#1 Usergems Alternative 2023 : Boomerang

Dont cut corners, use a product that actually works

Unite the company and GTM tools to execute on the job change signal

Increase pipeline from advocate job moments

Boomerang find champion job changes every week and automates outreach to maximize conversion:

Automatically create new contact in Marketo, Salesforce or Hubspot and route it to the AE/SDR
Automatically enroll the contact to relevant campaigns including outreach and gifting programs
Automatically add the buying committee to a ABM sequence on 6sense or Demandbase
All of this with 100% automated playbooks

Maximize ABM conversion by marketing to 90%+ members of buying committee

Boomerang automatically maps the members of the buying committee in target accounts and keeps it up-to-date :

Detects incoming, outgoing and promotion job moments every month
Activates new hire plays such as sequences, gifting, executive outreach etc
Keeps CRM and MAT data up-to-date
Auto-maps buying committee whenever an opportunity is created

Maximize warm intros from customers and peers

Boomerang automatically identifies your champions, work colleagues and their employment history to:

Ask champions for warm intros to their previous employers or colleagues
Ask peers for warm intros to their previous employers or colleagues
Zero new UI, instead use native Salesforce components to maximize adoption

AI will create your target account org charts

Give your sales and CS teams the ability to organize the buying committee into hierarchical and influence maps to:

Make it easy for your team to highlight key relationships for our AI to get trained and priortize
Make it easy for leadership to understand key stakeholders in target accounts and opportunities
Make it easy for leadership to understand key stakeholders in target accounts and opportunities

Ever-present clean CRM data

A secondary benefit of Boomerang is the ability to auto-update CRM contact data based on job changes and fill missing contacts in target accounts. This helps you:

Minimize bad data in CRM or MAT
Maximize conversion/engagement in marketing campaigns.
Minimize time spent on manual prospecting
Minimize costs on tools like Marketo and 6sense which prices based on volume of data instead of accuracy.

Integrate as you like

Boomerang offers the most comprehensive integration suite in our category to facilitate seamless handoffs between tools and people:

Boomerang natively integrates with Marketo (instead of via Salesforce) to eliminate manual work you will have to do with other vendors.
Boomerang enables 6sense and Demandbase's 'audience building', 'conversational email' and 'advertising' with accurate data and maximum coverage
Boomerang auto-enrolls leads to personalized outreach and gifting sequences.

So how is Boomerang better compared to Usergems ?

We understand that not all differences might mean the same to you. So depending on what matters to you, see how Boomerang provides a better product, ROl, Buying Experience, and the best Post Purchase experience in SaaS.

Better Product

3X more revenue impact with our superior capabilities

You can input and take output data from Boomerang to a variety of data sources such as Salesforce, Marketo, Outreach, Salesloft, Hubspot etc. This works well especially for marketing teams that run large scale ABM programs

Only 20% of your advocates change jobs every year. Find warm intro paths to get your customers to make intros to their past colleagues and customers

AI models need humans to interpret newer signals and scenarios for accurate matching and job change detection. 5-10% of unmatched leads got our human workforce for manual research

Boomerang makes both your people and GTM stack smarter by delivering the most up-to-date data in the flow of work for people and tools

There are 100s of changes companies make every day. This can include name chantes, M&A, HQ changes etc. Boomerang continuously detects these changes for smart routing of job change leads