The World Cup, F1 Racing, DreamForce…these are just some of the marquee events companies sponsor to enhance their brand and engage their executives with those at prospects and customers.
Shergul Arshad, Head of North America for the Aston Martin Formula One Team, and some special guests will share how to generate and leverage executive engagement at sponsored events.
✅ Customer Marketing & Advocacy Leaders
✅ Demand Generation & Growth Marketers
✅ Customer Success & Retention Teams
✅ RevOps & Sales Teams
🚀 Exclusive Insights – Learn from industry leaders shaping the future of customer marketing
📊 Proven Strategies – Actionable takeaways to implement immediately
💡 Real-World Case Studies – Discover what’s working in top B2B companies
📈 Revenue-Driven Approach – Focus on pipeline growth and customer expansion
What we’ll talk about
Formula One's popularity in North America is soaring after the success of "Drive to Survive" on Netflix. With Aston-Martin’s B2B sponsors NetApp, UKG, ServiceNow, Xerox, Cognizant, and Cognition, event sponsorship is much more than a logo on a car.
A conversation with Shergul Arshad
Shergul lives at the intersection of his love of sports and an MBA from the University of Michigan. He is fluent in B2B and is a sought-after presenter at industry events. Before joining Aston-Martin, he was
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