What does Boomerang do?

Boomerang is the warm-intro orchestration layer for B2B sales. We map every warm path from your team, customers, investors and board, and advisors into your priority accounts. When a signal fires (intent surge, champion job change, executive leadership move), we surface the warmest path, draft the intro request in the connector's voice, and close the loop when the meeting books.

Who is Boomerang for?

Boomerang is built for B2B SaaS and enterprise sales teams with at least $30k ACV, a customer base with active champions, and an engaged board or advisor network. Particularly powerful for account-based selling motions, founder-led GTM, and teams trying to break into senior buyer altitudes.

How is Boomerang different from 6sense, ZoomInfo, or Outreach?

Signal layers like 6sense and ZoomInfo identify which accounts are in market. Sequencers like Outreach and Salesloft scale cold outreach. Both stopped converting senior buyers as cold reply rates fell 70 percent. Boomerang adds the warm-intro activation layer those tools structurally cannot carry. We sit on top of your existing stack; we do not replace it.

FOR SALES

Your AEs stop single-threading. Rudy maps the committee.

Every deal has a buying committee. Rudy maps every member at deal creation, surfaces warm paths to each one, and drafts the multi-thread asks. Inside the tools your team already lives in.

SG

Shankar Ganapathy

Founder, Boomerang AI

THE SHIFT

Same deal. Same AE. Different coverage.

BEFORE

Champion leaves the company. EB ghosts the manager outreach. Finance committee members never engage. AE wings it after trying everything. Most AEs don't even try, because they're not sure who to ask, when to escalate, or how. Single-threaded deals close at 16%. Why this kills deals.

AFTER

Rudy works with both the AE and the manager. Recommends multi-threading based on deal stage, knows the preferences of every super-connector in your graph, so qualification and routing run automatically. Plus a daily brief in Slack on relationship context for every upcoming meeting. Win rate lifts 15 to 25 points. Cycles compress 30 to 40%.

WHERE RUDY LIVES

In the tools your AEs already work in.

PRIMARY SURFACE

Slack

Rudy DMs the AE with stakeholder maps, drafted asks, and approval taps. No new tool for the AE to open.

CRM-NATIVE

Salesforce / HubSpot

Stakeholder map sits on the opportunity record. Closure-loop attribution writes back automatically.

LLM WORKFLOW

Claude / Codex (MCP)

Rudy ships as an MCP server. AEs running deal research in Claude pull live relationship data into the workflow.

OPEN API

REST API

One API key plugs Rudy into Gong, Clari, or any other system. Pull paths in, push outcomes back.

Zero new UI. No new console, no new dashboard, no new tab. Rudy ships into the surfaces your AEs already live in.

HOW RUDY ORCHESTRATES

Rudy maps the committee. Then guides the ask.

The deal you're working has a buying committee. Rudy maps every member at deal creation. Then finds the warm path to each one across the 4-pillar graph. Then guides the AE on the right move.

01

STEP

Map the committee

Rudy maps everyone who matters on the deal.

EBDMInfluencersProcurementIT / Finance

02

STEP

Find warm paths to each member

Rudy queries the 4-pillar warm graph for paths to every committee member. AE owns the customer relationship, so Rudy shows direct paths where allowed.

03

STEP

Guide the AE's ask

Two outputs surface in Slack.

Warm intro requestName to drop in next meeting

Rudy knows the rules

AEs have more latitude than SDRs because they own the deal relationship. The rules calibrate.

AE can DM customer champions directly. The AE owns the deal relationship. Rudy doesn't add a CSM layer unless the customer relationship is fragile.
AE can ask the CEO if deal size is at or above $250K ACV. Rudy routes via Chief of Staff for execution.
Board asks gate at $500K+ ACV. Higher bar than SDR because board asks should land on the AE's own opportunities, not pipeline games.
Partner asks always route through the Partner Manager. The Partner Manager pings the partner CSM. Same rule across personas.
Investor and advisor asks gate on strategic value, not just deal size. CEO or VP Sales approves the routing.

The AE doesn't have to memorize this. Rudy surfaces only the paths the rules allow.

YOUR DAY, IN 3 PLAYS

The triggers your AEs already live in.

01

PLAY

Stuck deal. Single-threaded for 30+ days.

Trigger

Opportunity sits in the same stage 30+ days. Only one stakeholder engaged.

Rudy does

Maps the committee members who haven't been touched. Surfaces warm paths to each.

Output

Ranked list of stakeholders to multi-thread. Drafted intro request for the strongest path. The AE forwards. Deal unstalls.

02

PLAY

Daily relationship brief on every meeting

Trigger

Morning of. AE has 3-5 meetings on the calendar.

Rudy does

DMs the AE a Slack brief at 8am: who's on each call, who in your 4-pillar graph knows them, what touchpoints exist with their company, the names worth dropping naturally in conversation.

Output

AE walks into every meeting with relationship context. No more "who is this person again?" mid-call. How buying-group intelligence ships.

03

PLAY

New first meeting with a prospect

Trigger

First meeting booked. AE has 24 hours to prep.

Rudy does

Pulls a pre-meeting brief in Slack. Who on the call. Who you know in their orbit. Names worth dropping. Specific moments to reference.

In the meeting

Instead of: "Tell me about your priorities for Q4." The AE opens with: "I was talking to Maya at PrevCo last month. She mentioned your team's facing the same procurement bottleneck. How are you thinking about it?"

04

PLAY

New stakeholder joins the buying committee

Trigger

New name appears on a calendar invite, in a CRM contact, or in Gong call transcript.

Rudy does

Mid-cycle brief. Who is this person, who do you know in their network, what's their procurement history.

SDR picks one of two outputs

A

Warm intro ask. Routed via the AE's strongest path. Books a side meeting.

B

Name to drop in next live meeting. The AE references the warm connection mid-conversation. Builds credibility on the fly.

THE PILLAR ESCALATION RULES

AE rules differ from SDR rules.

The AE owns the deal. The AE can do things the SDR can't. Rudy calibrates per persona.

Pillar	When AEs can ask	When they can't
Team networks	Always. The AE's first stop.	Never skipped if a path exists.
Customer champions	AE can DM directly. The AE owns the deal relationship.	If the customer relationship is fragile, Rudy adds a CSM layer.
Partners	Routed via Partner Manager.	No partner-customer overlap detected.
Board / Investors	$500K+ ACV. Routed via founder or CEO.	Below. Reserve board capital for the deals that move the number.

FOR THE VP SALES / CRO

What changes on your dashboard.

Three shifts your forecast call will start to feel within 90 days.

Win rate lift: multi-threaded deals close at 28 to 35% versus 14 to 18% for single-threaded. Boomerang gets your AEs multi-threading from week one, not week six.
Cycle compression: warm-intro-multi-threaded deals close 30 to 40% faster. That's working capital your CFO will notice.
Pipeline coverage by warm path: the % of your pipeline with at least one warm relationship to a buying committee member becomes a forecast input. If the number drops, the forecast is at risk.

THREE KPIS TO PUT ON THE AE SCORECARD

Coverage

% of buying committee with a warm path

Multi-thread

Stakeholders engaged per deal

Velocity

Days from stage 2 to closed-won

SG

Shankar Ganapathy · Founder, Boomerang AI

I've watched too many AEs run a beautiful demo to a single champion and lose the deal six weeks later when procurement asks a question nobody warmed up. The committee mapping and the multi-thread plays on this page are what we built so that doesn't happen again.

See this running on your AE team

Book a Boomerang demo