The Swarm maps who your team, investors, partners, customers and advisors know on top of a large people and company dataset, via app, API and MCP. Boomerang AI scores every route in, drafts the ask for the relationship owner and tracks it to the meeting.
7-day free trial on Starter, no card, about 60 minutes of technical setup
Rudy turns the signal into the intro. Use both.
| The SwarmRelationship data | BoomerangWarm-intro agent | |
|---|---|---|
| Finding the path in | ||
| Where the relationships come from | Opt-in LinkedIn, calendar and email, plus passive signals: work, education, shared investors, social engagement and community | Four connector types: team, investors and board, customers, partners |
| Maps people who have not signed up | Yes, from passive signals. Its Deep Mapper starts without a company-wide rollout | |
| Customers and partners as connectors | Yes: team, investors, partners, customers and advisors | |
| Relationship strength scoring | Passive and opt-in signals, from work and education overlaps to calendar and email | 80+ signals weighted by persona, seniority and department |
| Connector preferences enforced on every ask | Not stated | |
| What happens next | ||
| Brings paths to you from CRM and trigger events | Data via app, API and MCP; workflows built by you, partner agents or its Deep Mapper team | Rudy acts on your CRM, triggers and deal channels |
| Intro request | Templated email to the member, status set to Intro requested | Drafted in the sender's voice |
| Approval before it goes out | Not documented | The relationship owner approves and sends |
| Who sends it | The platform emails the member | The person who owns the relationship, from their own account |
| Follow-up and outcome tracking | List statuses in the app; follow-up run by its Deep Mapper team or your own agents | Nudges, and tracked to the meeting |
| Where you work with it | Web app, API and MCP (ChatGPT, Claude), Slack (beta), Chrome extension | Slack, Claude or Codex via MCP, the platform and Chrome |
| Buying and setup | ||
| CRM | HubSpot and Attio; Salesforce and Outlook listed as coming in Q1 | Salesforce, HubSpot and Attio native; Dynamics via API and webhooks |
| Published pricing | Free, then Premium $99 a month or $2,990 a year per company | From $80 per month, billed annually (Starter) |
| Connector limit | 10 on Free, 50 on Premium, more on Enterprise | 50 on Starter to 1,500 on Company |
| How you try it | Free plan, plus a Premium trial | 7-day free trial on Starter, no card |
| Getting live | Members opt in to import their network on the app | About 60 minutes of technical setup, relationship graph in under a day, fully live in about a week |
| Managed pilot or self-serve | Deep Mapper: a free sample of intro paths, then a scoped pilot where its forward-deployed team maps paths and orchestrates the intros | Self-serve: about 60 minutes of technical setup, graph in under a day, full go-live in about a week |
The Swarm details from theswarm.com and its help center, checked November 2026. Its homepage and pricing page now both start at $99 a month but still disagree on trial length (30 days on the homepage, 14 days on the pricing page); we used the pricing page. "Not stated" means we could not find it on their site, not that it cannot be done.
The Swarm leads on data, sold through its app, API and MCP. Boomerang leads on judgment and action: scoring that knows an overlap from a relationship, and a Rudy that acts on your triggers.
app.getboomerang.ai/accounts/lexora
Showing 10 of 31 · Information Security, all seniorities
Where the 11 paths come from
Try it. Open any name to see the routes in.
What he has been saying
He writes about the problem you sell into, and he has already engaged with someone in your network. That is a warm opening, not a cold one.
Three routes in
Why Elena can reach Marcus
How the ask reaches Elena
Customer asks route through the CSM who owns the account. Never direct.
Why Gail can reach Marcus
How the ask reaches Gail
Board asks route through the CEO. Always, and only above the deal gate.
Why Devon can reach Marcus
How the ask reaches Devon
Partner asks route through the Alliances lead. Never direct to a partner.
RudyAgent
I read the CRM before touching your board. Every meeting on Lexora has been with Sara Kim and her team. Nobody here has ever met Marcus Hale. Is that right?
Alex TranAE, owns this account
That is right. We have never got above the director line at Lexora.
RudyAgent
Then the ask has to come from outside the deal team. I have written the account up so whoever makes the introduction knows what they are walking into. Does this look right to you?
Alex TranAE, owns this account
One fix. It says $80K because I under-quote at stage one. It is a $250K deal.
RudyAgent
Updated, and flagged for your confirmation. That also clears the board gate, which opens at $250K.
Written to the CRM
Pre-read ready. Who should Rudy approach?
Gail Whitmore is on your board and a partner at Ardent Lane. She co-invested with Lexora’s chair twice and sat on the Corvia board with him. She is the shortest route to Marcus Hale. I have written it.
Gail, quick one.
My rep is working Lexora with their Director of Security Engineering. The person I need is their CSO, Marcus Hale, and we have no way to him.
You and their chair have been in two rounds together and sat on the Corvia board. Can you broker the introduction to Marcus through him? No pitch, just the intro.
Nora
The Swarm now lists team, investors, partners, customers and advisors as connectors, mapped from passive signals and from members who opt in. The difference is what happens after a path is found. Boomerang maps all four connector types from signals that already exist.
