You already generate the signals: signups, activations, power users, champions who love the product. What you don't have is the bridge from product love to enterprise conversation. Rudy watches your user base, catches the moments that matter, and routes the warm path to sales before the moment passes.
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✓ Warm path found · 2 connectors
Rudy AI
Power-user job change: Dana Reed, a daily active user at customer account Datadog, just landed as VP Marketing at Workday, a target account. Your CSM ran her onboarding for two years. Intro draft is ready.
✓ Logged to HubSpot · CSM sign-off requested first
100%
of power users monitored for job changes, weekly
3-5x
meeting conversion on warm-routed product-signal leads
3x
Storylane's growth in one year on this exact motion
The shift
The warmest signal in your funnel deserves better than the coldest treatment in your motion.
Before
A power user at a target account gets promoted, or lands somewhere new, and nobody notices for a quarter. Your PQL list goes to an SDR who sends a cold sequence to someone who already loves the product. Reply rate: 2%. The warmest signal in your funnel gets the coldest treatment in your motion.
Warm signal, cold motion →After
Rudy tracks every power user, champion, and advocate across your user base. Job change at a target account? Sales gets the warm path the same week, with the intro drafted. Self-serve signup at an enterprise account? Rudy maps who else is in the buying group and who on your side knows them. Storylane grew 3x last year running exactly this motion.
Product love → pipelineWhere Rudy lives
No new dashboard to check. Rudy shows up where your team already works.
Slack · Where the alerts land
Power-user job change, enterprise signup, champion promotion. Rudy posts the moment and the warm path in the channel your team already watches.
HubSpot · Salesforce · Signal becomes a field
Warm-path score and strongest connector written to the account record, so lifecycle stages and routing rules can read relationship signal like any other property.
Product signals · Usage meets the graph
Pipe activation events and PQL triggers in via API. Rudy cross-references every product signal against the relationship graph automatically.
Claude · MCP · Where you ask questions
"Which of our power users changed jobs into target accounts this quarter?" One query, full answer, no dashboard archaeology.
Zero new UI. Zero new pipelines. Rudy reads what you already collect.
Your day, in 4 plays
Four triggers, four warm-path plays, all on autopilot.
Trigger: a tracked power user or champion lands at a target account.
Rudy does: catches the move, reconstructs the relationship context, drafts the warm intro through whoever knows them best.
Output: warm conversation in week one. Job-change leads convert at 3-5x cold outreach.
Rudy AI
Rachel Torres, Head of Demand Gen, power user at customer Stripe, just joined target account Klarna. Intro drafted through her old teammate. Send for review?
Review draftRudy AI
New self-serve signup from snowflake.com. Buying group mapped: 6 people. Mark Sullivan, VP Data Platform is the likely economic buyer, and your board member knows him. Path attached.
Alert salesTrigger: self-serve signup from a target-account domain.
Rudy does: maps the buying group at the account, finds who on your side knows the economic buyer, alerts sales with the path.
Output: PLG signal becomes an enterprise motion while the trial is still hot.
Trigger: product launch or feature drop.
Rudy does: identifies which advocates and champions have real relationships with your target ICP, and frames a specific, easy ask for each.
Output: launch reach through trusted voices, not just your own channels.
Rudy AI
Launch day. Ethan Brooks, Principal PM at customer Datadog knows 3 people in your ICP list. Suggested ask: forward the launch note to Laura Chen, Director of RevOps at Siemens.
Frame the askPQL queue · this week
Trigger: a PQL crosses your activation threshold.
Rudy does: scores the account's warm-path density and routes hot-plus-warm accounts to sales first.
Output: sales works the PQLs that convert. Warm-path PQLs close at multiples of cold ones.
How Rudy orchestrates
One real sequence, end to end. No forms, no lead scoring debates, no quarter-long lag.
Example · Power user changes jobs
Rudy detects: Dana Reed, a daily active user at customer account Datadog, just landed as VP Marketing at target account Workday.
Rudy checks the graph: your CSM ran her onboarding for two years; your founder met her at your user conference.
Rudy drafts the ask: a forwardable intro for the CSM, plus a name-drop email as fallback.
Sales gets a warm conversation with someone who already knows the product. Week one at her new job, not quarter three.
Customer protection
Never pings a customer contact without the CSM's sign-off. Your success team stays in control of its relationships.
Connector respect
Respects each connector's cadence caps and deal-size preferences. Nobody gets over-asked, so intros keep flowing.
Attribution survives
Logs every touch back to the CRM, so warm-sourced pipeline shows up in your reporting, not in a black box.
Storylane grew 3x in a year with champion tracking as a core growth motion: the exact playbook on this page, running on their own user base.
Watch the Storylane story →What you'll measure
Want to model the impact on your funnel math? The Boomerang ROI calculator takes 90 seconds.
Power users tracked
100%
of champions and power users monitored for job changes, weekly.
Warm-sourced meetings
3-5x
meeting conversion on product-signal leads routed through a warm path vs a cold sequence.
PLG to enterprise
3x
Storylane scaled 3x in a year with champion tracking as a core growth motion.
The takeaway
"PLG companies sit on the warmest signal in B2B: people who chose the product, used it daily, and loved it. Then those people change jobs and most companies just lose them. Growth marketing that tracks its power users owns a pipeline channel nobody else can copy."
Connect your product signals, and Rudy starts catching the moments your funnel has been missing.
Set up in ~30 minutes · 14-day free trial · No sales call required