Pay for the network you actually activate.

Starter comes with a 7-day free trial. Sign up, connect your data, and see your warm paths within a day. No credit card required to start. At the end of the seven days you move onto a plan, or walk away.

The trial is on Starter only. Team can start month to month so you can test Rudy in production before you commit; Company is an annual plan. He works best with context, and that context lives in your CRM, calendars and Slack, so both start with a setup call: about 60 minutes of technical setup, graph in under a day, full go-live in about a week. If you already know the motion works, you can start on Team directly and cancel anytime. Enterprise is an annual contract and starts with a demo.

Starter and Team come both ways. Month to month is the standard rate; the annual plan is cheaper every month and locks that rate for the term. Company is annual only.

Team is $1,200 month to month or $1,000 a month on annual. Company is $30,000 a year, annual only. Starter is $100 month to month or $80 on annual, a flat 20 percent, because rounding a small number to the nearest ten is friendlier than billing anyone $96.

Month to month on Starter and Team can be cancelled anytime and switched to annual whenever you are ready.

Four things. Your closest network: how many Super Connectors add their own connections. Connectors mapped: how many connectors we map and keep current. Trigger automations: whether standing rules can fire on their own: up to 3 on Team, unlimited on Company and Enterprise. And whether Rudy waits to be asked.

That last one is the real line. From Team up Rudy lives in your deal channels and he responds: a rep asks which open deals have a warm path to the economic buyer and gets the list back, or a trigger fires when a champion moves and he starts the play. Either way something set him off.

On Company he also sits in the channels you share with customers, and nothing has to set him off. He decides a path is worth raising and brings it to the rep who did not know to ask.

Connectors mapped are the cheapest of the four and the one most people fixate on.

Every plan also includes users and Super Connectors: 3 of each on Starter, 10 of each on Team, 30 users and 20 primaries on Company, and custom on Enterprise. Only Company can add more of either, at $15 each a month.

Anyone in your network who can open a door: an executive, an employee, a board member, an investor, an advisor, a customer champion or a partner. We map them from signals you already have and signals that are public, so none of them has to upload, install or agree to anything.

Work overlaps and past employers, education and alumni networks, public mentions and advocacy, board memberships and portfolio companies, and the social engagement they have with your target ICP.

A connector who chooses to add their own network, and gets request management to go with it. A Super Connector installs the Boomerang Chrome extension, uploads a CSV of their connections, or both, and those first-degree connections become part of your graph. Rudy can then find paths through people that no public signal would ever show.

It is always opt in. Everyone else in your network is still mapped from signals, with nothing to install or upload. Primaries are usually the people whose networks matter most: founders, executives, board members and your best-connected sellers.

Starter includes 3, Team 10, Company 20, and Enterprise is custom. Need more? Extra primaries are available on Company only, at $15 per Super Connector a month, added one at a time. Starter and Team are fixed, so to go past their limit you move up to Company.

It depends on the network you already have, not on your funding stage or headcount. A twelve-person company with an unusually well connected board belongs on Team. A hundred-person company that has never asked a customer for an introduction should start on Starter.

Starter is for testing what your network is worth. Team is for when you have dozens of customers and a few investors or advisors with real networks, which is enough to run this as a channel rather than an experiment. Company is for when you want the whole book working rather than a target list, with RevOps wiring it into the stack.

Enterprise is for a company that wants a hands on deployment: thousands of connectors run as a programme across five or six use cases, such as customer network activation, board network activation, and reseller network activation.

Not the connector count, although that goes from 300 to 1,500, with 20 primaries and 30 users instead of 10 and 10. Not the trigger automations either, although those go from 3 on Team to unlimited. Not even Slack in general: Rudy is in your deal channels on Team already.

The difference is who starts it. On Team, Rudy responds. A rep asks, or a rule fires, and he goes to work. That is genuinely useful, and it depends on somebody having asked or having thought to write the rule.

Company changes two things. Rudy moves into the channels you share with customers, not just your internal deal channels, so an arrival or a departure surfaces the day it happens. And Sentient mode turns on: nobody asked and no rule fired, but he read the deal, saw it go single threaded above a number, found the route to the exec buyer and brought it to the rep. Slack Connect, Okta SSO and priority support come with it, and it is the only plan where you can add primaries and users as you grow.

On Team the agent answers well. On Company the agent notices.

MCP is on Team, Company and Enterprise, not Starter, so a rep can ask Rudy for a warm path from inside Claude. The REST API and webhooks, for pulling relationship scores into your own workflows or pushing intro events to other systems, are on Company and Enterprise.

API credits measure how much data you pull through the Boomerang API, for example into your own CRM or client integration. Each contact whose relationships you pull uses 1 credit, and each account-level summary uses 1 credit. The Company plan includes 2,500 credits a month, and Enterprise is set with you.

Never. Connectors are creating value for you, so they do not pay and they are never billed. Your plan allowance reflects the work of building and maintaining your relationship graph, not a charge passed on to the people in it.

Extra Super Connectors are billed to you, the company, for the deeper mapping. The primaries themselves never see a bill.

Three roles are built into the product. Requesters, typically sellers, run scoped queries against specific accounts, deals or buyers. Operators, typically RevOps, a GTM engineer or an executive, can also run strategic queries across the full network. Connectors, meaning your board, customers, partners and investors, are never charged and only interact with Rudy, never with dozens of reps.

Users are the people who work with Rudy: requesters and operators. A user can chat with Rudy in Slack (from Team up), ask him from Claude or Codex (from Team up), and use the Boomerang platform directly.

Starter includes 3, Team 10, Company 30, and Enterprise is set with you. Need more? Extra users are available on Company only, at $15 per user a month, added one at a time. Starter and Team are fixed, so to go past their limit you move up to Company.

Connectors, or not, are not users. They interact with Rudy and are never charged, so a large board, customer base or partner network never pushes you into more seats.