Your Customer Contact Database (CCD) is more than just a list of emails or names. It’s an untapped revenue-generating asset that can be optimized to multiply your sales and improve customer retention. Without a strong, healthy CCD, your business is leaking revenue and opportunities daily.
Revenue Leak: Your CCD naturally degrades over time, with contacts leaving companies, changing roles, or becoming irrelevant.
Lost Opportunities: Inaccurate data leads to missed opportunities, whether that’s failed renewals, poor cross-selling efforts, or even abandoned sales cycle.
Inefficient Marketing: Email lists filled with outdated contacts lead to lower engagement rates, which means your campaigns are much less effective.
But what if your CCD worked for you instead of against you?
Our simulation tool shows the potential revenue leaks in your pipeline based on outdated or incomplete customer contact information.
In our State of B2B Customer Contact Databases report, we found that companies with optimized CCDs saw an increase in revenue of up to 15%, with improved segmentation, better engagement rates, and faster cross-sell cycles.
Let’s break it down:
3-5% Annual Contract Value (ACV) Recovery: Businesses saw a significant increase in contract value due to more accurate and timely renewals.
Cross-Sell Boost: With better customer insights, companies were able to identify new buying centers and cross-sell with precision, leading to a 12% increase in cross-sell success.
Churn Reduction: By tracking job changes and maintaining contact with alumni, businesses prevented churn and retained 15% more customers year-over-year.
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