Brandon also highlights the use of AI bots for customer support and sales, which enhance efficiency by providing real-time answers during customer interactions. He emphasizes the importance of automation in reducing manual work, particularly for small teams, and suggests tailoring tools and strategies based on the specific problems a company is trying to solve, whether through product-led growth (PLG) or other approaches. Overall, the focus should be on using technology to optimize workflows and improve performance across various business functions.
Nancy discusses the success of highly customized digital engagement in account-based marketing (ABM), highlighting the use of AI and account intelligence tools to efficiently tailor content for target customers. She emphasizes the value of digital tools in improving the scalability and precision of ABM strategies, allowing teams to target the right audience with personalized experiences. Nancy also stresses the importance of measuring ABM impact through data and analytics, and how AI will revolutionize ABM programs!
Sam talks about the core tech stack for SDR teams. In addition to Sales Engagement Platforms like Outreach, he speaks about the role of power dialers, LinkedIn, and other data providers. He also dives deeper into AI email writers and some of the players that are looking at the problem uniquely.
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