Brandon also highlights the use of AI bots for customer support and sales, which enhance efficiency by providing real-time answers during customer interactions. He emphasizes the importance of automation in reducing manual work, particularly for small teams, and suggests tailoring tools and strategies based on the specific problems a company is trying to solve, whether through product-led growth (PLG) or other approaches. Overall, the focus should be on using technology to optimize workflows and improve performance across various business functions.
