The Swarm maps who your team, advisors and investors know, on top of a large people and company dataset, and lets you request an intro. Boomerang scores every route in across four connector types, drafts the ask for the relationship owner, and tracks it to the meeting.
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app.getboomerang.ai/accounts/bmc-software
Showing 10 of 31 · Information Security, all seniorities
Where the 11 paths come from
Try it. Open any name to see the routes in.
What he has been saying
He writes about the problem you sell into, and he has already engaged with someone in your network. That is a warm opening, not a cold one.
Three routes in
Why Elena can reach Marcus
How the ask reaches Elena
Customer asks route through the CSM who owns the account. Never direct.
Why Gail can reach Marcus
How the ask reaches Gail
Board asks route through the CEO. Always, and only above the deal gate.
Why Devon can reach Marcus
How the ask reaches Devon
Partner asks route through the Alliances lead. Never direct to a partner.
RudyAgent
I read the CRM before touching your board. Every meeting on BMC has been with Sara Kim and her team. Nobody here has ever met Marcus Hale. Is that right?
Alex TranAE, owns this account
That is right. We have never got above the director line at BMC.
RudyAgent
Then the ask has to come from outside the deal team. I have written the account up so whoever makes the introduction knows what they are walking into. Does this look right to you?
Alex TranAE, owns this account
One fix. It says $80K because I under-quote at stage one. It is a $250K deal.
RudyAgent
Updated, and flagged for your confirmation. That also clears the board gate, which opens at $250K.
Written to the CRM
Pre-read ready. Who should Rudy approach?
Gail Whitmore is on your board and a partner at Ardent Lane. She co-invested with BMC’s chair twice and sat on the Corvia board with him. She is the shortest route to Marcus Hale. I have written it.
Gail, quick one.
My rep is working BMC Software with their Director of Security Engineering. The person I need is their CSO, Marcus Hale, and we have no way to him.
You and their chair have been in two rounds together and sat on the Corvia board. Can you broker the introduction to Marcus through him? No pitch, just the intro.
Nora
Illustrative walkthrough. BMC Software is a real company; every person and every figure shown here is invented for the example.
The Swarm leads on data, sold through its app, API and MCP. Boomerang leads on judgment and action: scoring that knows an overlap from a relationship, and a Rudy that acts on your triggers.
| The SwarmRelationship data | BoomerangWarm-intro agent | |
|---|---|---|
| FINDING THE PATH IN | ||
| Where the relationships come from | Opt-in LinkedIn, Google Contacts and Calendar, plus work and education overlaps | Four connector types: team, investors and board, customers, partners |
| Maps people who have not signed up | Yes, work and education overlaps | |
| Customers and partners as connectors | Team, advisors and investors documented | |
| Relationship strength scoring | Confirmed and Likely levels, mainly from LinkedIn and overlaps | 80+ signals weighted by persona, seniority and department |
| Connector preferences enforced on every ask | Not stated | |
| WHAT HAPPENS NEXT | ||
| Brings paths to you from CRM and trigger events | Data via app, API and MCP to build on | Rudy acts on your CRM, triggers and deal channels |
| Intro request | Templated email to the member, status set to Intro requested | Drafted in the sender's voice |
| Approval before it goes out | Not documented | The relationship owner approves and sends |
| Who sends it | The platform emails the member | The person who owns the relationship, from their own account |
| Follow-up and outcome tracking | List status only | Nudges, and tracked to the meeting |
| Where you work with it | Web app, API, MCP | Slack, Claude or Codex via MCP, the platform and Chrome |
| BUYING AND SETUP | ||
| CRM | HubSpot and Attio; Salesforce not listed | Salesforce, HubSpot and Attio native; Dynamics via API and webhooks |
| Published pricing | Free, then Premium $99 a month or $2,990 a year per company | From $80 per month, billed annually (Starter) |
| Connector limit | 10 on Free, 50 on Premium, more on Enterprise | 75 on Starter to 2,500 on Company |
| How you try it | Free plan, plus a Premium trial | 7-day free trial on Starter, no card |
| Getting live | Each member opts in to import their network | Setup in about 30 minutes, warm paths the same day |
The Swarm details from theswarm.com and its help center, checked 29 September 2026. Its homepage and pricing page disagree on the starting price and trial length; we used the pricing page. "Not stated" means we could not find it on their site, not that it cannot be done.
