“Our SDRs eagerly await new Boomerang's leads. These leads convert with much less effort since we are not starting a conversation from scratch, instead we pick up where they left off.”

John Charlesworth
Director of Marketing Operations

Challenges

🚫 Manual Efforts:

Narvar struggled with manual job tracking and following up with new leads leading to missed opportunities

❌ Data Inaccuracy:

Sales relied on LinkedIn Sales Nav and Zoominfo, resulting in reps often not having a comprehensive understanding of their leads due to incomplete and outdated data.

🔌 Lack of Integration:

Processes weren't integrated with Salesforce and Outreach, causing workflow inefficiencies prompting delays and important leads being overlooked.

🔍 "Our previous job tracking method was cumbersome, limited to Sales Nav and Zoominfo, and disconnected from our CRM."
-John Charlesworth

Solution

Boomerang helped Narvar automate the process of tracking job changes and ranking these leads based on relevance, leading to a more timely and effective outreach to potential customers.

🚀 Automated Monitoring:

Boomerang identified and prioritized ICP matching customer contacts, tracking job changes and ranked the new leads based on relevance for prioritized prospecting.

🔍 Contextual Insights:

Boomerang provided vital context, including past interactions and NPS scores, empowering Narvar's sales teams to engage with their prospects more effectively.

🔗 Seamless Integration:

Boomerang integrated with Salesforce, automating contact record creation, enrichment and adding to Outreach sequence resulting in timely reachout to new leads.

Impact on Pipeline

The deployment of Boomerang in 48 hours yielded remarkable results within 3 months:

🎯 200+ Job Change Leads Identified

💡 $800K Net New Pipeline Created

💰 $8M Pipeline Influenced

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  1. Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
  2. Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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“ I love Boomerang team’s passion for this problem! Of all the players, I found their product strategy and hands-on customer engagement model to be best suited to support Armis' aggressive growth goals.”

Angela Frackowiak

Sr Director, Global Growth Ops at Armis

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