agent does this better than a human. It reads call transcripts, CRM history, and public signals, and knows who to ask, when, and how to make saying yes the obvious choice.

Why timing matters

Relationship activation is a timing problem.

A warm intro only works when three things line up at once. Miss any one and the ask falls flat.

Right target

An ICP account with a live deal or real buying signal. Not a spray list.

×

Right moment

Deal stuck at stage 3. Renewal just signed. Champion just changed jobs. The window is days, not quarters.

×

Right connector

Someone with a real relationship, who is willing to act, and whose preferences fit this ask.

No human watches every deal, every signal, and every relationship at once. That is Rudy's job.

The Super Connector framework

Every company has four kinds of Super Connectors.

Most companies tap less than 10% of their network. Boomerang organizes the other 90%, each type with its own incentives, cadence, and best-fit deals.

~1 intro / week

Executives & employees

CXO relationships built over decades, plus hundreds of buyer connections sitting across your org.

~1 intro / month

Investors & advisors

Equity-aligned and structurally motivated. Their board seats open doors no AE can reach cold.

~2-3 / year

Customer champions

Your sharpest references. And when they change jobs, your brand moves with them.

Intent-triggered

Partners

They want to introduce. Most programs never ask. Rudy asks the moment a signal fires.

Under the hood: one scored relationship graph

Sourced

CRM history, calendars, call transcripts, investor database, work overlaps, LinkedIn engagement. Nothing for connectors to upload.

Scored

Capability times willingness, per connector, per deal. Rudy knows when a name-drop beats a full intro.

Governed

Every connector sets preferences: deal size, channel, cadence. Rudy enforces them on every single ask.

In the field

What happens when you activate all four connector types.

$300M ARR cybersecurity

26,000

warm intro paths created

10×

ROI on revenue, year one

1,400+

research hours eliminated

"Driving sustainable growth by tapping into our customer and relationship networks is something we're doubling down on as a key strategy. Boomerang has evolved into a strategic partner in achieving our revenue goals."

Read the Armis case study →

3× growth last year

"Tracking happy users and champions when they move jobs and re-engaging them is just something you have to do! It's the most obvious growth hack you can think of at this stage of growth."

Watch the Storylane story →

Works with your stack

Rudy lives in the tools your team already uses.

Salesforce HubSpot Gmail Outlook Gong Slack Outreach + More

Native two-way connections. Reps do not change a single workflow. SOC 2 Type II compliant.

Every great deal started with a warm intro that almost didn't happen.

Connect your stack, see your warm paths, and send your first intro request today.