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FEB 27 | 12:00 PM ET

Executive Engagement Programs: From Tactics to ROI

Most executive engagement programs are treated as a collection of ad-hoc initiatives. Tamie Zrecny (Microsoft, UiPath) reveals how to transform "one-off meetings" into a high-visibility, strategic revenue driver.
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Who Should Attend?

✅ Customer Marketing & Advocacy Leaders
✅ Demand Generation & Growth Marketers
✅ Customer Success & Retention Teams
✅ RevOps & Sales Teams

Why Attend?

🚀 Exclusive Insights – Learn from industry leaders shaping the future of customer marketing
📊 Proven Strategies – Actionable takeaways to implement immediately
💡 Real-World Case Studies – Discover what’s working in top B2B companies
📈 Revenue-Driven Approach – Focus on pipeline growth and customer expansion

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About This Webinar

You've been given the KPI to "get more CXO meetings," but you haven't been given the roadmap. Executive Engagement is a high-stakes blend of art and science, yet most leaders are left to figure it out in a vacuum. It's time to stop operating in the dark and start building a function that the C-suite respects. Tamie will be sharing the "non-obvious" lessons she learned the hard way - so you don't have to.

We'll explore the frameworks Tamie used to professionalize

  • Executive Advisory Boards (EABs): Moving beyond "dinner and a deck" to create true strategic alignment.
  • 1-1 Executive Sponsor Programs: How to architect high-touch partnerships that actually accelerate deals.
  • Executive Briefing Centers (EBCs): Turning a physical or virtual space into a conversion engine for top-tier accounts.

A Candid Conversation with Tamie about

  • The "Invisible" Infrastructure: What a mature engagement function looks like behind the scenes.
  • Beyond the Calendar: How to pivot from "meeting booker" to a strategic partner that the C-suite actually listens to.
  • The First-Timer's Pitfalls: Specific traps to avoid when building Advisory Boards and Sponsor Programs from scratch.
  • AI as Your Force Multiplier: Using technology to personalize at scale without losing the "human touch" required for elite engagement.

Your Speakers

Tamie Zrency
Executive Engagement Expert

Tamie specializes in the high-stakes orchestration of global C-suite programs. Having built and scaled these functions from the ground up at Microsoft and UiPath, she focuses on the "Human Element" of B2B—designing the frameworks that transform transactional outreach into long-term, trust-based partnerships.

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