LinkedIn Org Chart: How to See One in Sales Navigator

Short answer: free LinkedIn has no org chart. A company page shows you who works there, but not who reports to whom. The closest thing LinkedIn offers is Relationship Map in Sales Navigator. Open a target account, find the Relationship Map section on the account page, and arrange saved leads into a buying-committee chart with a role on each person. Relationship Map is included on all three Sales Navigator plans: Core, Advanced and Advanced Plus. Premium Career and Premium Business do not include it, because it is a Sales Navigator feature.

This guide covers how to build one step by step, the five roles you can assign, the limits LinkedIn sets on maps, how to sketch an org chart without Sales Navigator, where static org charts break, and how to turn the map into warm paths to every person on it.

What Relationship Map in Sales Navigator is

LinkedIn describes Relationship Map as a way to create dynamic org charts with alerts on key leads and visibility into gaps in the buying committee. It lives on the account page in Sales Navigator and gives you two views of the same people:

• List view: a table of every mapped lead with their role, owner and notes, which is the fastest place to edit several people at once.
• Map view: a canvas where you arrange the same leads into a top-down chart, so the team can see at a glance who sits where.

Every person you add to a map is saved as a lead on that account. That matters because saved leads feed Sales Navigator's alerts: when a mapped person changes jobs or posts on LinkedIn, you hear about it. The map is not an HR org chart and LinkedIn does not draw reporting lines for you. You decide the layout based on titles, conversations and what you learn in the deal.

Relationship Map is different from Relationship Explorer, a separate tab on the account page. Relationship Explorer suggests up to eight leads you have not saved yet, based on the buyer persona you choose, with spotlights such as recent job changes or shared experiences. Think of Explorer as the place to find people and Map as the place to organise them.

How to build an org chart in Sales Navigator, step by step

1. Open the account. In Sales Navigator, search for the company or open it from your saved accounts, then scroll to the Relationship Map section of the account page.
2. Start with the people you already know. Use the search bar in the map to add leads you have saved or met. Each one is saved as a lead on the account if it was not already.
3. Fill the gaps with suggestions. Add people from LinkedIn's recommended leads, or check the Relationship Explorer tab for persona-based suggestions you have not saved yet.
4. Arrange the chart. Switch to Map view and place executives at the top, department heads in the middle, and managers and day-to-day users below. Put each function, such as IT, finance or operations, in its own column so a missing function stands out.
5. Assign a role to each person. Use the five buying roles below so everyone on the account team reads the map the same way.
6. Add notes and owners. Record what you know about each person and assign leads to colleagues who will work them. Assigning a lead to a colleague does not share the map with them.
7. Share the map. Open the map's More menu, pick colleagues on the same Sales Navigator contract and click Share. Maps are private until you do this.
8. Review it on a rhythm. Revisit the map whenever a lead alert fires, and before every forecast call for your largest deals.

The five roles you can assign in Relationship Map

Sales Navigator gives you five fixed roles. LinkedIn defines them this way:

• Decision Maker: the person with the final say over whether the purchase happens.
• Champion: a strong supporter of your product who has power in the deal and can make introductions for you.
• Evaluator: someone actively investigating or testing the product.
• Procurement: the person or team responsible for purchasing, who gives financial sign-off.
• Influencer: someone without economic responsibility whose input still carries weight.

A useful check: a healthy enterprise map usually has at least one name in every role. If the Champion slot is empty, you are not multithreaded yet. If Procurement is empty late in the quarter, expect the close date to move.

Relationship Map limits: leads, maps and sharing

LinkedIn sets a few hard limits that shape how you use maps on large accounts:

• 30 leads per map. That covers a buying committee, not a whole enterprise. For a large account, build one map per division or buying group.
• Five maps per account. Use them for separate business units, regions or opportunities rather than versions of the same map.
• Sharing stays inside your contract. You can share a map only with colleagues on the same Sales Navigator contract. Partners, executives without a seat and customer success teams outside the contract cannot see it.
• Notes travel with the map. When you share a map, the notes on its leads are visible to everyone you share it with, so write them for the team.
• Ownership survives a departure only if shared. If the owner leaves and the map was shared, it is not deleted and ownership moves to another user. An unshared map is at risk when its owner leaves, so share early.

