Product / Capabilities / Custom enrichment
Custom enrichment is how Boomerang fills in the contact and account fields your team relies on and writes them back to your CRM. At the contact level that means email, phone number and job change tracking, plus any custom contact field.
7-day free trial on Starter, no card. Scoped with you.
For every person in your CRM
For every company you sell to
Illustrative example. Lexora is a demo company, the person is invented, and the custom fields are examples, not a fixed list.
How it works
Start with the standard fields (email, phone, job changes, industry, sub-industry) and add the custom contact and account fields your team needs.
Bring your own industry taxonomy or segment rules, and Boomerang classifies every account against them, not a generic vendor list.
Rudy enriches each contact and account for those fields, with the reasoning and links behind custom answers.
Results are written to accounts and contacts in your CRM and refreshed as people move and accounts change.
In the field
Armis
“Driving sustainable growth by tapping into our customers and relationship networks is definitely something we’re doubling down as a key strategy for us.”Jason Mead, SVP Global Business Operations & Customer Team, Armis
Plans
Custom enrichment is scoped with you, so talk to us about your fields. The plan strip shows the building blocks each plan includes. Full details on pricing.
Starter×
Fixed plan, no custom fields
Team✓
Salesforce, HubSpot and Attio connections, MCP access
Company✓
REST API, webhooks and 2,500 API credits a month
Enterprise✓
Custom CRM objects and custom integrations
Keep going
Questions
At the contact level: email, phone number and job change tracking, plus custom contact fields. At the account level: industry, sub-industry, your own custom industry classification and practically any custom firmographic field. The fields are scoped with you and written back to your CRM.
Yes. Bring your own industry taxonomy or segment rules and Boomerang classifies each account against them as a custom industry field, alongside standard industry and sub-industry.
Salesforce, HubSpot and Attio. Results are written through the API or a setup we run with you, and Enterprise adds custom CRM objects and custom integrations.
Yes. The REST API and webhooks are on Company and Enterprise, with 2,500 API credits a month on Company. Each contact whose relationships you pull uses 1 credit, and each account-level summary uses 1 credit.
Book a call and bring the contact and account fields your team needs. We agree the fields, your categories and the records they apply to, then Rudy fills them in and writes the results back to your CRM.
Start on Starter with a 7-day free trial, no card. Team and Company start with a setup call: about 60 minutes of technical setup, graph in under a day, full go-live in about a week.
Last updated 2 November 2026. Plan details match the pricing page.
