You know the board has hundreds of relationships. You cannot see them, rank them, or spend them deliberately. Rudy inventories what the company actually has, shows you what is at risk, and runs the asks through your Chief of Staff rather than you.
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Jon on the Klarna deal is asking for a board route. Alan Boyd knows Ingrid Sandberg, who signs. If you approve, I’ll draft your note to Alan and the short email he can forward. Ingrid never hears from me.
TWO-HOP REQUEST
Not three features. Three goals with a name on each, which is the difference between a tool you remember to open and a colleague who turns up.
01
Know what the company actually has. Most leadership teams can name twenty relationships and own several thousand.
02
Spend it deliberately, on the deals where it changes the outcome, through the person whose ask actually gets answered.
03
Treat connector capital as a budget with a balance. A board member who has been asked eight times this year is a different asset from one asked twice.
Leaders live in Slack. Rudy brings you the few decisions only you can make, including every two-hop ask that runs through you, and nothing else.
A commit deal with no exec contact, a board route someone wants to use. Rudy posts it with the cheapest route first and tags whoever should move.
CRMAPP7:55 AM
Snowflake, $610K, moved to commit. No exec contact in 11 weeks.
1 reply
RudyAPPin thread
Cheapest route first: Priya ran their account at Datadog.
@Priya Raman would you reach out to their CFO? Board route held in reserve.
Your Chief of Staff agrees the week with Rudy. You see the decisions and the outcomes, not the queue.
Plan board asks before the board meeting, not during it.
which board members should I ask this quarter, and for which deals
Maria Solis has not been asked since June and knows buyers at two commit deals. Alan Boyd has one ask left this year.
Two asks for Maria. Hold Alan’s last one for Klarna.
Rudy drafts. A person sends. Every ask goes out from someone the recipient knows, and anyone along the way can say no.
Team, customers, board and investors, partners. Rudy loads the whole inventory on day one and keeps it current, which turns a thing everyone gestures at in board meetings into something with a number next to it.
The whole leadership team is hunting for an angle and naming the same three suspects. What nobody has is the collective view. Rudy ranks every route across all four pillars, with the escalation rules already applied, so the question becomes which one to spend.


Rudy · exec routes, ranked
A board member asked eight times this year and a board member asked twice are not the same asset, and nobody currently tracks the difference. Rudy does, and tells you when the programme is quietly bleeding the thing that makes it work.
RudyAPP10:41 AM
Board engagement is drifting. Two members have not been asked since June and one is close to the annual cap.
CONNECTOR BALANCE
CEOs do not work queues. The asks land with whoever runs your day, the routing happens there, and you see the decisions and the results rather than the mechanics. Ask Rudy directly when you want to, including inside Claude.
where do we have no route to the buyer on commit deals
Eleven deals in commit. Three have no route to the economic buyer at all, and two of those are above $400K. One has a route through the board that nobody has used:
Snowflake, $610K, commit, no exec contact in eleven weeks. Alan Boyd knows their CFO and has not been asked this quarter. This is the deal where your capital changes the number.
Inside track looks at your executive team’s meetings over the next two weeks and checks who the external attendees know. When someone already on the calendar can open a door at your top ten accounts, you see it before the meeting and ask your teammate to bring it up. You pick who gets the ask and review it first, and Rudy delivers it on Slack.
The trigger comes from your stack. Rudy does the relationship work.
Salesforce, HubSpot and Attio Clay Common Room and Outreach Your own calendars and call recordingsAnd he shows up where the work already happens.
Chrome, on LinkedIn and company websites Your team’s upcoming meetings, with Inside track Slack, including shared customer channels On the CRM record Claude and ChatGPT, over MCP HTTP API and webhooksEvery pillar has a different cost and a different refill rate. The limits are set per source, and Rudy applies them before anything is surfaced, so the only asks anyone sees are the ones they are allowed to make.
YESAlways, and first. The cheapest capital in the company and the most underused.
NEVERNothing. Never skipped when a path exists.
YESThrough whoever owns the relationship, at a moment that makes sense for them rather than for your quarter.
NEVERAround the CSM. Ever.
YESRouted through the Partner Manager.
NEVERDirect outreach.
YESAt $500K ACV and above, or for genuinely strategic asks: a CRO hire, a fundraise, diligence. Capped at eight net asks per member per year.
NEVERQuarterly pipeline games. Spend it there and it is not available when it matters.
Every connector agrees to one rule. Someone who ghosts three asks is telling you they would rather not be a connector, and that is a fine answer. Better than silence, because silence is what trains the next person to stop asking. Both sides protected.
What share of pipeline has a route to the buying committee. This is a forecast input, not a marketing metric.
Asks made per pillar against what each pillar can sustain.
Response rate by connector. When it falls, the moat is closing.
Champion tracking run as a motion rather than a memory, inside a PLG funnel.
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How Rudy works
The relationship graph underneath all of it, and what gets written back into your own CRM objects and fields.
Product overview →
See what Rudy would put in your first weekly plan. Connect your stack and the graph you already own shows up in about thirty minutes.
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