73%

of B2B buyers actively avoid suppliers who send irrelevant outreach.

Gartner, 2025

95%

of the time, the winning vendor was already on the buyer's Day One shortlist.

6sense, 2025 Buyer Experience Report

58%

of marketing executives build their vendor shortlist through their own networks.

Wynter, 2024

What's inside

Five steps from "who do we know?" to booked

Every step works with a spreadsheet. Each one comes with a template, a script or a checklist you can use this week.

Map your four hidden networks

Team, customers, investors and board, partners. Most companies have 100+ connectors before they finish the list.

Score the paths that are real

A shared employer is a coincidence. A shared project is a relationship. Five questions tell them apart.

Pick who asks, and write their words

The quarterly rally: one ask, five names, and a blurb they can forward in thirty seconds.

Time every ask to a trigger

Champion job changes, new executives, funding news, quiet deals. The weekly 20-minute sweep.

Track every ask to a meeting

The one-page scoreboard, and the outcome note that gets you the next intro.

The math nobody shows you

One ask to each of 100 people

Rally each connector once a quarter. Name about five people they could introduce you to, and let them pick. Advisors and investors can be asked every quarter; customers and employees about once every six months.

Stage	Illustrative rate	In 90 days
Connectors rallied	One ask each	100
Named intro asks	About 5 names per ask	About 500
Meetings booked	About 1 in 5 accepted	About 100

Steal this script

The ask that gets a yes

Picking is easy. Writing from scratch is not. This is the short version of the quarterly rally from chapter 5.

The rally: one ask, five namesSubject: Five people you might know (pick any, or none) Hi Mark, One ask for the quarter. Five people at accounts we care about where you may have a real connection. If one or two feel natural, I have a short note ready that you can forward as is. If none do, no reply needed. I won't ask again this quarter. Thanks, Sam

It works in the real world

Teams already running this play

26,000

warm intro paths created at Armis, with 10x ROI on revenue in year one and 1,400+ hours of manual research eliminated.

Read the Armis story

12%

reply rate on champion re-engagement at Storylane, against about 1% cold, with 2 meetings in the first 2 weeks.

Read the Storylane story

Questions

Before you download

Is 100 meetings in 90 days realistic?

It is a planning target, not a promise. The ebook works the number backwards: about 100 connectors, one ask each, about five named people per ask, and roughly one in five accepted. Your rates will differ, so the book shows you how to plug in your own.

What if we have fewer than 100 connectors?

Lean on the people with the most reason to help. Advisors and investors can be rallied every quarter with a slightly longer list. Customers, employees and partners are generous but busier, so rally most of them once every six months.

Do I need Boomerang to use this?

No. Every step works with a spreadsheet and your inbox. Boomerang maps the paths, drafts the asks and tracks them to meetings, so it just makes the whole thing faster.

Who is it for?

Founders, CROs, sales leaders and account executives at B2B companies who are tired of cold outreach and want more meetings with buyers who already trust someone they know.

Your next 100 meetings are one ask away

Get the playbook, map your first ten connectors this week, and send your first rally on Tuesday.

Get the free ebook

100 warm meetings in 90 days

Get the playbook