Pipeline Generation

Champion Tracking


In the dynamic world of B2B sales, seizing every opportunity is crucial for pipeline growth. Champion Tracking, a proactive approach to monitoring customers when they change jobs and automating follow-ups, is your secret weapon for turning transitions into new sales opportunities. In this article, we'll explore how Champion Tracking can supercharge your sales pipeline.

Understanding Champion Tracking in Pipeline Boosting

Champion Tracking is a strategic method that involves keeping a watchful eye on your customers, especially when they change jobs and move to new companies. These transitions present golden opportunities to reconnect, leverage past relationships, and potentially secure new business.

The Significance of Champion Tracking in Pipeline Boosting

  1. Unlocking Rekindled Relationships: Champion Tracking allows you to rekindle relationships with past customers, leveraging their trust and familiarity with your product or service.
  2. Accelerating Sales Cycles: Reconnecting with champions can lead to quicker sales closures, as they already understand your value proposition.
  3. Leveraging Built-in Advocacy: Previous customers who switch companies can serve as internal advocates, making it easier to pitch your product or service within their new organization.
  4. Higher Conversion Rates: Engaging with champions results in higher conversion rates, as they are more likely to convert compared to cold prospects.
  5. Efficient Resource Allocation: Champion Tracking helps you allocate resources efficiently by focusing efforts on high-potential leads.

Key Components of Champion Tracking for Pipeline Boosting

  1. Champion Identification: Identify and prioritize past customers who have recently changed jobs, becoming potential champions in their new roles.
  2. Automated Follow-Ups: Implement automated follow-up sequences to re-establish contact and gauge their interest in your offerings.
  3. Personalized Outreach: Craft personalized messages that acknowledge their career move and highlight how your product or service can benefit their new role.
  4. Engagement Tracking: Continuously track and analyze engagement metrics to gauge the effectiveness of your Champion Tracking efforts.

Implementing Champion Tracking for Pipeline Boosting

  1. Identify Job Changes: Collaborate with your team to identify customers who have recently changed jobs, either through manual tracking or using automation tools like Boomerang (getboomerang.ai).
  2. Automate Follow-Ups: Set up automated follow-up sequences in conjunction with champion tracking tools like Boomerang, providing relevant content and value propositions.
  3. Personalize Outreach: Tailor your outreach messages to address their career transition and demonstrate how your offering aligns with their new responsibilities.
  4. Track Engagement: Monitor and analyze engagement metrics to measure the success of your Champion Tracking campaigns and refine your strategies accordingly.


Champion Tracking isn't just about keeping tabs on your customers; it's about seizing opportunities and turning transitions into new sales prospects. By proactively monitoring job changes and automating follow-ups, you can unlock rekindled relationships, accelerate sales cycles, and tap into built-in advocacy. In today's competitive B2B landscape, Champion Tracking is your ticket to boosting your sales pipeline with high-conversion leads. Make the most of this strategic approach to ensure your sales team thrives in the ever-evolving world of B2B sales.

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