Champion Tracking: Turn Job Changes into Pipeline | Boomerang

Use case 02 · Champion Tracking

When your champion changes jobs, your next deal walked in the door.

Rudy tracks every champion across every account. When they move, he reconstructs the full deal context, drafts the re-engagement, and runs the play before your competitors even notice.

No credit card required · See your champion moves in 30 minutes

38% reply rate on warm re-engagement

Champion alert · New move detected 14 min ago
SC

Sarah Chen joined Stripe

VP Marketing · Started 6 days ago · From Datadog

Tier 1 ICP

What Rudy knows about Sarah

Primary buyer at Datadog, closed by James P. for $180K in 2023 · Met with James P., Mike R., and John T., her exec sponsor · Last QBR March 14, gave a 9/10 NPS

Drafted re-engagement · to Sarah

"Sarah, congrats on the Stripe move. Wanted to share what we've shipped since you championed us at Datadog. Worth a quick 20-minute look at what changed?"

Send to Sarah → Edit draft Expected pipeline: $240K · Best time: Tue 9:15 AM

5-8×

higher reply rate vs cold outbound to new accounts

<48h

from job change detected to re-engagement sent

12%

of champion moves convert to opportunity within 90 days

The problem

Your champions move.
And your team finds out from LinkedIn.

Every quarter, 2 to 4% of your customer champions change jobs. Each one is a warm path into a new logo or an expansion. Most teams catch maybe 10% of these moves: late, manually, and without the deal context that would actually convert them.

The rep

"I saw on LinkedIn that Sarah moved to Stripe. By the time I figured out who she was and what she'd bought from us, three weeks had passed."

Generic email, no reply →

The CRO

"We have thousands of past buyers. Half of them are sitting at our ICP today. We have no way to systematically catch when they move."

$0 captured from mobility →

The champion, at the new company

"I would have been happy to take that meeting. But the email I got was so clearly templated. They didn't even mention what we'd done together."

Deleted, never opened again →

The mobility is happening. The capture isn't.

How it works

From job change detected to opportunity booked.

Five things have to happen for a champion's job change to become a real revenue moment. Rudy does all five, automatically, within 48 hours of the move.

01

Catch every champion move the day it happens.

Rudy continuously monitors every past buyer, champion, and decision maker who has ever touched your accounts, across LinkedIn, public moves, and CRM activity. The day they change jobs, you know. Not three weeks later when a rep happens to scroll past it.

Champion mobility · Last 7 days● Live
SC

Sarah Chen · Datadog → Stripe · VP Marketing

Hot · $180K past
DM

David Martin · HubSpot → Snowflake · Director RevOps

New role
PL

Paula Larsen · Gong → Notion · VP Sales Ops

Hot · expansion
Rudy reconstructs the buyer context
02

Reconstruct who they were as a buyer.

Job change alerts without context are noise. Rudy pulls from your CRM, email, calendar, and meeting history to tell you who Sarah was the first time around. What she bought. Who from your team she met with. What she said in QBRs. Where the conversation left off. That is the difference between an alert and a play.

03

Every move surfaces where the rep already lives.

Rudy doesn't push or overwrite your CRM data. He sits alongside the contact record, surfacing job-change alerts, deal history, and re-engagement context inside Salesforce or HubSpot the moment the move is detected. The rep opens the account in the morning. The new role is already there. So is the draft.

Champion moves inside the CRM
Ask Rudy about champion moves in plain English
04

Ask in plain English. Anywhere your team works.

Reps and leaders ask Rudy in natural language: "Which champions landed at ICP accounts this quarter?" or "Who from my old book just started somewhere new?" Same answer, in the surface they already use: Slack, the CRM sidebar, Gmail, or the Boomerang dashboard.

05

Run the play end to end.

When the move is detected, Rudy doesn't just alert the rep. He runs the full re-engagement play: drafts the personalized email, picks the right send moment, tracks the reply, books the meeting, and updates the new opportunity in your CRM. The rep approves once. Rudy does the rest.

Rudy runs the re-engagement play end to end

What connects

Lives where your team already works.

Reads from

Sources Rudy continuously stitches into the relationship graph.

CRM: Salesforce, HubSpot Email and calendar Job change tracking Product usage QBR and call history

Surfaces inside

Where your reps see the moves and act on them.

Salesforce HubSpot Slack Gmail Outlook Outreach Gong

Proof

"In 2 weeks, 2 meetings and a 12% reply rate."

Storylane Champion Tracking across a PLG motion

Storylane's past power users move to new companies all the time, and most of those new companies are Storylane's ICP. Rudy turned that mobility into a repeatable revenue channel.

"Boomerang delivered high-quality leads to us, and in less than 2 weeks, I got 2 meetings and overall 12% reply rate."

Akshaya Ravi · SDR · Storylane

12%

reply rate on re-engagement, vs ~1% on cold

2

meetings booked in the first 2 weeks

<48h

from move detected to draft sent

Watch the Storylane story →

The other two plays

Champion Tracking is one side of the relationship graph.

Same agent. Same data. Two more plays, each solving a different revenue problem. Most customers run all three together.

Use case 01

Path to Power

Senior executives don't open cold emails. Rudy finds the warm path through your CEO, board, and advisors, then drafts the ask, picks the moment, and gets the meeting.

See the play →

Use case 03

Buying Group Intelligence

Every target account has 8 to 12 people who matter. Rudy keeps the buying group live: who joined, who left, who's been engaged, and who's still cold.

See the play →

See your champion mobility over the last 12 months.

Connect your CRM and Rudy shows every past buyer and champion who moved, which ones landed at ICP accounts, and the re-engagement drafts ready to send.

