What does Boomerang do?

Boomerang is the warm-intro orchestration layer for B2B sales. We map every warm path from your team, customers, investors and board, and advisors into your priority accounts. When a signal fires (intent surge, champion job change, executive leadership move), we surface the warmest path, draft the intro request in the connector's voice, and close the loop when the meeting books.

Who is Boomerang for?

Boomerang is built for B2B SaaS and enterprise sales teams with at least $30k ACV, a customer base with active champions, and an engaged board or advisor network. Particularly powerful for account-based selling motions, founder-led GTM, and teams trying to break into senior buyer altitudes.

How is Boomerang different from 6sense, ZoomInfo, or Outreach?

Signal layers like 6sense and ZoomInfo identify which accounts are in market. Sequencers like Outreach and Salesloft scale cold outreach. Both stopped converting senior buyers as cold reply rates fell 70 percent. Boomerang adds the warm-intro activation layer those tools structurally cannot carry. We sit on top of your existing stack; we do not replace it.

Scenario · For the CRO + RevOps

A $300K deal is slipping.
Sales Nav helps you find a path.
By then, it's too late.

It's day 60 of the quarter. Forecast says the deal is at risk. You ask the question every leader asks: who in our network can save it? You go to Sales Nav search. You scroll. You Slack three colleagues. The week ends. The deal doesn't close. The activation should have started two weeks ago.

Role: CRO + RevOps · Trigger: Mid-quarter forecast slippage · Time pressure: 2-3 weeks max

The scenario, in real life.

It's Tuesday morning, week 9 of the quarter. The forecast call ran an hour over. Three deals shifted to "Best Case" that were called "Commit" two weeks ago. One of them, a $300K deal at FinTech Co, has gone dark on the EB.

The CRO asks the question RevOps has heard a thousand times: "Who do we know at FinTech Co? Is anyone on our board connected to the CFO? Did Tom from our customer team work with their VP Finance at a previous company?"

RevOps doesn't know. The rep on the account doesn't know either. So everyone does what everyone has always done.

"Open Sales Nav. Search 'FinTech Co' in TeamLink. See if any of the reps have first-degree connections to the EB. Slack the channel: 'anyone know Sarah at FinTech Co?' Wait. Hope. By Friday, you have one ambiguous 'I used to work with her at a vendor.' Monday the deal slipped to Q+1."

By the time you've searched, the deal is gone. Not because the relationships didn't exist. Because the activation should have happened two weeks ago, when the signals first started flashing.

What Sales Navigator does for this scenario.

Surfaces. Then stops.

TeamLink shows which of YOUR REPS' LinkedIn connections overlap with FinTech Co employees. Useful for first-degree paths, if any exist.
Advanced search filters by company, title, geography. You can find the EB's profile. You can save it as a lead.
Real-time profile data. LinkedIn knows the EB's current role within 24 hours of any update.
InMail opens a channel directly. Cold-ish, but better than nothing.

Notice the verb. Sales Nav surfaces contacts. It does not activate relationships.

Where Sales Nav stops on this scenario.

Five things Sales Nav doesn't do that you needed it to do, by the time you searched it.

1. It doesn't see beyond your reps' personal LinkedIn networks.

The warmest path to the FinTech Co CFO isn't through your AE. It's through your board member who served with that CFO on another board two roles ago. Sales Nav (via TeamLink) shows ONE source: your reps' first-degree LinkedIn connections. Customers, board, investors, advisors, alumni, partners, invisible.

2. It treats every LinkedIn connection as a relationship.

Your AE is connected to 4,000 people on LinkedIn. So is everyone on your team. "Connected" doesn't mean "knows." Sales Nav has no way to score whether two people actually have a relationship, based on past meetings, past deals, work overlap, advisor history, customer interactions. Connection ≠ relationship.

3. It doesn't watch proactively.

Sales Nav is a search tool. You go to it when you have a question. By then, the deal has already been at risk for two weeks. The signal, the leadership change, the missing meeting, the executive joining a competitor's board, happened weeks ago. No alert fired. No one was watching.

4. It doesn't draft the ask.

Even if you find the right connector, what do you say? "Hi Jeff, could you intro me to Sarah at FinTech Co?" That ask gets ignored. The forwardable email Jeff needs to send Sarah, with the right context, in Jeff's voice, has to be written by the rep, manually. Half don't get written. The other half get written badly.

5. It doesn't remember.

You asked Jeff for a Sarah intro three months ago, for a different deal. Sales Nav has no idea. You'll ask him again. He'll be annoyed. Connector fatigue compounds. There's no team-wide memory of who-asked-whom-when.

What about Actively, Clay, Gong? They still belong in the stack.

Each plays a real role. None of them close this scenario.

Actively, intelligent automated outbound. Useful when no warm path exists. Doesn't tell you who from your network can warmly introduce you to the EB.
Clay, enriches the EB's contact info. Useful data. Doesn't tell you who knows the EB.
Gong, flags the deal as at risk via revenue intelligence. Useful warning. Doesn't give you anything to DO about it.
UserGems, would alert if your champion at FinTech Co left. Doesn't help with the current EB you've never met.

Every tool in the stack surfaces, enriches, or signals. None activate. Boomerang's $15-20K spend for a 10-rep team makes each rep 30-50% more productive by giving them the warm path the rest of the stack doesn't see.

What activation looks like instead.

Boomerang doesn't wait for you to search. It surfaces the path the moment the deal goes at risk.

When the forecast signals a slip, Boomerang's agent has already mapped every relationship path into FinTech Co, across your reps' networks, your customers, your board, your investors, your advisors, your partners, your alumni. Each path is scored by relationship strength based on past meetings, past deals, work overlap, advisor history, board service.

Within minutes of the deal flagging, the rep gets:

The 3 strongest warm-intro paths into the FinTech Co EB, ranked.
The reason each path is warm: "Jeff and Sarah sat on the OpenAI Forum board together 2021-2023. Closed 4 deals in adjacent industries. Last met March 2024."
The forwardable email pre-drafted in Jeff's voice. Context Sarah needs, no internal jargon.
The right moment to ask Jeff, Tuesday morning, his typical response window.
Memory: "You asked Jeff to intro you to a different Sarah 3 months ago. Closed-won. He's happy to introduce again."

The rep reviews. Jeff forwards. Sarah books a meeting Thursday. The deal closes the following Friday.

Sales Nav helped you find the path. Boomerang already had it ranked, drafted, and routed, two weeks before the deal went at risk.

What the numbers say.

Across Boomerang customers, deals with at least one Boomerang-routed warm intro:

3-5× higher meeting conversion vs cold outbound on the same accounts
25% higher win rates on deal cycles incorporating a connector touchpoint
40% shorter cycles on deals where the warm path was activated within 5 days of risk signals
50-60% more rep coverage on the same priority account list, without hiring

The deals you would have lost two weeks ago are the ones Boomerang lets you save.

See it in action on your own pipeline.

Bring 5 at-risk deals. We'll show you the warm paths Boomerang would have surfaced, and the activation playbook for each.

Book a demo →

A $300K deal is slipping.Sales Nav helps you find a path.By then, it's too late.