More Upselling. More Cross-Selling. Learn How.
If your revenue is anything more than $50M ARR, chances are most of your new revenue comes from upsells and cross-sells. However, most marketing teams still focus demand gen programs on new logo acquisition, leaving expansion underfunded and under-owned. Join us as we unpack how top companies are re-orienting their demand generation efforts and aligning it with their revenue goals. Here’s what to expect:
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✅ Customer Marketing & Advocacy Leaders
✅ Demand Generation & Growth Marketers
✅ Customer Success & Retention Teams
✅ RevOps & Sales Teams
🚀 Exclusive Insights – Learn from industry leaders shaping the future of customer marketing
📊 Proven Strategies – Actionable takeaways to implement immediately
💡 Real-World Case Studies – Discover what’s working in top B2B companies
📈 Revenue-Driven Approach – Focus on pipeline growth and customer expansion
Ritika Sehgal will let us know more on how Gupshup utilizes their customer marketing database to generate cross-sell and upsell opportunities.
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Irwin will share latest findings from his recent survey of 100+ B2B Marketing Executives - The State of Customer Contact Databases.
Shyam will unpack how leading B2B companies are using AI to turn broken CRM data into revenue - from uncovering hidden decision-makers to scaling cross-sell motions. As Boomerang’s CEO, he’ll share how top CMOs are transforming their customer marketing playbooks with real-time, enriched contact intelligence.
As the founder of CMO Huddles, he brings a sharp understanding of what keeps marketing leaders up at night and what actually moves the needle. At this session, he’ll moderate the conversation and push past fluff to uncover what’s really working in post-sale growth.
It takes <1 week for implementation, meaning you are likely to see pipeline impact within first few weeks.
Boomerang automatically updates job change leads in Outreach or Salesloft sequences and keeps CRM data accurate, without requiring sales team to login.
Boomerang is going to be amongst your rare investments that have a direct correlation to revenue. Our customers see 10-25X ROI.
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