When your champion at Customer A moves to Company B, you have the most valuable signal in B2B sales — and a 30-day window to act on it before the move goes stale. The play is dual: protect the old account (find a new champion before renewal) and pursue the new account (the champion knows your product and may bring you in). This AI prompt drafts both motions, calibrated to time elapsed.
The prompt
You are helping me run a dual re-engagement play after my champion changed jobs.
Context:
- Champion: [CHAMPION_NAME]
- Old company: [OLD_COMPANY], where they were [OLD_ROLE]
- New company: [NEW_COMPANY], now [NEW_ROLE]
- Time since the move: [days/weeks]
- Our product: [PRODUCT] — they used it at [OLD_COMPANY] for [USE_CASE]
- Outcome they got at the old company: [be specific — e.g., "3x meeting volume from warm intros, 22% reduction in cycle time"]
- My relationship to the champion: [describe — e.g., "AE on their account for 2 years, last spoke 6 months ago"]
- Whether I've contacted them since the move: [yes/no, and what]
Task:
1. Draft a re-engagement email to the champion at their new company that:
- Acknowledges the move warmly (not just "congrats!")
- References a specific outcome they got at the old company
- Asks an open-ended question about their new role (not a sales pitch)
- Sets up a low-pressure 15-min catch-up
- Avoids the "can you bring us in" ask in this first message
2. Map the buying committee at the new company and identify which other stakeholders to engage in parallel (since the champion may not have full influence yet)
3. Identify the warm path to the new champion's new colleagues (CFO, head of GTM, etc.) using my 4-pillar network
4. Draft a separate replacement-champion outreach email to the old account, targeting the most likely new champion role (typically the person who reported to the old champion or who shares their team)
5. Suggest the right cadence: champion contact at week 1, replacement champion at week 1, new account buying committee mapping by week 2, expansion ask by week 4-6
Ideal output: 2 emails + a 4-week sequenced plan for both old and new accounts.Variables to customize
- CHAMPION_NAME, OLD_COMPANY, OLD_ROLE, NEW_COMPANY, NEW_ROLE
- Time since the move — calibrates urgency. <7 days: wait. 14-60 days: ideal window. 90+ days: champion is settled, harder to re-engage.
- Specific outcome at old company — be measurable; vague memories don't reactivate
- Your relationship to the champion — drives the tone
- Whether you've contacted them since — prevents looking either too eager or completely absent
Example output — re-engagement email
Subject: Congrats, Maria — and a curiosity
Maria,
Saw the news about the new role at Acme. Genuinely glad — that team's lucky to get you.
Quick curiosity question: at Stripe you ended up scaling warm-intro pipeline to ~40% of net-new. Is that motion something you're planning to bring to Acme, or are you starting from a different playbook there?
No pitch — just curious how you're thinking about it. Coffee or 15 min if you've got a window.
— ShankarThe dual play matters more than the single play
Most teams execute one side and ignore the other.
If you only pursue the new account: the old account loses its champion, renewal slips, and you lose a logo. NRR drops 6 months later.
If you only protect the old account: you miss the highest-converting outbound signal in B2B. The champion who knows your product is now at Company B with budget authority and you let it cool.
The dual play runs both. The old account replacement-champion motion is usually owned by CSM. The new account pursuit motion is usually owned by the rep covering the new account's territory. Coordinate.
When to use this prompt
1. The day you find out about the job change. The 30-day window is the sweet spot. After day 90, the champion is fully settled and re-engagement becomes harder.
2. Quarterly champion movement audit. Most teams find out about job changes 60-90 days after they happen. A quarterly LinkedIn sweep against your champion roster catches the misses.
3. Pre-renewal at the old account. If the renewal is approaching and the new champion hasn't been identified, the replacement-champion motion needs to accelerate.
Common mistakes
Pitching in the first message. The champion just took a new job. They have 50 things to figure out. Asking them to bring you in week 1 puts them in an awkward position.
Waiting too long. 90+ days post-move, the champion has settled. Their loyalty has shifted to their new team. The window narrows.
Not running the parallel old-account play. See above. The dual play is the whole point.
Only mapping the champion at the new account. The new account has 11+ buying committee members. The champion alone can't drive a deal — you need to multi-thread.
How Boomerang automates this
Boomerang's agent monitors champion job changes continuously, surfaces them within 24-48 hours of the LinkedIn signal, and auto-drafts the dual play (re-engagement + replacement champion + new account buying committee mapping). See champion tracking and champion movement as NRR predictor for the broader play.
Bottom line
Champion job changes are the highest-converting outbound signal in B2B sales. Most teams catch 50-85% of them late. The dual play converts them into pipeline at both old and new accounts. This prompt is the manual version.
