What does Boomerang do?

Boomerang is the warm-intro orchestration layer for B2B sales. We map every warm path from your team, customers, investors and board, and advisors into your priority accounts. When a signal fires (intent surge, champion job change, executive leadership move), we surface the warmest path, draft the intro request in the connector's voice, and close the loop when the meeting books.

Who is Boomerang for?

Boomerang is built for B2B SaaS and enterprise sales teams with at least $30k ACV, a customer base with active champions, and an engaged board or advisor network. Particularly powerful for account-based selling motions, founder-led GTM, and teams trying to break into senior buyer altitudes.

How is Boomerang different from 6sense, ZoomInfo, or Outreach?

Signal layers like 6sense and ZoomInfo identify which accounts are in market. Sequencers like Outreach and Salesloft scale cold outreach. Both stopped converting senior buyers as cold reply rates fell 70 percent. Boomerang adds the warm-intro activation layer those tools structurally cannot carry. We sit on top of your existing stack; we do not replace it.

Scenario · For the Rep + Customer Success

Your champion just changed jobs.
Sales Nav alerts you.
By Friday, the BDR has cold-emailed her.

Sarah moved to Stripe. Sales Nav fires the job-change alert. UserGems fires it too. None of them tell you she was your $180K EB at Acme, who closed the deal with Sahil, was happiest about the onboarding. None of them draft the email. By Friday a BDR has cold-emailed her, about a product she championed last year.

Role: Rep + Customer Success + RevOps · Trigger: Champion job change · Window: 72 hours

The scenario, in real life.

It's a Tuesday morning. Sales Nav pings: "Sarah Chen has a new role. VP Marketing at Stripe."

The AE covering Stripe sees the alert. She doesn't recognize the name. She skims the LinkedIn profile. VP Marketing at Stripe. She adds Sarah to her account contacts in Salesforce and moves on to the next thing.

Two days later, a BDR, who has no idea Sarah was a customer last year, pulls her into a generic cold-email cadence. Subject: "Quick question about Stripe's growth marketing stack?" Sarah opens it, scoffs, and adds the sender to her spam filter.

"What no tool in our stack told us: Sarah was the EB at Acme on a $180K deal Sahil closed in 2023. She championed the buy. She loved the implementation. She was the reference for two other customer logos. She's the warmest possible re-entry point at Stripe. Instead, she got the BDR treatment."

The Stripe AE had no idea. The BDR had no idea. The CRO doesn't find out for three months, when Sarah replies to a marketing email "thanks but we use Boomerang, the team here knows that already."

The signal fired. No one activated.

What Sales Navigator does for this scenario.

Surfaces the alert. Then stops.

Job-change feed. LinkedIn detects Sarah's profile update within hours. Sales Nav surfaces it to whoever has Sarah saved as a lead.
Saved leads list. You can save Sarah as a lead and get the alert next time she moves.
InMail to the new role. You can send Sarah a 1,000-character message. So can the rep at every other vendor who saved her.

The alert fires. The next action requires every team member who needs the context to manually find it.

Where Sales Nav stops on this scenario.

1. It doesn't know Sarah was a customer.

Sales Nav has zero CRM context. It doesn't know Sarah closed a $180K deal at Acme. It doesn't know Sahil was the AE. It doesn't know the deal closed-won. The job-change alert lands in a vacuum.

2. It doesn't route to the right person.

Who should respond to this alert? The AE on Stripe (who never met Sarah)? Sahil (who closed her)? The CRO (because $180K-warm-customer relationships matter at the executive level)? Sales Nav notifies whoever saved Sarah. Usually that's nobody who matters.

3. It doesn't see the warm path.

The right next step isn't a cold InMail from the AE. It's a warm reach-out from Sahil, the person who closed her, with full context. Sales Nav doesn't surface Sahil as the right sender. It doesn't even know Sahil exists.

4. It doesn't draft the message.

Sahil is busy. He has 12 other accounts. He doesn't have time to write the perfect re-introduction email to Sarah from scratch, today, while the signal is fresh. The forwardable email he should send, pre-drafted, in his voice, referencing the team context they shared, has to be written manually. Half don't get written. The other half get written badly.

5. It doesn't protect Sarah from the BDR sequence.

The BDR has Sarah in their TAM list. Sales Nav has no way to flag "this contact should NOT get the generic outbound treatment." So Sarah gets the spam, and the relationship that took 18 months to build dies in a Gmail filter.

What about UserGems, Clay, ZoomInfo?

UserGems is BEST IN CLASS at detecting this signal. It still doesn't close the gap.

UserGems, detects the job change with full confidence. Routes the alert to the right rep. Doesn't draft the forwardable email from Sahil to Sarah. Doesn't route the ask to Sahil. Doesn't surface that Sahil is the warm path.
Clay, enriches Sarah's new contact info at Stripe. Useful. Doesn't tell you who knows Sarah.
ZoomInfo, Sarah's phone and email at Stripe. Useful for cold. Doesn't matter when you have a warm path.

Signal detection has been solved. Signal activation hasn't.

What activation looks like instead.

Boomerang already knew Sarah was your $180K EB. The moment she updated her profile, the play was queued.

Boomerang has Sarah's full buyer history mapped: who closed her, what she championed, the deal size, the team context, the implementation notes, the post-sale relationship quality. The day she joins Stripe, Boomerang fires a specific play:

Routes the alert to Sahil (her original AE), not the Stripe AE. Sahil owns the re-engagement because he has the relationship.
Drafts the forwardable email in Sahil's voice. References her work at Acme, the team context, the genuine warmth. Sahil reviews, edits one sentence, hits send.
Flags Sarah in the CRM to suppress the BDR sequence. The BDR's filter shows: "WARM, Boomerang owned. Do not generic-outreach."
Notifies the Stripe AE: "Sahil owns re-engagement with Sarah. Loop in once she's responded. Sarah was the EB on a $180K deal she championed, full context here."
Notifies the CRO: "$180K customer alum joined Stripe. Sahil re-engaging. Probability of new opportunity: high. Watch this for the next 30 days."

Sarah responds to Sahil within 24 hours. They reconnect. Two weeks later, a $400K Stripe opportunity enters the pipeline.

Sales Nav surfaces the job change. Boomerang already activated the right person with the right message, within 24 hours, in the right channel, with full memory.

What the numbers say.

Across Boomerang customers tracking champion job changes:

60-80% reply rate on warm re-introductions from prior AEs vs 1.8% reply rate on BDR cold sequences to the same contacts.
5-15% of total pipeline from champion-tracking plays, vs 0-2% when the play is manual.
30-60 days faster from signal to opportunity vs the typical "discover months later" pattern.

Champion job changes are the single highest-converting trigger signal in B2B SaaS. Sales Nav detects them. Boomerang acts on them.

See champion tracking activation on your customer base.

Send us your top 20 closed-won customers from the last 24 months. We'll show you which ones changed jobs, and the activation play Boomerang would have run on each.

Book a demo →

Your champion just changed jobs.Sales Nav alerts you.By Friday, the BDR has cold-emailed her.