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BOOMERANG VS. SALES NAVIGATOR

Sales Navigator is a database.
Boomerang is an agent.

Sales Nav is exhaustive — probably the most complete dataset of professional contacts that exists. Use it for what it's great at. Use Boomerang for everything that has to happen after the contact is found.
<30d
To first warm intro
3–5×
Higher meeting conversion
25%
Higher Win-rates
10-50x
ROI on revenue booked
Sales NavigatorDATABASE
Contact discovery
YES
Filter by title, geo, signals
YES
Remembers prior asksNO
Drafts the intro requestNO
Picks the moment to askNO
Boomerang
AGENT
Contact discovery
YES
Filter by title, geo, signals
YES
Remembers prior asks
YES
Drafts the intro request
YES
Picks the moment to ask
YES
What Sales Nav is great at

Let's start with the obvious.

Sales Navigator is genuinely excellent at a few things. Most of our customers keep using it for these — and so should you. Boomerang isn't trying to replace any of them.

01
The widest contact graph on earth
LinkedIn's professional dataset is exhaustive — probably more complete than anything else available. For raw discovery of who exists at what title where, it's unmatched.
02
InMail at scale
When you need to reach people you have zero relationship with, InMail is one of the few channels that still cuts through. Direct messaging, on the network they actually check.
03
Filtering the full database
Title, industry, geography, headcount, seniority, intent signals. Sales Nav's filter logic on top of LinkedIn data is hard to beat for net-new prospect lists.
04
Teamline for your SC networks
Surfaces shared connections between your reps and a target buyer. Useful for the most basic intro path — though it stops where TeamLink's data ends.
What Boomerang agents does that a database can't

A database surfaces. An agent acts.

Four things Boomerang does — by design — that Sales Nav was never built to do. Each one is the difference between a list of contacts and pipeline.

01 / Memory

The agent remembers. The database doesn't.

Boomerang remembers every intro request that's ever been made — across reps, across account changes, across years. So the new rep covering the account doesn't ask Diane for the same intro the old rep asked her for two months ago. It also remembers every super-connector's preferences — who they will and won't intro, when, and how — and enforces them automatically.

INTRO REQUEST LOGDiane Patterson · Connector
MAR 12
2024
Closed-wonSarah Diane Stripe
Owner: Sahil P. · $240K · "Diane intro'd within 48hr"
AUG 04
2024
BlockedSarah Diane Stripe
Already asked 5mo ago. Same target. Skipped.
SEP 01
2024
In progressMike (new rep) Diane Notion
Different target. Diane's preference: warm only. Drafted.
SC
Sarah Chen
VP Marketing · Stripe · Joined 6 days ago
Was
VP Marketing at Acme Corp · 2021–2024
— And —
Role in deal
Primary economic buyer · 2023 cycle
Closed by
Sahil P. · $180K ARR
Met with
Sahil P., Mike R., John T. (exec sponsor)
Last touch
Mar 14, 2024 · QBR with Sahil
Recommended askSahil → Sarah. "Hey Sarah, congrats on Stripe. Wanted to share what we've shipped since you championed us at Acme..."
02 / Buyer Context

Job changes are noise without context.

Sales Nav can tell you Sarah moved to Stripe. Boomerang tells you Sarah moved to Stripe, she was your primary economic buyer in the 2023 deal, here's who from your team she worked with, and here's where the conversation last left off. That's the difference between an alert and a play.

03 / Connector Coverage

Four super-connectors. Not one.

Sales Nav (via TeamLink) sees one source: your reps' own networks or one teamlink at a time. The warmest paths usually live in the other three — your customers, your board / investors / advisors, and your partners. Boomerang reasons across all four. Most enterprise teams find 3–5x more warm paths the moment we turn it on.

SALES NAV (via TeamLink)
Reps' own networks
Customer champions
Board / Investors / Advisors
Partners
1 source
BOOMERANG
Reps' own networks
Customer champions
Board / Investors / Advisors
Partners
4 sources
R
Rudy AGENT
I noticed Sarah Chen joined Stripe last week. She was your primary buyer at Acme — closed by you, $180K. Want me to draft an intro request to Diane?
S
Sahil
Yes — go.
R
Rudy AGENT
Drafted. Recommend sending Tuesday 9:15am ET — Diane responds 3x more in mornings.
DRAFT · For your review Hi Diane — Sarah Chen just joined Stripe as VP Marketing. She championed us at Acme last year (great experience). Would you be willing to make a warm intro?
04 / Does The Work

The agent does the work. The database makes you do it.

Sales Nav surfaces a contact. The rep still has to figure out who can intro, draft the ask, pick the moment, follow up. That's where 95% of warm intros die — not at the discovery step. Boomerang reasons across both sides, drafts the request, picks the moment, and consolidates everything into a checklist your connectors can actually execute against.

The commercial case

Cut 50–75% of Sales Nav licenses.
5x your warm-intro throughput.

Most enterprises run ~200 Sales Nav licenses across the GTM org. With Boomerang, teams typically keep ~50 power users on Sales Nav for prospecting and InMail — and the rest of the team operates out of Boomerang and the CRM.
50–75%
Reduction in Sales Nav licenses & overall spend. Most GTM users don't need a full Sales Nav seat once Boomerang is in place.
50–75x
Warm-intro throughput in 3–6 months. From "we don't even measure this" to a real, attributable revenue channel.
Side by side

The full comparison.

Eleven questions a buyer should actually ask. Honest answers on both sides.

Buyer question
Sales Navigator
Database
Boomerang
Agent
Where does the contact data come from?
LinkedIn only
LinkedIn + CRM + product + public sources
Remembers prior intro requests across reps?
No
Yes
Honors each connector's preferences automatically?
No
Yes
Surfaces buyer history (deals, engagement, who met whom)?
No
Yes
Covers customer champions as connectors?
No
Yes
Covers board / investors / advisors as connectors?
No
Yes
Covers partners as connectors?
No
Yes
Drafts the actual intro request?
No
Yes
Picks the right moment to ask?
No
Yes
Follows up automatically?
No
Yes
Consolidates intro requests for the connector into a checklist?
No
Manual outreach or Excel spreadsheets
Yes
One checklist per connector, executable in-app