Use case 02 · Expand · Champion Tracking

Your champion moved. Your next deal moved with them.

Someone who already bought from you is about to land somewhere that has never heard of you. Rudy sees it first: the Slack channel you share says they left, usually weeks before LinkedIn. He rebuilds the last deal and drafts the ask before a competitor notices.

Try for free Book a demo
# halcyon-boomerangShared with Halcyon
AR

Anika RoyHalcyon

was added to #halcyon-boomerang by laura. Also, Marcus Webb left.

Rudy reads it. Only your team sees what he does with it.

# csm-halcyoninternal
R

RudyAPP2 min later

Marcus has left Halcyon. His LinkedIn still says Halcyon and will for a while. Anika looks like his replacement. I will follow Marcus to his next company.

MW
Marcus Webb, championRan your rollout. Tracking his next company.
Follow
AR
Anika Roy, successorNever met. Your CTO knows her old manager.
1 hop
Draft both notes Remind me Friday

Your best buyers already bought from you once.

Hear it first

When a champion leaves, their Slack account is removed and your shared channel says they left, usually weeks before LinkedIn. New people show up when someone adds them.

Know who really champions you

Ranked by what people do in your channels, not by the title on the contact record.

Re-engage with the real context

A note that references what they actually cared about last time, not a template with their new company pasted in.

Catch

Three champions moved this week. Two landed inside your ICP.

Rudy watches every past advocate, in your shared Slack channels and on LinkedIn, and tells you the day one turns up somewhere worth selling to.

☰Champion moves this week3 detected
MW
Marcus WebbHalcyon to Siemens Healthineers. Left your shared channel eleven days before LinkedIn changed.
In ICP
DO
Dana OyelaranRecruiterflow to Vanta. Power user, forty tickets, all resolved.
In ICP
TR
Tom Reilly1mind to a forty-person startup. Below your floor for now.
Watching
Watch

The first sign a champion left is not LinkedIn. It is your Slack channel.

Rudy sits in the channels you already share with customers. When someone leaves, the channel says so the day their account is removed, weeks before a profile changes. And because he has been in the room the whole time, he knows who that person actually worked with and how the account read when they left. A calendar cannot tell you that.

#Shared customer channelsthis week
−
Marcus Webb left#halcyon-boomerang. Eleven days before his profile changed.
Departure
+
Anika Roy was added by lauraSame channel, same week. Took over his programme.
Arrival
−
Dana Oyelaran left#recruiterflow-boomerang. No second champion on the account.
Single threaded
WHO HE ACTUALLY WORKED WITHPriya Raman41 of his 63 messages, and every thread he opened.
HOW THE ACCOUNT READPositive, steadyNo drop in the eight weeks before he left.
Rank

Champions by behaviour, not by title.

The contact marked champion in your CRM is often whoever signed. The real champion answers other users’ questions in your shared channel, asks for features and defends you in their own meetings. Rudy ranks people by what they do, so the person you track is the one worth following.

☰Halcyon, by engagementlast 90 days
MW
Marcus Webb, Head of PlatformAnswers other users most weeks. Opened 30 threads.
Champion
DK
Dee Kaur, support engineerNot on your contact list. Second most active in the channel.
Hidden champion
LP
Laura Price, VP OpsSigned the contract. Two messages this year.
Sponsor
BF
Ben Ford, FinanceNever in the channel.
Absent
Arrive

A new VP joined your customer. That is a champion you have not met yet.

New executives reassess the stack in their first ninety days. Rudy spots them from both sides, being added to your shared channel and the job change on LinkedIn, and finds who on your side already knows them.

☰Halcyon, new in seatrenewal in 70 days
AR
Anika Roy, VP EngineeringAdded to your shared channel on Monday. Your CTO knows her old manager.
From Slack
OH
Omar Haddad, CFOStarted three weeks ago. Your investor sat on a board with him.
From LinkedIn
RN
Both sign the renewalNeither has met anyone here. Intros drafted.
Before Q1
Rebuild

He remembers the last deal better than the rep who ran it.

What they bought, what they pushed for internally, what the deal turned on. Pulled from your CRM and call history, then written into the ask.

☰Re-engagement, draftready
TOMarcus Webb, Director of Product Security
SUBJCongrats on the move, Marcus

Saw you landed at Siemens Healthineers. Congratulations.

When we worked together at Halcyon, the thing you cared about was cutting security review from six weeks to two. I suspect that problem followed you.

CONTEXT RUDY PULLED

Halcyon closed Q2 last year. Marcus scored the rollout 9 at close. Two call recordings flag security review time as the blocker he personally owned.

SendEdit
Reconcile

The old record does not get deleted. It gets told the truth.

Old contact flagged as moved and kept for history. New contact created at the new account, enriched with seniority, function, location and time in role. The owner hears about it the same day.

☰Marcus Webb, recordsynced
Marcus Webb at HalcyonStill attached to the Q2 opportunity, kept for history.No longer here
Marcus Webb at Siemens HealthineersNew work email and mobile, on the right account.Contact created
Priya Raman notifiedIn Slack, the morning the change was detected.Owner pinged

Rudy shows up where the work already happens.

Chrome, on LinkedIn and company websites Your team’s upcoming meetings, with Inside track Slack, including shared customer channels On the CRM record Claude and ChatGPT, over MCP HTTP API and webhooks

Rudy drafts. A person sends. Every ask goes out from someone the recipient knows, and anyone along the way can say no.

Proof

Champion tracking across a PLG motion.

"In two weeks, two meetings and a 12 percent reply rate."

Nalin Senthamil · Founder · Storylane

Watch the Storylane story →
12%reply rate on re-engaged champions
2meetings booked inside the first two weeks
0list building or manual tracking
What it reads

Nothing for anyone to maintain.

Read-only on ingest, connected once, then kept current on its own. Writes go back through your own schema, into your own objects and fields.

Salesforce HubSpot Slack Google Calendar Gong Outreach
The other two plays

Same agent. Same graph. Different revenue problem.

01 · Acquire

Path to Power

Reach the person who signs, through someone they trust. One hop or two, every step drafted.

See the play →
03 · Multithread

Buying Group Intelligence

A champion is one voice. The decision needs six. See them all on the company page.

See the play →

Every champion you ever won is still worth something.

Connect your stack and see the graph you already own. Live in about 30 minutes.

Try for free Book a demo →