Every account has 8–12 people who matter. Most reps know 3.
Your buying group is a moving target.
Your CRM thinks it's static.
Enterprise deals close because 6+ people in the buying group are engaged. Most reps are talking to 2 or 3. The other 5 to 9 are gaps in coverage — not because the rep is lazy, but because keeping a live picture of who matters at every account is functionally impossible without an agent.
The buying group changes weekly. Your contact list doesn't.
From 3 contacts to a live buying group.
Five things have to happen for a buying group to actually be useful — not just a contact list. Boomerang does all five, continuously, across every target account.
Map every buying group role at every target account.
Boomerang auto-detects the full buying group at each account: economic buyer, technical buyer, champion, end users, blockers, executive sponsor.
Inferred from deal history, org chart, engagement patterns, and external signals — not from a rep filling in a spreadsheet at quarter-end.
Keep the group live. Forever.
People move. Roles change. Companies reorg. Boomerang tracks every change continuously — new hires, promotions, exits, role swaps — and updates the buying group automatically across every account.No quarterly data hygiene project.
No reps filling in stale spreadsheets. The buying group at every account is always current.
The buying group view where the rep already lives.
Boomerang doesn't push or overwrite your CRM contacts. It sits alongside the account record, surfacing the live buying group as a Boomerang panel inside Salesforce or HubSpot.
Your existing contacts stay clean. The Boomerang view shows you what the contacts page can't: roles, gaps, engagement strength, recent changes — all live.
See who's missing at a glance.
Boomerang scores engagement across the full buying group and surfaces coverage gaps before they cost you the deal."You've engaged 3 of 8.
Here are the 5 you haven't touched. Here's why each one matters. Here's the warmest path to each." Color-coded. Sortable by deal value. One panel.
Run multi-thread plays from one panel.
Once gaps are surfaced, Boomerang drafts a coordinated outreach play across the entire buying group — customized per role.The CFO gets ROI framing.
The Head of Engineering gets integration depth. The end user gets workflow benefit. All drafted, all timed, all approvable in one click.
Lives where your team already works.
Boomerang reads from the systems where relationships live, and surfaces inside the systems where work happens. No new dashboards to learn. No new logins for the CEO.
Reads from
Sources Boomerang continuously stitches into the relationship graph.
Surfaces inside
Sources Boomerang continuously stitches into the relationship graph.
"It's the agent doing the work, not us."
Armis runs a Path to Power play across 200+ enterprise accounts. Their leadership team's relationship capital was sitting unused. Boomerang activated it — without adding a single hour of work to their executives' calendars.
Sr. Director, Global Growth Ops · Armis
Path to Power is one side of the relationship graph.
Reaching decision-makers is the difference between a $50K deal and a $500K deal. But the way most teams solve it is with cold outbound, manual LinkedIn digging, and spreadsheets of who-knows-who. None of it scales.
When your champion changes jobs, your next deal walked in the door. Boomerang catches the move, surfaces the context, and drafts the re-engagement — automatically.
Every target account has 8–12 people who matter. Boomerang keeps the buying group live — who joined, who left, who's been engaged, and who's still cold.