Try for Free Book a Demo →

No credit card required · See your champion moves in 30 minutes

Use case 02 · Champion Tracking

When your champion changes jobs, your next deal walked in the door.

Rudy tracks every champion across every account. When they move, he reconstructs the full deal context, drafts the re-engagement, and runs the play before your competitors even notice.

No credit card required · See your champion moves in 30 minutes

38% reply rate on warm re-engagement

Champion alert · New move detected 14 min ago
SC

Sarah Chen joined Stripe

VP Marketing · Started 6 days ago · From Datadog

Tier 1 ICP

What Rudy knows about Sarah

Primary buyer at Datadog, closed by James P. for $180K in 2023 · Met with James P., Mike R., and John T., her exec sponsor · Last QBR March 14, gave a 9/10 NPS

Drafted re-engagement · to Sarah

"Sarah, congrats on the Stripe move. Wanted to share what we've shipped since you championed us at Datadog. Worth a quick 20-minute look at what changed?"

Send to Sarah → Edit draft Expected pipeline: $240K · Best time: Tue 9:15 AM

5-8×

higher reply rate vs cold outbound to new accounts

<48h

from job change detected to re-engagement sent

12%

of champion moves convert to opportunity within 90 days

The problem

Your champions move.
And your team finds out from LinkedIn.

Every quarter, 2 to 4% of your customer champions change jobs. Each one is a warm path into a new logo or an expansion. Most teams catch maybe 10% of these moves: late, manually, and without the deal context that would actually convert them.

The rep

"I saw on LinkedIn that Sarah moved to Stripe. By the time I figured out who she was and what she'd bought from us, three weeks had passed."

Generic email, no reply →

The CRO

"We have thousands of past buyers. Half of them are sitting at our ICP today. We have no way to systematically catch when they move."

$0 captured from mobility →

The champion, at the new company

"I would have been happy to take that meeting. But the email I got was so clearly templated. They didn't even mention what we'd done together."

Deleted, never opened again →

The mobility is happening. The capture isn't.

How it works

From job change detected to opportunity booked.

Five things have to happen for a champion's job change to become a real revenue moment. Rudy does all five, automatically, within 48 hours of the move.

01

Catch every champion move the day it happens.

Rudy continuously monitors every past buyer, champion, and decision maker who has ever touched your accounts, across LinkedIn, public moves, and CRM activity. The day they change jobs, you know. Not three weeks later when a rep happens to scroll past it.

Champion mobility · Last 7 days● Live
SC

Sarah Chen · Datadog → Stripe · VP Marketing

Hot · $180K past
DM

David Martin · HubSpot → Snowflake · Director RevOps

New role
PL

Paula Larsen · Gong → Notion · VP Sales Ops

Hot · expansion
Rudy reconstructs the buyer context
02

Reconstruct who they were as a buyer.

Job change alerts without context are noise. Rudy pulls from your CRM, email, calendar, and meeting history to tell you who Sarah was the first time around. What she bought. Who from your team she met with. What she said in QBRs. Where the conversation left off. That is the difference between an alert and a play.

03

Every move surfaces where the rep already lives.

Rudy doesn't push or overwrite your CRM data. He sits alongside the contact record, surfacing job-change alerts, deal history, and re-engagement context inside Salesforce or HubSpot the moment the move is detected. The rep opens the account in the morning. The new role is already there. So is the draft.

Champion moves inside the CRM
Ask Rudy about champion moves in plain English
04

Ask in plain English. Anywhere your team works.

Reps and leaders ask Rudy in natural language: "Which champions landed at ICP accounts this quarter?" or "Who from my old book just started somewhere new?" Same answer, in the surface they already use: Slack, the CRM sidebar, Gmail, or the Boomerang dashboard.

05

Run the play end to end.

When the move is detected, Rudy doesn't just alert the rep. He runs the full re-engagement play: drafts the personalized email, picks the right send moment, tracks the reply, books the meeting, and updates the new opportunity in your CRM. The rep approves once. Rudy does the rest.

Rudy runs the re-engagement play end to end

What connects

Lives where your team already works.

Reads from

Sources Rudy continuously stitches into the relationship graph.

CRM: Salesforce, HubSpot Email and calendar Job change tracking Product usage QBR and call history

Surfaces inside

Where your reps see the moves and act on them.

Salesforce HubSpot Slack Gmail Outlook Outreach Gong

Proof

"In 2 weeks, 2 meetings and a 12% reply rate."

Storylane Champion Tracking across a PLG motion

Storylane's past power users move to new companies all the time, and most of those new companies are Storylane's ICP. Rudy turned that mobility into a repeatable revenue channel.

"Boomerang delivered high-quality leads to us, and in less than 2 weeks, I got 2 meetings and overall 12% reply rate."

Akshaya Ravi · SDR · Storylane

12%

reply rate on re-engagement, vs ~1% on cold

2

meetings booked in the first 2 weeks

<48h

from move detected to draft sent

Watch the Storylane story →

The other two plays

Champion Tracking is one side of the relationship graph.

Same agent. Same data. Two more plays, each solving a different revenue problem. Most customers run all three together.

Use case 01

Path to Power

Senior executives don't open cold emails. Rudy finds the warm path through your CEO, board, and advisors, then drafts the ask, picks the moment, and gets the meeting.

See the play →

Use case 03

Buying Group Intelligence

Every target account has 8 to 12 people who matter. Rudy keeps the buying group live: who joined, who left, who's been engaged, and who's still cold.

See the play →

See your champion mobility over the last 12 months.

Connect your CRM and Rudy shows every past buyer and champion who moved, which ones landed at ICP accounts, and the re-engagement drafts ready to send.

Try for Free Book a Demo →

No credit card required · See your champion moves in 30 minutes