Winning a target account takes more than a champion. Rudy maps the buying committee, the people who influence it, the executive team and the board, then shows which relationships in your network reach each of them, and how they come together into one plan to win the account.
Try for free Book a demoTarget account mapping is a map of everyone who shapes a decision at an account you are selling into, and of the relationships that reach them. Boomerang builds it in four layers: the buying committee, the influencers around it, the executive team and the board. Rudy then finds warm paths into each layer, so the account team knows who to work, in what order and through whom.
Buying committee, influencers, executive team and board. Every person enriched with seniority, function and location, and kept current.
Who reports to whom, who sat on a board together, who your investors, customers and team already know.
The strongest route into each person, in the order that wins the deal, with the ask drafted for whoever should make it.
Illustrative. Lexora and every person shown are invented.
Rudy builds the committee from call transcripts, email threads, org data and your CRM, enriches each member with seniority, function and location, then keeps it current as people join and leave.
Every committee member gets a path or an honest blank. The blocker with no route is the gap worth closing first, and Rudy says so rather than padding the list.
People move constantly, and a committee map six months old is a list of former employees. When a member leaves or someone new takes the role, Rudy posts it in the deal channel with the route to the new person.
CRMAPP9:40 AM
Committee change on Siemens Healthineers: Jonas Kelner left. Claire Bennett is the new VP Finance.
1 reply
RudyAPPin thread
Claire approves anything above $250K, so she is on this deal now. Your investor Sofia knows her.
Ask across every team and get the pattern back: where deals are single threaded above a number, which roles are systematically missing, which reps never reach finance. Answered in Slack, through Claude over MCP (Team and up), or on the dashboard.
Slack
Claude
SalesforceRudy shows up where the work already happens.
Chrome, on LinkedIn and company websites Your team’s upcoming meetings, with Inside track Slack, including shared customer channels On the CRM record Claude and ChatGPT, over MCP (Team and up) HTTP API and webhooks (Company and Enterprise)Rudy drafts. A person sends. Every ask goes out from someone the recipient knows, and anyone along the way can say no.
"Driving sustainable growth by tapping into our customer and relationship networks is something we’re doubling down on as a key strategy."
Jason Mead · EVP Global Business Operations · Armis
Read the Armis case study →Read-only on ingest, connected once, then kept current on its own. Writes go back through your own schema, into your own objects and fields.
Salesforce 
HubSpot Slack 
Gong 
Outreach 
Google Calendar Reach the person who signs, through someone they trust. One hop or two, every step drafted.
See the play →Can every champion get you one opportunity a year? Track job changes, promotions and team moves, and ask for the referral.
See the play →Target account mapping is a map of everyone who shapes a decision at an account you are selling into: the buying committee, the influencers around it, the executive team and the board. Boomerang adds the warm paths from your network into each person, so the account team knows who to work and through whom.
ABM is a marketing program that reaches target accounts with campaigns. Target account mapping is for the seller working the deal: it names the people who decide and influence, the executives and the board, and gives the strongest warm route to each one.
Four layers: the buying committee (economic buyer, champion, evaluators, users and anyone who can block), the influencing committee around it, the executive team and the board. Each person is enriched with seniority, function and location, and kept current as people join and leave.
From signals that already exist: your CRM, calendars and Slack, work overlaps, board seats and investors, each with the evidence behind the path. Every path is scored on 80+ signals, so the strongest route into each person shows first, with the reason.
Warm paths on every account start on Starter. Team adds Rudy in your deal channels, your CRM and calendars, and up to 3 trigger automations. Company adds unlimited triggers and Sentient mode, where Rudy raises gaps on his own, such as an account losing its only thread.
Connect your stack and see the warm paths you already have: about 60 minutes of technical setup, graph in under a day, full go-live in about a week.
Try for free Book a demo →
Rudy, our AI referral agent, finds the warm path, drafts the ask for the right person to send, and tracks it to the meeting.
