Executive Arrivals: Customers Hiring New Executives
Contact that qualifies for this play
Customer accounts hiring new executives (CXOs, VPs, Sr Directors based on who is EB)
Why do this campaign ?
Engage new sponsors in customer accounts proactively. Multi-thread to additional stakeholders to prevent churn and drive expansion.
What actions to take with these contacts
Alerts
-> Internal executive sponsor, AM, CSM and RVP CS/Sales
Programs
-> Executive sponsorship reaches out -> Deal team multi-threads to stay on top
USP
Be the first to engage new executive sponsor to open up upsells / cross-sells and prevent churn risk
Outreach Sequence
Step 1 | Executive led reach out
Account Team led by CSM/AM does an internal readout on account health, ongoing initiatives, open tickets, existing relationships, churn risks and upsell opportunities.
Executive reachout:
Copied!
Current Job Changes
Hi <New Executive>,
Congratulations on your new role at {New_company}? I am sure you are busy selling in and getting on top of the everything. Short introduction: I'm the {Internal_exec_title} at {company_name} and we have been working with {champion 1} and her team to help with {one line about use-case}
I will love to connect and learn more about your priorities and also share how we are evolving. How is your schedule over the next couple of weeks
Regards, <Internal_exe_title>
Hindsight Job Changes
Hi <CSM/AE>,
Can you put me in touch with {first_name} from {New_company}? A refresher: You worked together when he was at {old_company}, and now he has moved to {new_company} (6+ months ago).
Sending you a couple of sample mails that you can use when helping me out with a referral.
Regards, <BDR Name>
Copied!
Step 2 | 2 Internal Reminders
How Much Pipeline Can Boomerang Generate?
Get 50 recent job change leads and evaluate your pipeline's growth potential
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