Nov 07th | 10:00AM PT

Best practices to implementing a buying group GTM strategy

“Delivering a verified Buying Group to sales results in a 20% to 50% improvement in conversation rates.

Forrester

In this webinar, we are joined by Evan Liang, CEO of LeanData, Bruno Trimouille, CMO of Litera, and Shankar Ganapathy, CRO of Boomerang, to discuss the importance of Buying Group GTM Strategy. Specifically, they will address the following topics:

  • What is a buying group and Who is in it? Why it matters now more than ever?
  • Some practical challenges seen by GTM teams at leading companies
  • How LeanData, Boomerang and 6sense came together at Litera to deliver maximum conversion for Buno
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Your Speakers

Evan Liang
CEO, LeanData

Evan Liang founded LeanData after running into CRM data and process challenges at his last company and is passionate about helping his clients make their sales & marketing teams more efficient. Prior to LeanData, Evan was the GM and VP Products at Caring.com and has previously worked in product management at eBay and business development at Xbox Live. He has also worked as venture capitalist at Shasta and Battery Ventures.

Bruno Trimouille
CMO, Litera

As Chief Marketing Officer, Bruno Trimouille is responsible for developing and implementing Litera’s marketing strategy and vision. He leads a team of marketing professionals committed to delivering growth and elevating brand awareness globally. Bruno has over 25 years of experience in the software industry, holding senior executive roles across sales and marketing in public and private equity-backed companies.

Shankar Ganapathy
CRO, Boomerang

Shankar is the Co-founder and CRO of Boomerang, a champion tracking solution that revenue teams use to systematically convert dormant contact records to predictable pipeline. Shankar is passionate about helping GTM teams maximize the revenue potential of their existing relationships.

Three reasons you will love Boomerang

Generate job change leads from week 1

It takes <1 week for implementation, meaning you are likely to see pipeline impact within first few weeks.

Your only no-UI pipegen tool

Boomerang automatically updates job change leads in Outreach or Salesloft sequences and keeps CRM data accurate, without requiring sales team to login.

Guaranteed 3x revenue impact

Boomerang is going to be amongst your rare investments that have a direct correlation to revenue. Our customers see 10-25X ROI.