Your champions already bought from you once. Some change jobs. More of them stay and get promoted, move teams or take on a bigger remit. Rudy tracks both kinds of move and turns each one into a referral ask, drafted for the person who knows them best.
Try for free Book a demoChampion-led pipeline is pipeline sourced by people who already bought from you. Rudy tracks every champion. When one changes jobs, the new company is a new-logo opportunity. When one stays and gets promoted or moves teams, that is a referral and an expansion ask. The goal is simple: one opportunity a year from every champion.
They land somewhere new and already trust you. If the new company fits your ICP, Rudy drafts the note with the context from the last deal.
Same company, bigger remit. A promotion or an internal move brings a new budget, a new team and new peers to be introduced to.
Still your best referral source. Rudy finds who in their network sits at your target accounts and suggests the ask at the right moment.
Put in your own numbers. None of these are benchmarks: the starting values are placeholders that show how the math works.
If only one champion in four sources an opportunity, that is still $500,000 a year in new revenue.
Illustrative. Uses only the numbers you enter.
Rudy watches every past advocate, in your shared Slack channels and on LinkedIn, and tells you the day one turns up somewhere worth selling to.
Rudy sits in the channels you already share with customers. When someone leaves, the channel says so the day their account is removed, weeks before a profile changes. And because he has been in the room the whole time, he knows who that person actually worked with and how the account read when they left. A calendar cannot tell you that.
Most champions never change companies. They get promoted, move to a new team or take on a bigger remit. Rudy catches the new title and the new team, then suggests the ask that fits: an intro to the team they now run, or to a peer at one of your target accounts.
The contact marked champion in your CRM is often whoever signed. The real champion answers other users’ questions in your shared channel, asks for features and defends you in their own meetings. Rudy ranks people by what they do, so the person you track is the one worth following.
A happy champion who has not moved is still the warmest referral you have. Rudy checks who they know at your target accounts, picks the moment, such as after a renewal or a good review, and drafts a short, specific ask for the person who owns the relationship.
New executives reassess the stack in their first ninety days. Rudy spots them from both sides, being added to your shared channel and the job change on LinkedIn, and finds who on your side already knows them.
What they bought, what they pushed for internally, what the deal turned on. Pulled from your CRM and call history, then written into the ask.
Saw you landed at Siemens Healthineers. Congratulations.
When we worked together at Halcyon, the thing you cared about was cutting security review from six weeks to two. I suspect that problem followed you.
Halcyon closed Q2 last year. Marcus scored the rollout 9 at close. Two call recordings flag security review time as the blocker he personally owned.
Old contact flagged as moved and kept for history. New contact created at the new account, enriched with seniority, function, location and time in role. The owner hears about it the same day.
Rudy shows up where the work already happens.
Chrome, on LinkedIn and company websites Your team’s upcoming meetings, with Inside track Slack, including shared customer channels On the CRM record Claude and ChatGPT, over MCP (Team and up) HTTP API and webhooks (Company and Enterprise)Rudy drafts. A person sends. Every ask goes out from someone the recipient knows, and anyone along the way can say no.
How Storylane re-engages champions after they move, with no list building or manual tracking.
Watch the Storylane story →Read-only on ingest, connected once, then kept current on its own. Writes go back through your own schema, into your own objects and fields.
Salesforce 
HubSpot 
Slack 
Google Calendar 
Gong 
Outreach Reach the person who signs, through someone they trust. One hop or two, every step drafted.
See the play →Map the buying committee, the influencers, the executive team and the board at a target account, and the warm paths into each.
See the play →Armis
“Driving sustainable growth by tapping into our customers and relationship networks is definitely something we’re doubling down as a key strategy for us.”Jason Mead, SVP Global Business Operations & Customer Team, Armis
Champion-led pipeline is pipeline sourced by people who already bought from you. Boomerang tracks every champion, flags job changes as new-logo opportunities and promotions or team moves as referral and expansion asks, and drafts each ask for the person who knows them best.
Yes. Most champions stay where they are. Rudy watches for promotions, new titles and moves to a new team inside the same company, and for moments such as a renewal, then suggests a referral or expansion ask that fits the new role.
Rudy watches the Slack channels you share with customers, where a departure usually shows up first, alongside LinkedIn and your CRM. Boomerang keeps job changes current for your contacts and recognizes company renames, rebrands and acquisitions as the same employer.
It depends on how many champions you have, how many of them source an opportunity, your win rate and your deal size. The goal we suggest is one opportunity a year from every champion. The calculator on this page shows what that means with your own numbers.
On Team, Rudy runs up to 3 trigger automations, such as a champion job change. Company and Enterprise add unlimited triggers and Rudy in your shared customer channels, where arrivals and departures are caught the day they happen. See pricing for the full comparison.
Connect your stack and see the warm paths you already have: about 60 minutes of technical setup, graph in under a day, full go-live in about a week.
Try for free Book a demo →
Rudy, our AI referral agent, finds the warm path, drafts the ask for the right person to send, and tracks it to the meeting.