People your team has actually worked with, across every account you have won.
Also a Swarm connector typeReps, VPs, directors and your own executives: their prior companies and teams.
Also a Swarm connector typeWho they sold into last quarter, and who signed it.
Also a Swarm connector typeIncluding the other companies their funds are invested in.
Also a Swarm connector typeBoomerang maps connectors from signals that already exist, so none of them has to install or upload anything. Primary Super Connectors can choose to add their own network by Chrome extension or CSV.
The Swarm reads passive signals such as work, education, shared investors, social engagement and community, plus opt-in LinkedIn, calendar and email. Many of the same signals. The difference is how they are weighed: an overlap is not a relationship. Rudy weighs who each person is, how the tie formed, and whether they actually talk.
Rudy scores every path this way, then picks who inside your company should ask.
The Swarm sells relationship data through its app, API and MCP. What happens next is run by its Deep Mapper services team or by agents you build on it. Rudy knows your business, watches your CRM, triggers and deal channels, and brings the path to the rep, ready to ask.
RudyApp9:02 AM
Marcus Hale, CSO at Lexora, posted about zero-trust rollout pain again this morning. The deal is at stage one and nobody here has met him.
Best route: Elena Vargas, your customer at Northwind, path score 88.
Ask through Megan Walsh, who meets Elena in 10 days. Draft ready in Megan's voice.
Megan Walsh9:14 AM
Read it, one line changed. Sent to Elena from my inbox.
RudyApp9:15 AM
Logged on the Lexora opportunity. I will check back Thursday if Elena has not replied.
Nobody searched for this path: Rudy brought it to the deal channel when the trigger fired.
Rudy never sends on anyone's behalf.
Close rate on nearbound deals compared with outbound at 1mind, with 15 AEs working warm paths from one system.
1mind → 26,000Warm paths into target accounts at Armis, with 10x ROI on revenue booked in year one.
Armis → 12%Reply rate on champion re-engagement at Storylane, against about 1% on cold outreach.
Storylane →Pick 10 to 20 real target accounts and run both tools on that one list, not on demo data.
Note how long each tool takes to show a warm path a rep would actually use.
Ask the people involved whether each relationship is real, and how strong it is.
Count the connectors each tool found without anyone installing or uploading anything.
Send 3 to 5 real intro requests and measure the days from path found to intro made.
Log rep time, connector time and admin upkeep, not just the first demo.
Confirm CRM writeback, permissions and data handling with RevOps and security.
Ask your managers which output changed a real deal action. That is the result that counts.
Score coverage and strength separately: a large dataset can surface more names, so the real test is how many paths turn into meetings.
Where each is strongest. The Swarm is built on a large people and company dataset and maps who your team, investors, partners, customers and advisors know. Boomerang focuses on what happens after the path is found: it picks who should ask, drafts the ask in their voice, routes it for approval, and tracks it to the meeting.
The Swarm draws on passive signals (work, education, shared investors, social engagement, community) plus opt-in LinkedIn, calendar and email. Boomerang reads 80+ signals and weights each by persona, seniority and department. A shared employer or fund is not treated as a tie on its own: a hundred people who passed through one company are not a hundred relationships, while in-house legal teams tend to know each other even at a 10,000-person company.
Its site names HubSpot and Attio as CRM integrations, along with Clay, Unify and others, and lists Salesforce and Outlook as coming in Q1. Boomerang is native in Salesforce, HubSpot and Attio today.
The Swarm lists a Free plan with 10 connectors and Premium at $99 a month or $2,990 a year per company with 50 connectors, with Enterprise on request. Boomerang starts at $80 a month billed annually on Starter with 50 connectors mapped, $1,000 on Team and $30,000 a year on Company. Figures as published in November 2026.
On The Swarm, members can opt in to import LinkedIn, calendar and email, and passive signals cover people who have not signed up. Its Deep Mapper pilot starts without a company-wide rollout. On Boomerang, connectors install and upload nothing; Primary Super Connectors can choose to add their own network by Chrome extension or CSV.
The Swarm announced in July 2026 that it is acquiring Commsor, which is winding down. If you are moving off Commsor, see our Boomerang vs Commsor page for how the two approaches compare.
Deep Mapper is The Swarm's managed offering. It starts with a free sample of intro paths, then a scoped pilot in which its forward-deployed team maps paths and orchestrates the intros. Boomerang is self-serve: about 60 minutes of technical setup, graph in under a day, full go-live in about a week.
The Swarm emails the intro request to the member who holds the connection. Boomerang never sends on anyone's behalf: Rudy drafts the ask, and the person who owns the relationship approves it and sends it from their own account.
Rudy finds the warm path into every target account, drafts the ask for the person who knows the buyer, and tracks it to the meeting.
Try for free Book a demo →7-day free trial on Starter, no card · About 60 minutes of technical setup · SOC 2 Type II compliant
Rudy, the AI referral agent, finds the warm path into any account, drafts the ask for the right person to send, and tracks it to the meeting. Rudy never sends on anyone's behalf.
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