Generate ~20% more revenue through Champion Tracking

Outbound like its Inbound

💡 Break into target accounts by targeting former champions in new roles
‍
💡 Boomerang AI offers 28+ Plays which brings former champions back as new revenue

Tracking Champions changing jobs will help you increase pipeline by 15-30% next quarter

Watch a small demo that explains how Boomerang works!

Previous Champions are 3-5X more likely to buy again

A staggering 80% of champions go unidentified as key contacts, and 86% of former champions, despite converting 3-5X higher than cold outreach, receive almost no contact.

Boomerang discovers your champions through your GTM team's calendar and CRM activity or product usage, then automatically enforces follow-up strategies—executive outreach, warm intros, referrals, or SDR/AE-led outbound—to maximize conversion.

‍

How it Works?

Discover champions from activity data.

Periodically detect job changes. Orchestrate CRM changes.

Auto-triggers warm outreach via text, email, Slack, and sales engagement tools. AI writes copy.

If they loved your product before, they’ll bring it to their next role.

👉 See Champion Tracking in Action

Wall of Love

Our Customers say it better...

"I have found Boomerang’s product strategy and hand-on customer success best suited to support generating pipeline from job change leads."

Angela Frackowiak

Sr Director, Global Growth Ops @ Armis

"At our scale, monitoring customer job change is a critical accelerant for growth. We are very happy about this partnership with Boomerang as we have already generated over $ 17M in pipeline just this year"

Mathew Lonetto

Global Business Development Lead @ Narvar

Pureplay Revenue Plays

💡 It Doesn’t Stop There: 28+ Proven Plays

Boomerang isn’t just signals. It’s a playbook in a box

✅ Closed-Lost Resurrection

Re-engage deals marked lost when champions return or new execs are hired.

Auto-trigger outreach when signals resurface or competitor renewals approach

✅ Ghosted Deal Surfacing

Identify when deals go dark and why.

Trigger reactivation plays when new contacts engage or champions leave.

✅ Executive Intro Automation

Notify your execs to engage when C-level stakeholders join or move.

Auto-draft warm intros for top-tier accounts.

✅ Power User Triggers

Detect when heavy users go silent, change roles, or gain influence.

Turn usage data into upsell and churn-prevention plays.

✅ Referral Path Mining

Find new pipeline by tracing where your champions land.

Trigger warm intros based on shared history and influence.

✅ CRM Memory Expansion

Boomerang fills CRM gaps with missing contacts and roles.

Auto-enrich accounts and keep everything fresh - no rep effort.

✅ New Decision-Maker Detection

Instantly spot when new execs join active or target accounts.

Trigger tailored outreach and update CRM with enriched data.

✅ 20+ More Plays

Run orchestrated plays for expansion, ABM, renewals, and ops automation.

From surfacing warm contacts to syncing CRM, Boomerang runs it all - daily

ROI Guaranteed. Contractually.

Boomerang = Your Always on Revenue Engine

5x more likely to engage

Your outreach programs has auto-updated contact data based on job changes.

Fully integrated to the workflow

Your team gets all the required data within existing processes built into Salesforce, Hubspot, Outreach, Slack etc.

Redue CAC by 30%

Sell to product, value and brand aware prospects thus reducing sales cycles and increasing ARR.

86+ meetings booked, 1400+ Boomerangs this year

$17 M in pipeline influenced

“Over $1.2M in revenue generated from Boomerangs so far this year”

John Charlesworth

Sr. Director, GTM Systems

Read Narvar Case Study