For growth marketing
You already generate the signals: signups, activations, power users, champions who love the product. What you don't have is the bridge from product love to enterprise conversation. Rudy watches your user base, catches the moments that matter, and routes the warm path to sales before the moment passes.
The shift
Before
A power user at a target account gets promoted, or lands somewhere new, and nobody notices for a quarter. Your PQL list goes to an SDR who sends a cold sequence to someone who already loves the product. Reply rate: 2%. The warmest signal in your funnel gets the coldest treatment in your motion.
After
Rudy tracks every power user, champion, and advocate across your user base. Job change at a target account? Sales gets the warm path the same week, with the intro drafted. Self-serve signup at an enterprise account? Rudy maps who else is in the buying group and who on your side knows them. Storylane grew 3x last year running exactly this motion. Watch the Storylane story →
Where Rudy lives
Slack
Where the alerts land
Power-user job change, enterprise signup, champion promotion. Rudy posts the moment and the warm path in the channel your team already watches.
HubSpot · Salesforce
Where the signal becomes a field
Warm-path score and strongest connector written to the account record, so lifecycle stages and routing rules can read relationship signal like any other property.
Product signals
Where usage meets the graph
Pipe activation events and PQL triggers in via API. Rudy cross-references every product signal against the relationship graph automatically.
Claude · MCP
Where you ask questions
"Which of our power users changed jobs into target accounts this quarter?" One query, full answer, no dashboard archaeology.
Zero new UI. Zero new pipelines. Rudy reads what you already collect.
How Rudy orchestrates
Example · Power user changes jobs
Rudy knows the rules
Your day, in 4 plays
01
Power-user job change
Trigger
A tracked power user or champion lands at a target account
Rudy does
Catches the move, reconstructs the relationship context, drafts the warm intro through whoever knows them best
Output
Warm conversation in week one. Job-change leads convert at 3-5x cold outreach
02
Enterprise signup
Trigger
Self-serve signup from a target-account domain
Rudy does
Maps the buying group at the account, finds who on your side knows the economic buyer, alerts sales with the path
Output
PLG signal becomes an enterprise motion while the trial is still hot
03
Launch amplification
Trigger
Product launch or feature drop
Rudy does
Identifies which advocates and champions have real relationships with your target ICP, and frames a specific, easy ask for each
Output
Launch reach through trusted voices, not just your own channels
04
PQL warm-path routing
Trigger
A PQL crosses your activation threshold
Rudy does
Scores the account's warm-path density and routes hot-plus-warm accounts to sales first
Output
Sales works the PQLs that convert. Warm-path PQLs close at multiples of cold ones
What you'll measure
Power users tracked
100%
of champions and power users monitored for job changes, weekly
Warm-sourced meetings
3-5x
meeting conversion on product-signal leads routed through a warm path vs cold sequence
PLG to enterprise
3x
Storylane scaled 3x in a year with champion tracking as a core growth motion
Want to model the impact on your funnel math? The Boomerang ROI calculator takes 90 seconds.
The takeaway
"PLG companies sit on the warmest signal in B2B: people who chose the product, used it daily, and loved it. Then those people change jobs and most companies just lose them. Growth marketing that tracks its power users owns a pipeline channel nobody else can copy."
Set up in ~30 minutes · 14-day free trial · No sales call required
