Boomerang vs Sales Navigator
Sales Nav answers a narrow question: does this rep, or someone on this team, happen to know this buyer? Rudy answers the question that actually moves deals. Across every connector your company has, which path is strongest, who internally should make the ask, and how should the seller run it.
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1,840 connectors scanned
Diane Patterson · your board
91Knows the CIO from 4 years at Cisco · willing, 2 prior intros
Best internal asker: your CEO, met Diane 12 times this year
Rachel Moore · customer champion
84Worked with the VP Eng at Datastax · NPS 9 last quarter
Best internal asker: Megan Walsh, VP CS, met Rachel 3 times
Alan Foster · investor
46Weak tie, one shared event · name-drop only, do not request an intro
A list of connections cannot tell you any of this.
3-5×
more warm paths surfaced
25%
higher win rates
10-50×
ROI on revenue booked
The real difference
None of them is wrong. All of them are manual, rep-scoped, and impossible to run as a program across an entire company's network.
Way one
The rep knows them personally
A first-degree connection. Great when it happens. It happens for a tiny fraction of your target accounts, and only for the accounts that rep owns.
Way two
TeamLink surfaces a colleague
Someone else on the seat list is connected. You learn a name. You do not learn whether that connection is real, whether they will help, or who should approach them.
Way three
A rep types a name into a field
Someone manually notes that a customer knows a buyer. It works exactly as long as that rep keeps doing it, and dies the day they get busy or leave.
Meanwhile, a 200-person company sits on thousands of connectors.
Employees, customer champions, investors, advisors, board members, partners. Every one of them holds relationships into accounts you are trying to reach. No human can scan that, rank it, and keep it current. That is the job Rudy was built for.
Scanned
Every connector, every account, continuously. Not one rep's book at a time.
Scored
Ranked by strength of relationship and willingness to act, so reps chase the path that converts.
Routed
Names the teammate with the strongest tie to that connector, and coaches them through the ask.
Credit where it is due
Sales Navigator is genuinely excellent at a few things. Most of our customers keep using it for exactly these, and so should you. Boomerang is not trying to replace any of them.
The widest contact graph on earth
The professional dataset is exhaustive, probably more complete than anything else available. For raw discovery of who exists at what title where, it is unmatched.
InMail at scale
When you need to reach people you have zero relationship with, InMail is one of the few channels that still cuts through. Direct messaging on the network they actually check.
Filtering the full database
Title, industry, geography, headcount, seniority, intent signals. The filter logic on top of that dataset is hard to beat for net-new prospect lists.
TeamLink for basic overlap
Surfaces shared connections between your reps and a target buyer. Useful for the most basic intro path, though it stops where your reps' own networks stop.
Keep Sales Nav for these. Use Boomerang for everything else.
Four things a contact search cannot do
Rudy runs all four across your entire network, on every account, every day.
Scale
Every connector. Not just your reps.
TeamLink can only see the networks of people holding a seat. Your warmest paths usually sit somewhere else: a customer champion who worked with the buyer for three years, an investor who sat on their board, a partner who sold into them last quarter. Rudy maps all four connector types across the whole company and checks every one of them against every target account, continuously.
Seat-based search
Reps with a seat ✓
Customer champions ·
Investors and board ·
Partners ·
Employees outside sales ·
~40 people
Boomerang
Reps with a seat ✓
Customer champions ✓
Investors and board ✓
Partners ✓
Employees outside sales ✓
1,840 connectors
Diane P. · board · 4 yrs at Cisco together
91Rachel M. · champion · NPS 9
84Tom W. · partner · co-sold 2024
67Alan F. · investor · one shared event
467 more below threshold
<40Two are worth a favor. Nine are not. That is the whole point.
Scoring
Connected is not the same as worth asking.
A search tells you a connection exists. It cannot tell you whether those two people have spoken in four years, whether the connector will actually make the ask, or which of eleven possible paths deserves your one favor. Rudy scores every path on strength of relationship and willingness to act, ranks them, and tells the rep when a name-drop beats a full intro request.
The internal hop
Who on your team should actually ask?
This is the step everyone forgets. Knowing that a customer champion can reach the buyer is useless if the rep has never met that champion. Rudy scores the internal side too: who inside your company has the strongest relationship with that connector, measured in meetings held, threads exchanged, and deals worked together. The ask goes out from the person most likely to get a yes, not the person who happens to own the account.
Megan Walsh · VP Customer Success
BestMet 3 times this year · ran her last two QBRs · replies same day
Tara Wilson · CSM
BackupMet 14 times, day to day contact · less senior for this ask
James Porter · AE, account owner
NoNever met Rachel · a cold ask from him lowers the odds
Rudy AI
Megan, you are the strongest path into Stripe. Rachel Moore knows their VP Eng from Datastax. Ask her to write to him directly, do not ask for a formal intro, she prefers a light touch. Draft is ready.
Guidance for the seller
Lead with her rollout win, not the deal · keep the ask to one sentence · send Tuesday morning · if no reply in 5 days, Rudy nudges Megan, not Rachel
Guidance
The path is only useful if the seller knows how to walk it.
Most warm intros die between finding the path and making the ask. Rudy closes that gap: he drafts the message in the right voice, tells the seller what to lead with, picks the moment based on how that connector actually behaves, respects the preferences the connector set, and follows up without anyone having to remember. A search result cannot coach anybody.
The commercial case
Most enterprises run roughly 200 Sales Nav licenses across the GTM org. With Boomerang, teams typically keep about 50 power users on Sales Nav for prospecting and InMail, and the rest of the team operates out of Boomerang and the CRM.
50 to 75%
Reduction in licenses and overall seat spend. Most GTM users do not need a full prospecting seat once Rudy is in place.
5×
Warm intro throughput in 3 to 6 months. From a number nobody measures to a real, attributable revenue channel.
Side by side
The questions a buyer should actually ask. Honest answers on both sides.
Buyer question
Sales Nav
Database
Boomerang
Agent
Which connectors can it see?
Reps with seats only
Employees, customers, investors, partners
Scores how strong each relationship actually is?
No
Yes
Tells you who internally should make the ask?
No
Yes
Ranks every possible path, not just the first hit?
No
Yes
Knows if the connector is willing, not just connected?
No
Yes
Remembers prior intro requests across reps and years?
No
Yes
Honors each connector's stated preferences automatically?
No
Yes
Drafts the ask and coaches the seller through it?
No
Yes
Picks the moment based on connector behavior?
No
Yes
Follows up automatically?
No
Yes
Consolidates requests into a checklist for the connector?
Manual or spreadsheet
One checklist per connector
Connect your stack and see your own warm paths, drafted asks, and connector coverage. Then decide how many prospecting seats you actually still need.
No credit card required · Set up in ~30 minutes · SOC 2 Type II compliant
