Product / Capabilities / Fill the buying committee
Buying committee enrichment is how Boomerang finds the people missing from each account's buying committee and adds them to your accounts and contacts. Rudy, Boomerang's AI agent, maps the buying committee at any account, including accounts that are not in your CRM yet, and separates decision makers and users from the people who influence them and the executive team.
7-day free trial on Starter, no card. Every plan; CRM write-back from Team.
Priya Nair, CISO In CRM
Decision maker · Buying committee
Owen Hart, VP Security Engineering Missing, added
Decision maker · Buying committee
Mia Chen, Director, Identity Missing, added
User · Extended buying committee
Sam Ortiz, CFO Leadership
Signs above the deal threshold
Leo Brandt, Director, Physical Security Not a fit
Role is physical security, flagged
Contacts added 2
With email, phone, title and committee layer
Contacts flagged 1
Left the company or not a fit
Warm paths found 3
Into the new stakeholders, ready to ask
Illustrative example. Lexora is a demo company and the people are invented.
How it works
For each target account, Rudy maps the buying committee: decision makers, users, the people who influence them and the executive team.
He compares the committee with the contacts you already hold and lists the stakeholders you do not have, using role descriptions, not titles alone.
Missing stakeholders are added to accounts and contacts in your CRM with email, phone number and role, ready for the rep.
Contacts who left or never fit the committee are flagged, so sequences stop going to the wrong people.
In the field
Armis
“Driving sustainable growth by tapping into our customers and relationship networks is definitely something we’re doubling down as a key strategy for us.”Jason Mead, SVP Global Business Operations & Customer Team, Armis
Plans
Mapping a buying committee works on every plan. Writing contacts back to your CRM needs a CRM connection, which comes with Team and up. Full details on pricing.
Starter✓
Buying committees for any account, in Boomerang and Rudy
Team✓
Everything in Starter, plus Salesforce, HubSpot and Attio connections
Company✓
Everything in Team, plus arrivals and departures caught the day they happen, REST API and webhooks
Enterprise✓
Everything in Company, plus custom CRM objects
Keep going
Questions
Boomerang maps the buying committee at each account, finds the decision makers, users, influencers and executives your CRM is missing, and adds them to your accounts and contacts with email and phone number. Contacts who left or do not fit are flagged.
Yes. You can see the buying committee for any account on the network panel or in Rudy, including accounts that are not in your CRM yet.
He reads role descriptions and job details, not titles alone, and separates primary from secondary buyer personas. On account pages, Rudy on Chrome adds Buying committee, Extended buying committee and Leadership filters.
1,700 accounts were auto-updated with the full buying committee, with no prospecting effort from BDRs, and 60,000 CRM contacts were flagged for archival as outdated or misfit. The full story is on the Armis case study.
Salesforce, HubSpot and Attio, through the workspace CRM connection that comes with Team and up. Enterprise adds custom CRM objects.
Start on Starter with a 7-day free trial, no card. Team and Company start with a setup call: about 60 minutes of technical setup, graph in under a day, full go-live in about a week.
Last updated 2 November 2026. Plan details match the pricing page.
