How a growth stage logistics company overcame the challenge of expensive lead acquisition

A logistics company facing cost challenges in lead acquisition turned to Boomerang for a risk-free 2-week test, leading to remarkable results with 3,000 leads generated in the first month, including 20% at CXO-level, boosting their growth strategy.
$2M
Pipeline Generated

The Challenge:

The logistics company was experiencing impressive growth at a rate of 30%. However, they faced a significant challenge in acquiring leads cost-effectively. Traditional lead acquisition methods, including Google Ads, were proving to be costly and not yielding the desired results.

“Facing a severe budget shortage, our initial decision to consider Boomerang for lead gen was uncertain. However, they offered a lifeline by conducting a data test with a sample dataset. The results were crystal clear – valuable leads were within reach. With this clarity, it was a no-brainer decision for us.”

Why Boomerang was Chosen:

The company decided to seek a more efficient solution to acquire leads and chose Boomerang for several key reasons:

2-week demo test: Boomerang offered a risk-free 2-week data test that allowed the logistics company to evaluate quality of leads generated and the pipeline potential.

Proven ROI over a month: After implementing the solution for a month, the company witnessed a significant ROI as the acquired leads converted into genuine deals.

Faster time to value: The solution promised quick lead generation, enabling the company to realize value in a shorter timeframe than traditional channels.

Noteworthy Detail:

The warm referral tool identified the best path to connect with the CMO via an ex-champion who had recently joined the company. This introduction led to a meeting with the CMO.

Results:

As a result of implementing Boomerang, the logistics company achieved remarkable outcomes:

✅ Generated 3,000 leads within the first month: Boomerang allowed the company to accumulate a significant number of leads over a short period.

✅ 20% of leads were CXO-level contacts: Among the 3,000 leads generated, which proved to be the most relevant and valuable leads for the company's growth strategy.

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“ I love Boomerang team’s passion for this problem! Of all the players, I found their product strategy and hands-on customer engagement model to be best suited to support Armis' aggressive growth goals.”

Angela Frackowiak

Sr Director, Global Growth Ops at Armis

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