What does Boomerang AI do?

Boomerang AI helps B2B sales teams generate pipeline by tracking customer job changes, mapping buying groups, and automating warm outbound engagement.

Who is Boomerang AI for?

Boomerang AI is built for GTM teams — including SDRs, AEs, RevOps, and marketing leaders looking to unlock intent signals and drive more revenue with fewer cold calls.

JUL 16th | 9:00 AM PST

What Happens When Marketing Owns Expansion?

More Upselling. More Cross-Selling. Learn How.

If your revenue is anything more than $50M ARR, chances are most of your new revenue comes from upsells and cross-sells. However, most marketing teams still focus demand gen programs on new logo acquisition, leaving expansion underfunded and under-owned. Join us as we unpack how top companies are re-orienting their demand generation efforts and aligning it with their revenue goals. Here’s what to expect:

Ritika Sehgal (Gupshup) shares how her team built a marketing strategy centered on expansion
Irwin Hipsman breaks down insights from State of B2B Customer Contact Database survey of 100+ B2B marketing leaders
Shyam will share emerging trends around how more companies are shifting ABM and SDR budgets to focus on driving cross-sell within existing accounts
Drew Neisser offers the CMO perspective - and moderates a no-fluff conversation

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Webinar Starts in

DAYS

HOURS

MINUTES

SECONDS

Who Should Attend?

✅ Customer Marketing & Advocacy Leaders
✅ Demand Generation & Growth Marketers
✅ Customer Success & Retention Teams
✅ RevOps & Sales Teams

Why Attend?

🚀 Exclusive Insights – Learn from industry leaders shaping the future of customer marketing
📊 Proven Strategies – Actionable takeaways to implement immediately
‍💡 Real-World Case Studies – Discover what’s working in top B2B companies
📈 Revenue-Driven Approach – Focus on pipeline growth and customer expansion

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About This Webinar

Shyam will unpack how leading B2B companies are using AI to turn broken CRM data into revenue - from uncovering hidden decision-makers to scaling cross-sell motions. As Boomerang’s CEO, he’ll share how top CMOs are transforming their customer marketing playbooks with real-time, enriched contact intelligence.

Your Speakers

Ritika Sehgal

Sr. Director MOps at Gupshup

Ritika Sehgal will let us know more on how Gupshup utilizes their customer marketing database to generate cross-sell and upsell opportunities.

Irwin Hipsman

4x Customer Marketing Director & Founder of Repetitos

Irwin will share latest findings from his recent survey of 100+ B2B Marketing Executives - The State of Customer Contact Databases.

Shyam HN

CEO of Boomerang

CRM Hygiene as a
managed service

33% of buyers your teams interact with are not captured in your CRM and thereby, not marketed to.
‍
Mark departed contacts as invalid, auto-create calendar contacts, auto-import high value contacts from your product, and fill any missing contacts in your target accounts.

Measure Impact of Database Decay