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Someone who bought your product just changed jobs. Write the note that re-earns the relationship at their new company, or the one that protects the account they left behind.
1 · Which play are you running?
2 · How long ago did they move?
3 · Your champion
The company where they were your advocate.
A specific outcome they personally owned. Not a feature, not a value prop.
4 · You
3 · Who left, and from where
The work that now has no owner. This is what you are protecting.
4 · State of the account
Blank is fine. The first message is how you find out.
A champion who has been in the job eleven days is drowning. A message that congratulates them and asks for nothing is the one that gets a reply. The ask comes in the second message, weeks later, and it lands because the first one did not.
Reference the specific thing they achieved with you, not your product. "You cut forecast error to under 8%" is a reminder of their own win. "Our platform drives accuracy" is a pitch, and they have already seen it.
Most teams run only the follow-them play and quietly lose the account behind. A champion leaving an open deal is the single most common cause of a stalled opportunity. Run both sides, or you are trading one pipeline for another.
This writes the email once you know. Boomerang watches your champions across every closed-won and closed-lost deal, tells you the week they change jobs, scores the new company against your ICP, and routes the signal to whoever holds the relationship.
Track your champions freeWorked examples
Every message below is the exact output of the generator above. The first four follow a champion to their new company at different points in the ninety-day window. The last two run the play almost nobody runs: protecting the account they left, with a handover note written so the departing champion can forward it without writing anything themselves.
The only message that should go out in the first fortnight. It congratulates them, reminds them what they achieved, and asks for nothing at all. The second message is dated three to four weeks out on purpose.
Subject line
Congratulations on the move
Alternatives: Priya — congratulations · Saw the news
Hi Priya, Saw you have moved to VP Revenue Operations at Halden. Congratulations. I ran the Ardent Logistics deal with you. You cut their renewal forecast error from 30% to under 8% in two quarters. No ask here, just wanted to say well done. Sam
Hi Priya, One question and then I will leave you alone. Does Halden have the same problem Ardent Logistics had? You cut their renewal forecast error from 30% to under 8% in two quarters. If yes, twenty minutes and I will show you what has changed since. If no, no reply needed. Sam
Champion moved: Priya Raman, Ardent Logistics to VP Revenue Operations at Halden. Relationship owner: Sam (closed the original deal). Evidence to lead with: cut their renewal forecast error from 30% to under 8% in two quarters. Status: congratulations note sent, ask held back until week three. Do not sequence this contact. It routes to the relationship owner or it does not go out.
More room to acknowledge the person rather than the opportunity. Use it when you genuinely worked closely with them and a clipped note would read as transactional.
Subject line
Congratulations on the move
Alternatives: Priya — congratulations · Saw the news
Hi Priya, Saw you have moved to VP Revenue Operations at Halden. Congratulations. That is a real step up and they are lucky to have you. I ran the Ardent Logistics deal with you. You cut their renewal forecast error from 30% to under 8% in two quarters. That is still the thing I point to when people ask what good looks like. No ask attached to this one. I just wanted to say congratulations properly. Sam
Hi Priya, Hope the first few weeks have gone well. I have been wondering whether Halden has the same problem Ardent Logistics had. You cut their renewal forecast error from 30% to under 8% in two quarters, and I have never seen anyone repeat it as fast since. If it is on your list, I would rather show you what has changed since you left than pitch you something you already know. And if it is not on your list, that is a completely fine answer and I will leave it there. Sam
Champion moved: Priya Raman, Ardent Logistics to VP Revenue Operations at Halden. Relationship owner: Sam (closed the original deal). Evidence to lead with: cut their renewal forecast error from 30% to under 8% in two quarters. Status: congratulations note sent, ask held back until week three. Do not sequence this contact. It routes to the relationship owner or it does not go out.
The highest-converting moment in the whole play, shown at the shortest setting. They have settled in, they are under pressure to show impact, and they are actively re-picking their toolkit. Note that the second message now goes out days after the first rather than weeks.
Subject line
Congratulations on the move
Alternatives: Priya — congratulations · Saw the news
Hi Priya, Saw you have moved to VP Revenue Operations at Halden. Congratulations. Nothing needed from you, just wanted to say well done. Sam
Hi Priya, Does Halden have the same problem Ardent Logistics had? If so, worth twenty minutes. If not, ignore me. Sam
Champion moved: Priya Raman, Ardent Logistics to VP Revenue Operations at Halden. Relationship owner: Sam (closed the original deal). Evidence to lead with: cut their renewal forecast error from 30% to under 8% in two quarters. Status: congratulations note sent, ask held back until week three. Do not sequence this contact. It routes to the relationship owner or it does not go out.
Past the toolkit window. The congratulations framing is dropped because it reads as late, and the tool tells you to lead with the second message instead.
Subject line
Belated congratulations
Alternatives: Priya — congratulations · Saw the news
Hi Priya, I saw a while back that you had moved to VP Revenue Operations at Halden. I ran the Ardent Logistics deal with you. You cut their renewal forecast error from 30% to under 8% in two quarters. No ask here, just wanted to say well done. Sam
Hi Priya, One question and then I will leave you alone. Does Halden have the same problem Ardent Logistics had? You cut their renewal forecast error from 30% to under 8% in two quarters. If yes, twenty minutes and I will show you what has changed since. If no, no reply needed. Sam
Champion moved: Priya Raman, Ardent Logistics to VP Revenue Operations at Halden. Relationship owner: Sam (closed the original deal). Evidence to lead with: cut their renewal forecast error from 30% to under 8% in two quarters. Status: congratulations note sent, ask held back until week three. Do not sequence this contact. It routes to the relationship owner or it does not go out.
