Product / Capabilities / Trigger based automation
Trigger based automations are standing rules that let Rudy, Boomerang's AI agent, act without anyone asking. A signal lands, Rudy checks for a warm path worth using, and he starts the play: he brings the path and a draft ask to the right rep, usually in Slack.
7-day free trial on Starter, no card. Team and up.
A champion changes jobs On
Find a path into the new company → post in #champions
A deal stalls above $100K On
Find a path to the economic buyer → post in the deal channel
A Clay signal fires On
Check for a warm path before anyone sequences → tag the owner
A renewal window opens Test mode
Find who else at the account we know → post in #renewals
Rudy APP8:41 AM
Your champion Dana Ellison just started as CIO at a target account. She ran your rollout at her last company. Strongest path: you, direct. Draft ready.
Illustrative example. People, companies and the threshold are invented.
How it works
Start from the catalog of ready-made triggers with prompts already written, or describe the alert you want and Rudy builds it with you.
Rudy offers choices, confirms the schedule, lets you pick a Slack channel and checks before saving.
Workflow alerts have a test mode with a preview, plus activity filters.
When the signal fires, Rudy checks for a path worth using and brings it, with a draft ask, to the rep.
In the field
Armis
“Driving sustainable growth by tapping into our customers and relationship networks is definitely something we’re doubling down as a key strategy for us.”Jason Mead, SVP Global Business Operations & Customer Team, Armis
Plans
Champion job changes from the last 30 days are also available to Zapier and Make automations through the public API. Full details on pricing.
Starter×
Not included
Team✓
Up to 3 trigger automations, on Clay, Common Room and Outreach signals
Company✓
Unlimited trigger automations
Enterprise✓
Unlimited
Keep going
Questions
A standing rule that fires without anyone asking. A signal lands, Rudy checks for a warm path worth using and starts the play, usually by bringing the path and a draft ask to the right rep in Slack.
Common triggers are a champion changing jobs, a deal stalling above a threshold, a renewal window opening, an account going single threaded, and a Clay, Common Room or Outreach signal firing.
Up to 3 on Team, and unlimited on Company and Enterprise. Starter does not include trigger automations.
Describe the alert you want to Rudy in chat and he builds the trigger with you: he offers choices, confirms the schedule, lets you pick a Slack channel and checks before saving. You can also start from a catalog of ready-made triggers.
Yes. Workflow alerts have a test mode with a preview, plus activity filters.
Start on Starter with a 7-day free trial, no card. Team and Company start with a setup call: about 60 minutes of technical setup, graph in under a day, full go-live in about a week.
Last updated 2 November 2026. Plan details match the pricing page.
