How Your Customer Contact Database (CCD) Can Be Your Greatest Revenue Multiplier

Your Customer Contact Database (CCD) is more than just a list of emails or names. It’s an untapped revenue-generating asset that can be optimized to multiply your sales and improve customer retention. Without a strong, healthy CCD, your business is leaking revenue and opportunities daily.

Why Does CCD Matter So Much?


Revenue Leak
: Your CCD naturally degrades over time, with contacts leaving companies, changing roles, or becoming irrelevant.

Lost Opportunities: Inaccurate data leads to missed opportunities, whether that’s failed renewals, poor cross-selling efforts, or even abandoned sales cycle.

Inefficient Marketing: Email lists filled with outdated contacts lead to lower engagement rates, which means your campaigns are much less effective.

But what if your CCD worked for you instead of against you?

How much revenue could you be losing without a healthy CCD?

Our simulation tool shows the potential revenue leaks in your pipeline based on outdated or incomplete customer contact information.

Total customer leak

Total Customer leak
This number represents the total number of additional customers you could have won if you prevent pipeline leak
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Total Revenue leak

Total Revenue leak
This number represents the total revenue from additional customers you could have won if you prevent pipeline leak
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https://www.getboomerang.ai/roi-calculator?totalCustomers=1000&averageDealSize=25000&EBChampion=2&BuyingCommittee=6&Influencers=10&EndUsers=500&EBChampionConversion=5&BuyingCommitteeConversion=2.5&InfluencersConversion=0.05&EndUsersConversion=0.005
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Advanced Inputs

#Contacts/Customers
Customer type
Total #Contacts
Job Change Leads
(at 12% annual attrition)
Conversion Rate
to Customers in %
Number of New Customers
EB / Champion
EB / Champion
Senior leadership contacts associated with closed won opportunities. Typically CXO and VP level contacts
0
0
0
0
0
0
End-User
End-User
Applicable if you have several end users that use your product. Boomerang needs end user title(s) only and it can automatically enrich the contacts
0
0
0
Product Admins/ Power Users
Product Admins/Power Users
Technical Buyers, Product Admins or Senior Leadership Power Users (Typically avaliable in your CS platform)
0
0
0
Buying Committee
Buying Committee
Contacts associated to closed won opportunities or accounts and matching your core personas
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The Revenue Impact of a Healthy Customer Contact Database : 

In our State of B2B Customer Contact Databases report, we found that companies with optimized CCDs saw an increase in revenue of up to 15%, with improved segmentation, better engagement rates, and faster cross-sell cycles.

Let’s break it down:

3-5% Annual Contract Value (ACV) Recovery: Businesses saw a significant increase in contract value due to more accurate and timely renewals.

Cross-Sell Boost: With better customer insights, companies were able to identify new buying centers and cross-sell with precision, leading to a 12% increase in cross-sell success.

Churn Reduction: By tracking job changes and maintaining contact with alumni, businesses prevented churn and retained 15% more customers year-over-year.

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