4Degrees describes itself as an AI-powered CRM for private market deals and the relationships that drive them. Venture capital, private equity, investment banking, corporate development and commercial real estate teams use it to track deal pipelines, capture relationships from email and calendars, and find who on the team knows a target. The main 4Degrees alternatives are Affinity and Rings AI for investors, DealCloud for banks and firms in regulated markets, Attio for teams that want a flexible general CRM, Salesforce for teams that need an enterprise platform, and Boomerang for B2B revenue teams that want warm introductions run end to end.
4Degrees charges per user per month and does not publish prices. No acquisition, rebrand or shutdown was found as of November 2026.
What does 4Degrees do well?
4Degrees is designed by former investors for private market workflows: deal pipelines, relationship tracking and team-wide visibility into who knows whom. It syncs email and calendars, offers Gmail, Outlook, LinkedIn and Chrome extensions, integrates with Salesforce, and pulls company data from sources such as Crunchbase and PitchBook. It says it is trusted by hundreds of teams in the private markets.
Why do teams look at 4Degrees alternatives?
Investors usually compare it with larger relationship CRMs for a deeper integration ecosystem or a bigger peer base: 4Degrees has a small number of reviews on G2, so references from similar firms matter. B2B sales teams compare it for fit, since its workflows center on deals and portfolio companies rather than account-based selling, and they usually want Salesforce or HubSpot to stay the system of record.
How do the alternatives compare?
| Tool | Best for | Starting price | What it does well | Watch out for |
|---|---|---|---|---|
| Affinity | VC, PE and private credit firms | From $2,000 per user a year (Essential) | Mature relationship CRM with automatic capture and investor workflows | Built for the investor motion, not B2B selling |
| Rings AI | VC, PE, banking and professional services | Not published | Relationship graph with Pathpower across investors, board and advisors | Built for dealmakers |
| DealCloud (Intapp) | Investment banks and firms in regulated markets | Not published | Deal lifecycle and compliance workflows | Enterprise rollout |
| Attio | Startups and small funds wanting a flexible CRM | Free plan; Plus $40 a month billed annually | Flexible data model, deal flow templates and fast setup | No relationship graph across investors, board or partners |
| Salesforce | Teams needing an enterprise CRM platform | From $25 per user a month (Starter Suite) | Configurable CRM with optional Einstein Relationship Insights | Configuration and admin effort |
| Boomerang | B2B revenue teams on Salesforce, HubSpot or Attio | From $80 a month billed annually | Warm paths across four connector types, asks drafted and tracked to the meeting | Not a deal CRM or system of record |
Pricing and features from each vendor's own site or the sources below. Checked November 2026.
Which 4Degrees alternative fits your team?
Venture or private equity firm: 4Degrees, Affinity and Rings AI are the closest like-for-like comparison, and Affinity publishes per-user pricing. Bank or firm in a regulated market: DealCloud. Small fund or startup that wants a flexible CRM: Attio. Organization standardizing on an enterprise CRM: Salesforce, with Einstein Relationship Insights as an add-on.
B2B sales team whose bottleneck is a warm introduction to the economic buyer: compare Boomerang. Boomerang AI is a warm introduction platform. Its agent, Rudy, maps who already knows your buyers across four connector types (your team, investors and board, customers, and partners), scores each path on 80+ signals, drafts the ask for the person who should send it, and tracks it to the meeting. The owner of the relationship approves and sends every ask from their own account. Starter is $80 a month billed annually ($100 month to month), Team is $1,000 a month billed annually ($1,200 month to month), Company is $30,000 a year (annual only) and Enterprise is custom.
Where Boomerang is not the right fit
Boomerang is not a deal, fundraising or portfolio CRM and does not replace 4Degrees or Affinity for an investment firm. It does not include a contact database or cold email sequencing. Pair it with your CRM and engagement tool.
Related: intro request orchestration, Affinity alternatives, Rings AI alternatives, relationship intelligence buyer's guide, and Boomerang pricing.
Sources
- 4Degrees homepage (positioning, industries, integrations, customers): 4degrees.ai
- 4Degrees pricing (per user per month, not published): 4degrees.ai
- 4Degrees reviews, G2: g2.com
- Affinity pricing: affinity.co
- Rings AI homepage (positioning, Pathpower): rings.ai
- DealCloud by Intapp: intapp.com
- Attio pricing: attio.com
- Salesforce Sales Cloud pricing: salesforce.com
- Salesforce Einstein Relationship Insights pricing: salesforce.com
- Boomerang pricing: getboomerang.ai
Checked November 2026. Published by Boomerang AI, which is one of the options compared. Author: Shankar Ganapathy, Founder.
Frequently asked questions
What is the best 4Degrees alternative?
It depends on your motion. Investors usually compare Affinity and Rings AI, banks look at DealCloud, small teams wanting a flexible CRM try Attio, and enterprises standardize on Salesforce. B2B revenue teams that need warm introductions run end to end inside Salesforce, HubSpot or Slack compare Boomerang.
How much does 4Degrees cost?
4Degrees charges per user per month but does not publish prices; its pricing page asks you to get in touch. For comparison, Affinity publishes plans from $2,000 per user a year, and Attio has a free plan with paid plans priced per workspace.
Has 4Degrees been acquired?
No acquisition, rebrand or shutdown was found as of November 2026. The company's site is active, with 2026 product updates and a changelog.
4Degrees vs Affinity: which should I pick?
Both are relationship CRMs for private markets. Affinity is the larger, longer established option, publishes per-user pricing and has a broad integration list. 4Degrees positions itself as an AI-powered CRM designed by former investors. Run both on your own email data during a trial before deciding.
Can I use 4Degrees and Boomerang together?
Yes, if your company runs both motions. An investment or corporate development team can keep 4Degrees as its deal CRM, while the sales team uses Boomerang to find and run warm introductions into target accounts from Salesforce, HubSpot or Attio.
How does Boomerang compare to 4Degrees?
4Degrees is a deal and relationship CRM for private markets. Boomerang is a warm introduction layer for B2B sales teams: it maps paths across your team, investors and board, customers and partners, drafts the ask for the right person, routes it for approval and tracks it to a meeting.