AEs live in two places: the account they are researching and the deal room. Rudy turns up in both, and keeps the asks on a plan you agree each week.
Open the company page and see the committee: who is mapped, who has a path, and how many hops away each person is.
A new contact on the opportunity, a stage that has not moved. Rudy posts in the deal channel with the route and tags the person who can open it.
CRMAPP2:14 PM
New contact on Klarna, $540K: Nadia Whitfield, VP Finance.
1 reply
RudyAPPin thread
Nobody here knows Nadia. Lena at Siemens worked with her for three years.
Committee gaps, stalled stages and asks in flight, agreed on Friday, so the deal is never running on one relationship by accident.
Rudy drafts. A person sends. Every ask goes out from someone the recipient knows, and anyone along the way can say no.
Rudy maps the committee when the opportunity is created, not when it stalls. Every member, what they care about, and how many hops away they are. It lives on the opportunity in your CRM, so nobody has to go looking.
Rudy · buying committee, live
A deal that has not moved is usually a deal running on one relationship. Rudy notices before the forecast call does, and brings the members nobody has touched with the route to each, rather than a reminder that the deal is stuck.
Someone joins the committee mid-cycle and nobody knows who they are. Rudy briefs you before the call: who they are, what they have bought before, and who in your orbit already knows them. Ask him wherever you work, including inside Claude.
who are the two new people on the Klarna call Thursday
Both joined the invite yesterday. Sam Kelleher runs security and blocked a vendor at this stage in 2024. Your CTO Dan Okafor worked with him at Monzo. Nadia Whitfield is finance and typically joins at contract.
Sam, Dan Okafor mentioned you two worked through the Monzo rollout. He said the thing you cared about was evidence before the review, not after it.
One hop is your ask of a colleague who knows the buyer. Two hop is your ask of a colleague who then asks someone outside: a CSM asking a champion, the CEO asking a board member. Each hop gets its own draft in the sender’s voice, and each person can say no without anyone being embarrassed.
Jon, AE to Maria, CSM for SiemensSlack DM
Lena Park at Siemens worked with Nadia Whitfield, Klarna’s VP Finance, for three years. Nadia joins our deal at contract. Would you ask Lena for an intro?
Maria to Lena ParkEmail
Lena, hope the rollout is landing well. Would you be open to introducing Jon on our team to Nadia at Klarna? I’ve drafted a note you can forward as is.
Lena to Nadia WhitfieldEmail
Nadia, Jon’s team made our security review painless. You’re about to see their contract. Worth fifteen minutes before you do.
Each person gets a draft in their own voice and can say no. The person at the end hears from someone they know, never from Rudy.
AEs get more latitude than SDRs because they own the deal relationship, and the gate sits higher to match: the board pillar unlocks at $500K, not $250K. It is always two hops: you ask your CEO, your CEO asks the board member. Rudy applies the gate before surfacing anything, so the decision you are shown is one you are allowed to make.
RudyAPP10:41 AM
This deal clears the board gate. Alan Boyd knows Ingrid Sandberg. Worth spending now, or hold it for the renewal cycle where it might matter more.
ESCALATION CHECK
Inside track looks at your teammates’ meetings over the next two weeks and checks who the external attendees know. When someone already on the calendar can open a door at Klarna, you see it before the meeting and ask your teammate to bring it up. You pick who gets the ask and review it first, and Rudy delivers it on Slack.
The trigger comes from your stack. Rudy does the relationship work.
Salesforce, HubSpot and Attio Clay Common Room and Outreach Your own calendars and call recordingsAnd he shows up where the work already happens.
Chrome, on LinkedIn and company websites Your team’s upcoming meetings, with Inside track Slack, including shared customer channels On the CRM record Claude and ChatGPT, over MCP HTTP API and webhooksEvery pillar has a different cost and a different refill rate. The limits are set per source, and Rudy applies them before anything is surfaced, so the only asks anyone sees are the ones they are allowed to make.
YESAlways, and it is the AE’s first stop rather than a fallback.
NEVERNothing. Never skipped when a path exists.
YESDirectly. The AE owns the deal relationship and Rudy does not insert a layer that is not needed.
NEVERWhen the customer relationship is fragile. Then it routes through the CSM.
YESRouted through the Partner Manager, who talks to the partner.
NEVERDirect outreach. Same rule on every playbook.
YESAt $500K ACV and above, routed through the CEO.
NEVERBelow it. Board capital is for the deals that move the number.
Every connector agrees to one rule. Someone who ghosts three asks is telling you they would rather not be a connector, and that is a fine answer. Better than silence, because silence is what trains the next person to stop asking. Both sides protected.
What share of the buying committee has a warm path. This belongs in the forecast, not in a dashboard nobody opens.
People genuinely in the conversation per deal, not contacts on a record.
Days. The number multithreading actually moves.
Champion tracking run as a motion rather than a memory, inside a PLG funnel.
Watch the story →
Product
How Rudy works
The relationship graph underneath all of it, and what gets written back into your own CRM objects and fields.
Product overview →
See what Rudy would put in your first weekly plan. Connect your stack and the graph you already own shows up in about thirty minutes.
Try for free Book a demo →Seven day free trial on Starter · No card to start · See pricing
Rudy, our AI referral agent, finds the warm path, drafts the ask for the right person to send, and tracks it to the meeting.