How to see an org chart on LinkedIn without Sales Navigator

Without Sales Navigator you cannot get a map, but you can still assemble the people you need for one:

1. Use the company page People tab. Open the company's LinkedIn page and click People. You can search employees by keyword, such as "VP", "procurement" or "security", and narrow by location, school and what they do.
2. Use people search with the Current company filter. Search for a title, select the People results, open All filters and add the company under Current company. Add a location if the buying centre sits in one region.
3. Check how you are connected. The same filters show which employees are first or second-degree connections, which is the start of a warm path.
4. Fill reporting lines from public sources. The company website's leadership page, press releases and earnings materials often name who runs which function.
5. Draw it somewhere your team works. A slide, a whiteboard or the account record in your CRM is enough for a first version.

Two caveats. Viewing profiles from a company's People tab and running people searches count toward LinkedIn's monthly commercial use limit on free accounts, and once you hit it your searches are restricted until the limit resets. And none of this gives you alerts, so a hand-built chart goes stale the day someone changes jobs.

Where static org charts break

An org chart, whether drawn by hand or in Relationship Map, is a picture of formal structure. It breaks in four predictable places:

• It sees only LinkedIn. Relationship Map knows profiles, connections and activity. It does not know who met the CFO last quarter, which of your customers used to work with the CIO, or which investor sits on their board.
• Roles are opinions. Someone types "Champion" next to a name. The label does not tell you how strong the relationship is or who on your side actually knows that person.
• It lives in Sales Navigator. Reps spend their day in the CRM, Slack and email. Getting Sales Navigator data into a CRM needs CRM sync, which is part of Advanced Plus.
• It shows the org, not the way in. TeamLink, on Advanced and Advanced Plus, shows colleagues who are connected on LinkedIn, but it stops at "is connected" and says nothing about tie strength. We cover this gap in TeamLink in Sales Navigator and how Boomerang takes it further.

The result is a familiar pattern: a well-drawn chart with ten names, a cold InMail to each of them, and no idea that a customer, an advisor or a colleague's former manager could have opened the door.

How Boomerang turns the map into live warm paths

If Relationship Map answers "who is on the buying committee?", Boomerang answers "who already knows each of them, and how do we ask?" Boomerang's buying group intelligence keeps the people who matter at each target account current and finds a path to each one:

1. It reads your accounts from the CRM. Boomerang connects natively to Salesforce, HubSpot and Attio, and to Dynamics 365 through the Boomerang REST API and webhooks, and reads the accounts and contacts you already track.
2. It maps who knows each person. Boomerang looks across your team's calendars, work overlaps, past employers, alumni networks and board seats, plus the LinkedIn networks that executives choose to add, to find customers, colleagues, investors, advisors and partners connected to each committee member.
3. Rudy scores every path. Rudy, Boomerang's AI agent, ranks each path by the connector's seniority, persona fit and tie strength, so a shared employer from ten years ago does not count as a warm path.
4. Rudy drafts the ask. For the best path, Rudy drafts the introduction request in the connector's voice. The connector reviews it and sends it from their own account. Rudy never sends anything.
5. The map stays live. Trigger automations fire when a champion changes jobs, a deal stalls or an account goes single threaded, so the paths change when the account does.
6. Outcomes go back to the CRM. Boomerang writes relationship fields and intro outcomes back to the CRM account. It does not update, enrich or clean your contact records.

Armis used this approach to create 26,000 warm-intro paths and booked 10x ROI on revenue in one year. Storylane uses Boomerang for champion tracking across its product-led motion.

An org chart shows who reports to whom. A relationship map shows who trusts whom and how strong each tie is. You need both, so keep using Relationship Map to see the org and use Boomerang to reach it.

A playbook for running both on a strategic account

1. Map the committee in Sales Navigator. Build the Relationship Map, assign the five roles and share it with the account team.
2. Get the account into your CRM. Use Sales Navigator's CRM sync on Advanced Plus, or add the account and key contacts manually.
3. Let Boomerang find the paths. See which customers, executives, investors, advisors and partners know each person, ranked by strength.
4. Sequence by path strength, not title alone. Start with the strongest warm path into the Decision Maker or Champion, then thread out.
5. React to changes. When a champion leaves, follow them to their new company with a warm path and re-thread the account they left.

Related reading

• How LinkedIn Sales Navigator works: plans, features and the full workflow.
• Sales Navigator training: a 30-day plan for your reps: rolling Sales Navigator out to a team.
• LinkedIn Sales Navigator vs relationship intelligence: where each tool fits.
• Warm introductions with Sales Navigator: how to turn TeamLink and shared connections into asks.
• LinkedIn Sales Navigator alternatives: free and paid options compared.