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Your Customer Contact Database Might Be Costing You Revenue - A Wake up Call for CMOs

Let’s start with the uncomfortable truth:
Most B2B customer contact databases are in rough shape and it’s hurting revenue, retention, and your ability to drive meaningful marketing outcomes.

In fact, the average database health score is just 47%.

That means most campaigns, comms, and personalization efforts are being built on unreliable data.

Presented by

What Does That Mean for You as a CMO?

  • You’re missing key contacts who have left their roles
  • You’re targeting the wrong personas with the wrong messaging
  • Your open rates are underperforming
  • Compliance risks due to outdated records
  • And your best upsell opportunities are slipping through the cracks

We spoke to 100 B2B Companies. The Data Speaks for Itself.

  • Only 12% have a program for tracking and selling to former customer contacts
  • Just 26% have a cross-functional team managing customer comms
  • More than 50% haven’t updated their CCD in over 6 months
  • 60% of emails see <30% open rates  because the data’s wrong
    ‍
Bad data = lost revenue.

🔍 Inside the Report

  • Customer Contact Database Ownership
  • Customer Communications
  • Update and Enrichment
  • Customer Contact Segmentation
  • Impact on Revenue

‍

CMOs, It’s Time to Own This

  • Marketing owns the message. It’s time marketing owns the data behind it.
  • This report is built for CMOs.‍
  • It gives you the numbers, the benchmarks, and the path to transform your CCD from a liability into an unfair advantage

🚀 What You’ll Gain

  • Clarity: Understand the impact an underperforming CCD has across marketing division
  • Actionable Steps: See what high performering CMOs do differently and how to catch up.
  • Benchmark your score: Take the 5-minute anonymous survey to see how your CCD stacks up.

Get the Free Report

Download the B2B Customer Contact Database report to understand more about how your peers are managing their messy contact database!

“This research exposes a critical gap that most customer contact databases are in rough shape… Kudos for quantifying the problem and offering a clear path forward.”

Rod Cherkas

Founder, Hello COO

Three reasons you will love Boomerang

Generate job change leads from week 1

It takes <1 week for implementation, meaning you are likely to see pipeline impact within first few weeks.

Your only no-UI pipegen tool

Boomerang automatically updates job change leads in Outreach or Salesloft sequences and keeps CRM data accurate, without requiring sales team to login.

Guaranteed 3x revenue impact

Boomerang is going to be amongst your rare investments that have a direct correlation to revenue. Our customers see 10-25K ROI.

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