Unlike static enrichment tools, Boomerang analyzes your past closed-won deals and Gong/Outreach data to identify the actual personas involved. By learning the specific titles and roles that move your deals forward, Boomerang builds a custom waterfall enrichment strategy that results in 20% higher coverage than standard providers.

The most valuable contacts are often trapped in your team’s calendars. Boomerang automatically captures every participant from every meeting, ensuring that stakeholders who were "cc'd" or "invited" but missing from Salesforce are instantly created as enriched contacts.
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We don't rely on a single database. Boomerang uses a multi-source waterfall approach—verified against the persona insights Boomerang gathered in Step 1—to populate missing emails, LinkedIn profiles, and phone numbers. You get the depth of an enterprise database with the accuracy of a hand-curated list.

Enterprises sell to committees of 14–20 people, yet most CRMs only show 1 or 2. Boomerang scans your historical and active opportunities, retroactively matching contacts to their correct roles. We fill the gaps in your "Contact Roles" so your GTM team knows exactly who they haven't spoken to yet.

People move, and data decays. Boomerang continuously monitors your CRM, flagging contacts who have departed and creating their replacements at target accounts. We keep your database lean, your deliverability high, and your sales team’s trust in the CRM 100% intact.

“Over $1.2M in revenue
generated from Boomerangs
so far this year.”
