Boomerang AI partner program

Know a revenue team that sells on relationships?

Partner with Boomerang AI. Refer the teams you know, or bring warm-intro programs to your clients. We do the work with you and reward you when the deal closes.

Two ways to partner

Pick the path that fits how you work.

Referral partners

Make the intro. We take it from there.

You already know CROs, sales leaders and founders who want more pipeline from the relationships their company already has. Introduce them, and we run the evaluation with you in the loop.

  • Tell us who you have in mind and we confirm fit before you make the intro.
  • We run the evaluation and keep you updated through the deal.
  • You are rewarded when the deal closes. Terms are in the partner agreement.
Built for advisors, fractional CROs, operators, investors and community leaders.
Become a referral partner
Agency and solution partners

Add warm intros to the programs you run.

Your clients already pay you to build pipeline. Add a relationship layer: map who already knows their buyers, run warm-intro campaigns, and report on nearbound pipeline next to outbound.

  • Support from our team to scope and launch client programs.
  • Co-sell with us on client opportunities.
  • Rewarded on the business you bring. Terms are in the partner agreement.
Built for GTM agencies, RevOps and GTM engineering consultancies, and outbound agencies.
Become a solution partner
How it works

Three steps, no busywork.

01

Book a partner call

A short call with our team to agree on the path that fits you. We send the partner agreement after the call.

02

Refer or build

Referral partners make the intro once we confirm fit. Solution partners bring Boomerang AI into client programs with our support.

03

Get rewarded

When the deal closes, you are rewarded as set out in your partner agreement. We keep you posted at every stage.

What you are recommending

A product your network will thank you for.

Boomerang AI finds who already knows your client's buyers across their executives and employees, investors and advisors, customer champions and partners. Rudy, the AI referral agent, drafts the ask, routes it and chases it to the meeting.

3×Close rate on nearbound deals compared with outbound at 1mind.Read the 1mind story →
26,000Warm paths into target accounts at Armis, with 10x ROI on revenue booked in year one.Read the Armis story →
12%Reply rate on Boomerang job-change leads at Storylane, with 20+ opportunities through the BDR team.Read the Storylane story →
Questions

Partner program FAQ

Who can become a Boomerang AI partner?

Referral partners are advisors, fractional sales leaders, operators, investors and community leaders who know B2B revenue teams. Solution partners are GTM agencies and consultancies that build pipeline programs for clients.

How do I apply?

Book a partner call. We agree on the right path together and send the partner agreement after the call.

How are partners rewarded?

Partners are rewarded on deals that close. The exact terms for each path are set out in the partner agreement.

Do I have to sell or run demos?

No. Referral partners make the introduction and we run the evaluation. Solution partners can co-sell with our team on client opportunities.

Is this the same as a partner Super Connector?

No. Partner Super Connectors are the partners inside a customer's own network that Boomerang AI maps for warm intros. The partner program is for people and firms who refer or implement Boomerang AI itself.

What kind of teams are a good fit?

B2B revenue teams selling to mid-market and enterprise accounts, where a warm introduction through an executive, investor, customer or partner changes who takes the first meeting.