The play almost nobody runs. Reaching the departing champion before their last day, with a handover note written so they can forward it to whoever inherits the work.
Subject line
Before you go — who picks this up?
Alternatives: Priya Raman's handover at Ardent Logistics · Picking up where Priya left off
Hi Priya, Congratulations on the move. One ask before your last day. You owned the renewal forecasting rollout across all four business units at Ardent Logistics, and we have an open opportunity that runs through this. Who is picking it up? If you can forward them the note below, even better. If not, the name alone is a real help. Sam
Sam worked with Priya Raman, Director of RevOps, on the renewal forecasting rollout across all four business units at Ardent Logistics. There is an open piece of work in progress. Happy to walk whoever picks it up through where things stand, what Priya had decided, and what is still open. No sales conversation, just the handover.
Hi there, I worked with Priya Raman on the renewal forecasting rollout across all four business units at Ardent Logistics, and we have an open opportunity that runs through this. Rather than let that land on you in a meeting later, twenty minutes to hand it over? No pitch. I can send a written summary instead if that is easier. Sam
Same play once you have a name. The third message goes direct, leads with the work in flight rather than the relationship you had, and offers a written summary instead of a call.
Subject line
Handover: the renewal forecasting rollout at Ardent Logistics
Alternatives: Priya Raman's handover at Ardent Logistics · Picking up where Priya left off
Hi Priya, Congratulations on the move. One ask before your last day. You owned the renewal forecasting rollout across all four business units at Ardent Logistics, and the renewal lands in the next two quarters. Who is picking it up? If you can forward them the note below, even better. If not, the name alone is a real help. Sam
Sam worked with Priya Raman, Director of RevOps, on the renewal forecasting rollout across all four business units at Ardent Logistics. The renewal comes up in the next two quarters. Happy to walk whoever picks it up through where things stand, what Priya had decided, and what is still open. No sales conversation, just the handover.
Hi Daniel, I worked with Priya Raman on the renewal forecasting rollout across all four business units at Ardent Logistics, and the renewal lands in the next two quarters. Rather than let that land on you in a meeting later, twenty minutes to hand it over? No pitch. I can send a written summary instead if that is easier. Sam
Questions
Champion tracking is the practice of monitoring when the people who advocated for your product change jobs, then re-engaging them at their new company. It is a narrower and higher-converting version of job change tracking: instead of watching every contact in your database, you watch the subset who actually fought for you internally. That distinction is the whole point. A buyer who evaluated you and picked someone else is a cold contact at their new company. A champion who ran the rollout and got promoted on the back of it is not.
Send a congratulations note with no ask in it as soon as you find out, and hold the actual re-engagement until roughly week three. The reasoning is about their calendar rather than yours. In the first fortnight they are in onboarding, meeting forty people, and have no authority to buy anything. By month six, the decisions about which tools they will run have usually been made without you.
The productive window sits between those two: settled enough to take a meeting, early enough that the budget and the tooling are still open questions, and under enough pressure to show a result that a thing they already know works is genuinely attractive.
No, and this is the most common way the play is wasted. A congratulations note that ends with a meeting request is not a congratulations note, it is a meeting request wearing one, and the recipient can tell. It also spends a rare piece of goodwill on the worst possible week.
Send something short that asks for nothing, reminds them of a result they personally owned, and stops. The second message, weeks later, is the one that carries the ask, and it lands precisely because the first one did not.
Usually nothing good, and most teams do not notice until the renewal. The champion's departure leaves their work without an internal owner, and whoever inherits it has no relationship with you, no memory of why the decision was made, and a full inbox. If there was an open opportunity running through that person, it is now a single-threaded deal with the single thread cut.
The backfill play is the other half of this tool. Reach the champion before their last day, ask who is picking the work up, and give them something forwardable so the handover costs them one click rather than a paragraph of writing.
Ask before their last day, keep it to one question, and write the forwardable note for them. "Who is picking this up?" is answerable in six words while they are clearing their desk. "Could you introduce me to whoever takes this over and explain the context?" is a task, and tasks do not get done in someone's final week.
Frame it as a favour with an obvious exit. They owe you nothing at this point, which is exactly why a small, easy ask works and a large one does not.
No. Intent data tells you an account is showing signs of researching your category, which is a probability about an organisation. A champion job change tells you a specific person who has already seen your product work now holds influence somewhere new. One is a guess about a company, the other is a fact about a relationship, and they behave nothing alike in a sequence.
No. The value of the signal is that this person knows you, and dropping them into an automated cadence discards exactly that. It also risks the specific embarrassment of a champion receiving a templated cold email from the company they championed. Route the signal to whoever actually held the relationship and let them send something written for one person.
That is the genuinely hard part, and no template solves it. Manual LinkedIn checks work up to roughly fifty champions and then quietly stop happening, which means the window closes before anyone notices it opened. The roster also has to survive your own turnover: if it lives in one rep's head, it leaves when they do.
Boomerang watches your champions across closed-won and closed-lost deals, flags the move in the week it happens, scores the new company against your ICP, and routes the signal to whoever holds the relationship.
