Boost ABM with buying group & relationship intelligence
Boomerang for marketing uses AI-powered champion tracking and buying group mapping to ensure your most important contacts get highly relevant campaigns leading to higher conversion.
Intent + relationship = pipeline. It’s tough to fill the funnel when all marketing does is push
Did you know your CFO met with the VP Finance of a target account last month, an account you've been running ads for over the past 60 days? Did you know a recent webinar registrant is an automatic MQL without any nurturing because they were a past champion? Did you know there was a second buying center in Belgium while you're trying to figure out the cross-sell strategy? While showing ads, running events and running outbound are central to your demand generation, Boomerang agents radically automate buying group mapping, job change tracking and notification, and executive-connection mapping, freeing your demand gen budget to target relevant contacts.
Here’s how we solve your biggest marketing challenges.
I need ABM intelligence that’s always up to date.
Boomerang marries relationship data with your ABM programs to increase conversion by 30% and reduce CAC by 15%?
We want warmer leads, not just more leads.
Boomerang finds ex-customers now at new companies—ensuring your next wave of leads comes with built-in trust.
We struggle to tie marketing influence to revenue.
Boomerang ensures your ABM programs reach 95% of the buying committee, guaranteeing attribution flows through your models.
I need consistent pipeline sources that I can trust to convert.
Boomerang auto-feeds warm leads from champion job moves and executive connections —giving you a baseline of deals you can factor into every forecast.
Our win rates are too low on purely cold outreach.
Boomerang identifies existing relationships and referrals, so reps start with an advantage—leading to higher close rates.
Our forecasts get blindsided when key stakeholders leave or new ones appear.
Boomerang automatically flags changes in your accounts, ensuring your CRM and forecasts reflect reality.
Built for Marketing
Complete Buying Group. Integrated to ABM. Drive Revenue.
Imagine a single, clear view of your buying committee, job movements, past champions, along with all meta data across every target account within your CRM. BoomerangAI delivers this, automating the manual work that consumes 10-20% of your sales team's time.
Build
Build an Always-On Pipeline
No more generic leads. Boomerang keeps a steady flow of warm prospects from champions job movements.
Boomerang uncovers new champions from engagement data and find lookalikes in other parts of the organization to help flag cross-sell or upsell opportunities.
Demand Gen campaigns focussed primarily on intent is expensive. Boomerang helps you marry intent with relationship data to enable precision targetting and messaging.
You’re not the only one we support. We provide persona-specific solutions that unify your go-to-market motion, so pipeline coverage and CRM accuracy become a shared mission.
Problems We Solve for Sales
Problems We Solve for RevOps
Problems We Solve for Revenue Leaders
Hit Your Pipeline Goals with AI-Driven Account Intelligence
Don’t let static data derail your campaigns. Discover how Boomerang’s always-on insights keep your marketing relevant, timely, and high-converting.
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