The Swarm's strongest data comes from members who import their LinkedIn and Google accounts, topped up with work and education overlaps. Boomerang maps all four connector types from signals that already exist.
People your team has actually worked with, across every account you have won.
Not documented as a Swarm sourceReps, VPs, directors and your own executives: their prior companies and teams.
The Swarm's source: members who opt inWho they sold into last quarter, and who signed it.
Not documented as a Swarm sourceIncluding the other companies their funds are invested in.
Advisors and investors who opt inIllustrative, not a customer figure. Boomerang maps connectors from signals that already exist, so none of them has to install or upload anything. Primary Super Connectors can choose to add their own network by Chrome extension or CSV.
The Swarm's scoring starts mainly from LinkedIn and overlaps: did two people work together, or study at the same school. Useful, but an overlap is not a relationship. Rudy weighs who each person is, how the tie formed, and whether they actually talk.
Illustrative example. Rudy scores every path this way, then picks who inside your company should ask.
The Swarm sells relationship data through its app, API and MCP, and leaves what happens next to you or the tools you build on it. Rudy knows your business, watches your CRM, triggers and deal channels, and brings the path to the rep, ready to ask.
RudyAPP9:02 AM
Marcus Hale, CSO at BMC, posted about zero-trust rollout pain again this morning. The deal is at stage one and nobody here has met him.
Best route: Elena Vargas, your customer at Northwind, path score 88.
Ask through Megan Walsh, who meets Elena in 10 days. Draft ready in Megan's voice.
Megan Walsh9:14 AM
Read it, one line changed. Sent to Elena from my inbox.
RudyAPP9:15 AM
Logged on the BMC opportunity. I will check back Thursday if Elena has not replied.
Illustrative example. Nobody searched for this path: Rudy brought it to the deal channel when the trigger fired.
Rudy never sends on anyone's behalf.
Where each is strongest. The Swarm is built on a large people and company dataset and maps who your team, advisors and investors know. Boomerang focuses on what happens after the path is found: it picks who should ask, drafts the ask in their voice, routes it for approval, and tracks it to the meeting.
The Swarm grades connections as Confirmed or Likely, drawing mainly on imported LinkedIn and Google networks plus work and education overlaps. Boomerang reads 80+ signals and weights each by persona, seniority and department. A shared employer or fund is not treated as a tie on its own: a hundred people who passed through one company are not a hundred relationships, while in-house legal teams tend to know each other even at a 10,000-person company.
Its site names HubSpot and Attio as CRM integrations, along with Clay, Unify and others, but no Salesforce integration is listed. Boomerang is native in Salesforce, HubSpot and Attio.
The Swarm lists a Free plan with 10 connectors and Premium at $99 a month or $2,990 a year per company with 50 connectors, with Enterprise on request. Boomerang starts at $80 a month billed annually on Starter with 75 connectors mapped, $600 on Team and $2,000 on Company. Figures as published in September 2026.
On The Swarm, the strongest data comes from members who import LinkedIn and Google accounts, and it also maps work and education overlaps for people who have not signed up. On Boomerang, connectors install and upload nothing; Primary Super Connectors can choose to add their own network by Chrome extension or CSV.
The Swarm announced in July 2026 that it is acquiring Commsor, which is winding down. If you are moving off Commsor, see our Boomerang vs Commsor page for how the two approaches compare.
The Swarm emails the intro request to the member who holds the connection. Boomerang never sends on anyone's behalf: Rudy drafts the ask, and the person who owns the relationship approves it and sends it from their own account.
Rudy finds the warm path into every target account, drafts the ask for the person who knows the buyer, and tracks it to the meeting.
Try for free Book a demo →7-day free trial on Starter, no card · Set up in about 30 minutes · SOC 2 Type II compliant
Rudy, our AI referral agent, finds the warm path, drafts the ask for the right person to send, and tracks it to the meeting.
